MSc International Hospitality and Tourism Management
The MSc International Hospitality and Tourism Management program at Northumbria Univers...
BA (Hons) Fashion Communication with placement
Northumbria - City Campus
INTAKE: September
Program Overview
The BA (Hons) Fashion Communication program at Northumbria University provides students with a comprehensive understanding of the fashion industry's communication aspects. This program blends creative and strategic approaches to fashion marketing, branding, public relations, and media production. Through a combination of theoretical study, practical projects, and industry placements, students develop the skills and knowledge necessary to thrive in diverse communication roles within the fashion sector.
Curriculum: The curriculum of the BA (Hons) Fashion Communication program is designed to equip students with a broad range of skills essential for effective communication in the fashion industry. Courses cover topics such as fashion branding, digital marketing, visual merchandising, fashion journalism, and photography. Students learn to create compelling fashion campaigns, develop brand identities, write engaging content, and produce multimedia content for various platforms. Additionally, they have the opportunity to undertake industry placements, gaining practical experience and building professional networks.
Research Focus: Northumbria University emphasizes research-led teaching in the BA (Hons) Fashion Communication program, encouraging students to explore emerging trends, consumer behavior, and cultural influences on fashion communication. Faculty members are actively engaged in research projects related to fashion marketing, media studies, and consumer psychology, which enriches the curriculum and exposes students to cutting-edge theories and methodologies. Students are encouraged to conduct independent research projects, critically analyze fashion media, and explore the role of communication in shaping fashion trends and identities.
Industry Engagement: The BA (Hons) Fashion Communication program fosters strong links with the fashion industry through industry placements, guest lectures, and collaborative projects. Students have the opportunity to work with fashion brands, PR agencies, magazines, retailers, and digital platforms, gaining firsthand experience in various communication roles. Placements provide students with insights into industry practices, trends, and career pathways, while also allowing them to apply their skills in real-world settings.
Global Perspective: In an increasingly globalized fashion industry, the BA (Hons) Fashion Communication program at Northumbria University prepares students for careers in a multicultural and interconnected world. Students explore global fashion markets, cross-cultural communication strategies, and the impact of globalization on fashion consumption and production. Study abroad opportunities allow students to experience different fashion cultures, languages, and consumer behaviors firsthand, broadening their perspectives and enhancing their intercultural competence. Additionally, the program emphasizes ethical and sustainable communication practices, preparing students to address global challenges and opportunities in the fashion industry.
Location
Northumbria - City Campus
Score
IELTS 6
Tuition Fee
£ 17500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Northumbria University provides support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.
Northumbria Global Scholarship: The Northumbria Global Scholarship is a merit-based scholarship available to international undergraduate and postgraduate students. It provides a partial tuition fee reduction of up to £6,000 for the first year of study. The scholarship is awarded based on academic achievement, and applicants are automatically considered upon applying for a full-time course at Northumbria University.
Country-Specific Scholarships: Northumbria University also offers scholarships specific to certain countries or regions. These scholarships aim to attract high-achieving students from specific countries or regions and provide financial support for their studies at Northumbria University. The eligibility criteria and application process vary depending on the specific scholarship.
External Scholarships: International students may be eligible for external scholarships provided by government bodies, organizations, or foundations in their home countries. These scholarships are external to the university but can be used to support studies at Northumbria University.
Graduates of the BA (Hons) Fashion Communication program with placement experience from Northumbria University are well-prepared to pursue a variety of exciting career paths in the dynamic and competitive field of fashion communication. The combination of academic knowledge, practical skills, and industry experience gained through placements equips alumni for diverse roles across the fashion industry and related sectors.
Fashion Marketing Specialist: Graduates may pursue careers as fashion marketing specialists, working for fashion brands, retailers, or marketing agencies. They develop and implement marketing strategies to promote fashion products or brands, utilizing their understanding of consumer behavior, market trends, and digital media. With their placement experience, they gain practical skills in market research, campaign management, and social media marketing, enabling them to create impactful marketing campaigns that drive brand awareness and sales.
Fashion Brand Manager: Another career path is in fashion brand management, where graduates oversee the development and maintenance of fashion brand identities. They define brand positioning, manage brand assets, and ensure brand consistency across various channels. With their placement experience, they gain insights into brand management practices, consumer engagement strategies, and brand-building techniques, allowing them to cultivate strong and recognizable fashion brands that resonate with target audiences.
Fashion Public Relations (PR) Specialist: Graduates may pursue careers in fashion public relations, working for PR agencies, fashion houses, or media organizations. They manage media relations, organize press events, and create publicity campaigns to generate positive media coverage for fashion brands or events. With their placement experience, they develop skills in media pitching, crisis communication, and influencer relations, enabling them to build and maintain favorable public perceptions of fashion brands and personalities.
Fashion Editor/Content Creator: Another career path is in fashion editing or content creation, where graduates work for fashion magazines, websites, or digital platforms. They curate content, write articles, and produce multimedia content, such as videos or podcasts, to engage audiences and showcase fashion trends and stories. With their placement experience, they gain editorial skills, content production techniques, and industry insights, enabling them to create compelling and visually appealing fashion content that resonates with target audiences.
Fashion Retail Marketing Manager: Graduates may pursue careers in fashion retail marketing, overseeing marketing efforts for retail stores, e-commerce platforms, or fashion boutiques. They develop marketing campaigns, promotions, and loyalty programs to drive foot traffic and sales. With their placement experience, they gain insights into retail marketing strategies, customer engagement tactics, and store operations, enabling them to create integrated marketing plans that enhance the retail experience and drive customer loyalty.
