MSc Accounting and Finance
The MSc Accounting and Finance program at Aston University provides students with a com...
BSc Psychology and Marketing with Placement Year
Birmingham
INTAKE: September
Program Overview
The BSc Psychology and Marketing with Placement Year program at Aston University offers students a unique blend of psychological insights and marketing strategies, providing them with a comprehensive understanding of consumer behavior and effective marketing techniques. This interdisciplinary program equips students with the knowledge and skills to apply psychological theories and research methods to analyze consumer behavior, develop targeted marketing campaigns, and enhance brand engagement. Through a combination of theoretical coursework, practical projects, and industry placements, students gain valuable hands-on experience and real-world insights into the dynamic field of marketing. The placement year allows students to apply their learning in professional settings, gaining practical experience and building industry connections to enhance their career prospects upon graduation.
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Psychological Foundations: The program delves into fundamental psychological theories and concepts, providing students with a solid understanding of human behavior, cognition, and motivation. Students learn how psychological principles influence consumer decision-making processes and shape marketing strategies.
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Market Research and Analysis: Students acquire skills in conducting market research, collecting and analyzing data, and interpreting consumer insights. They learn to use qualitative and quantitative research methods to identify market trends, assess consumer preferences, and evaluate the effectiveness of marketing campaigns.
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Consumer Behavior and Decision-Making: The program explores the psychological factors that influence consumer behavior, including perception, memory, attitudes, and emotions. Students learn how to apply psychological principles to understand consumer motivations, predict purchasing behavior, and design persuasive marketing messages.
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Marketing Strategy and Brand Management: Students develop expertise in marketing strategy development, brand management, and digital marketing techniques. They learn how to create effective marketing plans, position products and services in the marketplace, and build and manage brand identities to drive business growth.
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Consumer Psychology in Practice: Through practical projects and case studies, students apply their knowledge of consumer psychology to real-world marketing challenges. They develop critical thinking and problem-solving skills by analyzing marketing problems, devising creative solutions, and evaluating their effectiveness in achieving marketing objectives.
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Professional Development and Industry Placement: The placement year provides students with the opportunity to gain hands-on experience in marketing roles within organizations across various industries. Through internships or placements, students apply their academic learning in professional settings, develop practical skills, and build industry connections that enhance their employability upon graduation.
Location
Birmingham
Score
IELTS: 6.5
Tuition Fee
£ 22650
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at Aston University are required to have achieved a minimum overall percentage of 75% or above in their high school or equivalent qualification.
English Language Proficiency:
- IELTS: An overall score of 6.5 or higher with no individual band below 6.0.
- TOEFL: The overall score 93 with minimum score of 18 in each component is required.
- PTE: The overall score 67 with minimum 64 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Aston University offers a range of scholarships and financial support to both domestic and international students. These scholarships are designed to recognize academic excellence, support talented students, and promote diversity and inclusion.
Vice-Chancellor's Excellence Scholarship: This scholarship is awarded to high-achieving undergraduate students who have demonstrated exceptional academic performance. It provides a tuition fee reduction of up to £3,000 per year for the duration of the course.
Aston Business School Scholarships: Aston Business School offers a range of scholarships for undergraduate and postgraduate students pursuing business-related programs. These scholarships are based on academic merit, leadership potential, and other criteria.
Aston Achievement Scholarship: This scholarship is available to undergraduate students who have achieved exceptional results in their A-levels or equivalent qualifications. It provides a tuition fee reduction of up to £2,000 per year for the duration of the course.
Aston Excellence Scholarship: This scholarship is awarded to undergraduate students who have achieved outstanding results in their A-levels or equivalent qualifications. It offers a tuition fee reduction of up to £1,000 per year for the duration of the course.
International Ambassador Scholarship: This scholarship is specifically for international students and is awarded based on academic merit and contribution to the Aston community. It provides a tuition fee reduction of up to £3,000 for the first year of study.
The BSc Psychology and Marketing with Placement Year program at Aston University opens up a range of exciting career prospects by equipping students with a unique blend of psychological understanding and marketing expertise. Graduates from this program are well-prepared to pursue roles that require an in-depth understanding of consumer behavior, market research, and effective marketing strategies.
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Marketing Analyst: Graduates can work as marketing analysts, using their knowledge of psychology to interpret consumer behavior data, conduct market research, and identify trends. They analyze market insights to inform marketing strategies and optimize campaign performance.
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Brand Manager: With a strong foundation in consumer psychology and marketing principles, graduates can excel as brand managers. They oversee the development and execution of branding strategies, ensuring that brands resonate with target audiences and drive brand loyalty.
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Market Researcher: Careers in market research involve collecting and analyzing data to understand consumer preferences, behaviors, and market trends. Graduates can work for market research firms, advertising agencies, or in-house marketing departments to provide valuable insights for decision-making.
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Digital Marketing Specialist: In today's digital age, expertise in digital marketing is essential. Graduates can specialize in digital marketing roles, focusing on social media marketing, content creation, search engine optimization (SEO), and online advertising campaigns.
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Consumer Insights Manager: Graduates can pursue roles as consumer insights managers, leveraging their understanding of psychology to generate actionable insights that drive business strategies. They collaborate with cross-functional teams to optimize product offerings and marketing initiatives.
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Advertising Executive: Careers in advertising involve developing and implementing creative campaigns to promote products or services. Graduates can work as advertising executives, crafting compelling messages and visuals that resonate with target audiences.
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Sales and Business Development: Understanding consumer behavior is crucial in sales and business development roles. Graduates can excel in roles that involve identifying opportunities, building relationships with clients, and tailoring sales strategies to meet customer needs.
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Market Strategist: Graduates can pursue roles as market strategists, focusing on market positioning, competitive analysis, and strategic planning. They use their knowledge of consumer psychology to identify market opportunities and develop effective marketing strategies.
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Consultant: Graduates can work as marketing consultants, providing expert advice to businesses on improving their marketing efforts, understanding consumer behavior, and optimizing customer experiences.
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Entrepreneurship: Armed with a solid understanding of consumer psychology and marketing principles, some graduates choose to start their own businesses or ventures, leveraging their skills to create and promote innovative products or services.
