MSc International Hospitality and Tourism Management
The MSc International Hospitality and Tourism Management program at Northumbria Univers...
BA (Hons) Fashion Communication with study abroad
Northumbria - City Campus
INTAKE: September
Program Overview
The BA (Hons) Fashion Communication program at Northumbria University offers students a comprehensive exploration of the dynamic field of fashion communication within a global context. This program provides students with the opportunity to develop their creative, strategic, and analytical skills while gaining insights into the cultural, social, and economic dimensions of the fashion industry. With a strong emphasis on cross-cultural communication, digital media, and global marketing trends, the program prepares students for diverse careers in fashion communication on a global scale.
Curriculum: The curriculum of the BA (Hons) Fashion Communication program is designed to provide students with a broad understanding of fashion communication theory and practice, as well as practical skills in areas such as branding, marketing, journalism, and digital media. Courses cover topics such as fashion media studies, consumer behavior, visual communication, and cross-cultural communication strategies. Additionally, students have the opportunity to study abroad for a semester or year at one of Northumbria University's partner institutions, immersing themselves in different cultural contexts and gaining valuable international experience.
Research Focus: Northumbria University places a strong emphasis on research-led teaching in the BA (Hons) Fashion Communication program, encouraging students to explore contemporary issues and trends in fashion communication through research projects, case studies, and critical analysis. Faculty members are actively engaged in research that informs the curriculum and exposes students to cutting-edge theories and methodologies in fashion communication. Students are encouraged to conduct independent research projects during their study abroad experience, further enhancing their understanding of global fashion communication dynamics.
Industry Engagement: The BA (Hons) Fashion Communication program at Northumbria University emphasizes industry engagement through guest lectures, industry projects, and study abroad opportunities. Students have the chance to collaborate with fashion brands, PR agencies, media organizations, and other industry partners, gaining practical experience and building professional networks. Study abroad programs offer students the chance to intern or undertake industry placements in fashion capitals around the world, providing invaluable insights into different fashion markets and communication practices.
Global Perspective: As a global program, the BA (Hons) Fashion Communication emphasizes the importance of understanding and engaging with diverse cultures, markets, and audiences. Students explore global fashion trends, cultural influences, and consumer behaviors, preparing them to work effectively in multicultural environments. Study abroad experiences enable students to immerse themselves in different cultural contexts, learn new languages, and develop intercultural communication skills. Additionally, the program addresses ethical and sustainability issues in the global fashion industry, encouraging students to consider the broader social and environmental impacts of fashion communication practices.
Location
Northumbria - City Campus
Score
IELTS 6
Tuition Fee
£ 17500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Northumbria University provides support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.
Northumbria Global Scholarship: The Northumbria Global Scholarship is a merit-based scholarship available to international undergraduate and postgraduate students. It provides a partial tuition fee reduction of up to £6,000 for the first year of study. The scholarship is awarded based on academic achievement, and applicants are automatically considered upon applying for a full-time course at Northumbria University.
Country-Specific Scholarships: Northumbria University also offers scholarships specific to certain countries or regions. These scholarships aim to attract high-achieving students from specific countries or regions and provide financial support for their studies at Northumbria University. The eligibility criteria and application process vary depending on the specific scholarship.
External Scholarships: International students may be eligible for external scholarships provided by government bodies, organizations, or foundations in their home countries. These scholarships are external to the university but can be used to support studies at Northumbria University.
Graduates of the BA (Hons) Fashion Communication program with study abroad experience from Northumbria University are well-positioned to pursue a variety of exciting career paths in the dynamic and competitive field of fashion communication. The combination of academic knowledge, practical skills, intercultural competence, and global perspective gained through study abroad enhances graduates' employability and prepares them for diverse roles across the fashion industry and related sectors.
Fashion Marketing Specialist: Graduates may pursue careers as fashion marketing specialists, leveraging their understanding of global consumer trends, cross-cultural communication, and digital media strategies. They develop and implement marketing campaigns, social media strategies, and branding initiatives for fashion brands, retailers, or marketing agencies. With their study abroad experience, they gain insights into international markets, consumer behaviors, and cultural nuances, enabling them to create targeted and effective marketing campaigns that resonate with diverse audiences.
Fashion Editor/Content Creator: Another career path is in fashion editing or content creation, where graduates work for fashion magazines, websites, or digital platforms. They curate content, write articles, and produce multimedia content, such as videos or podcasts, to engage global audiences and showcase fashion trends and stories. With their study abroad experience, they gain cultural insights, language skills, and international networks, allowing them to create compelling and culturally relevant fashion content that appeals to diverse audiences worldwide.
Global PR Coordinator: Graduates may pursue careers in global public relations, working for fashion PR agencies, international fashion brands, or media organizations. They manage media relations, coordinate press events, and develop communication strategies to enhance brand visibility and reputation on a global scale. With their study abroad experience, they gain cross-cultural communication skills, media contacts, and an understanding of international media landscapes, enabling them to effectively communicate brand messages and navigate diverse cultural contexts.
Fashion Brand Manager: Another career path is in fashion brand management, where graduates oversee the development and promotion of fashion brands in global markets. They define brand strategies, manage brand identities, and lead international marketing campaigns to position brands competitively and drive sales. With their study abroad experience, they gain insights into global consumer preferences, market trends, and competitor strategies, enabling them to develop culturally relevant and impactful brand strategies that resonate with diverse audiences worldwide.
Fashion Retail Strategist: Graduates may pursue careers in fashion retail strategy, working for global retailers, e-commerce platforms, or consulting firms. They analyze market trends, consumer behavior data, and competitive landscapes to develop retail strategies that drive sales and enhance customer experiences across international markets. With their study abroad experience, they gain firsthand knowledge of retail environments, consumer preferences, and emerging retail trends, enabling them to develop innovative and globally scalable retail strategies.
