MSc International Marketing Management

Manchester - UK

 

INTAKE: Jan & Sept

Program Overview

The MSc International Marketing Management program at Manchester Metropolitan University is designed to equip students with the knowledge and skills required to excel in the dynamic and global field of marketing. This program offers a comprehensive understanding of international marketing strategies, consumer behavior, market research, and digital marketing.

  1. International Marketing Strategies: The program focuses on developing students' knowledge of international marketing strategies and their application in different cultural and business contexts. Students learn how to analyze global markets, adapt marketing strategies to local preferences, and develop effective marketing campaigns for international audiences.

  2. Consumer Behavior and Market Research: Students gain insights into consumer behavior, market trends, and consumer research techniques. They learn how to conduct market research, analyze consumer data, and use these insights to develop targeted marketing strategies.

  3. Digital Marketing and Social Media: The program emphasizes the role of digital marketing in today's global marketplace. Students learn about the latest digital marketing trends, social media platforms, and online advertising strategies. They develop skills in content creation, social media management, and data analytics for effective digital marketing campaigns.

  4. Brand Management: Students explore the principles of brand management and learn how to create, develop, and manage strong brands in international markets. They gain insights into brand positioning, brand identity, and brand communication strategies.

  5. International Business Environment: The program provides students with a comprehensive understanding of the global business environment. They learn about international trade, cultural differences, legal and ethical considerations, and the impact of globalization on marketing practices.

Pollster Education

Location

Manchester - UK

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 18000

Postgraduate Entry Requirements:

  • Academic Qualifications: For postgraduate programs, international students are generally required to have a minimum academic qualification of 55% or above in their previous studies. However, some courses may have specific requirements or higher entry criteria.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 95, with at least 19 in Listening, 19 in Reading, 20 in Speaking, and 19 in Writing.
    • PTE Academic: A minimum overall score of 67 with no individual score below 58.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships provide opportunities for talented students to pursue their studies at Manchester Metropolitan University. 

  1. Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarship offers a partial tuition fee waiver of up to £5,000.
  2. International Postgraduate Scholarships: MMU provides postgraduate scholarships to international students undertaking master's degree programs. These scholarships offer financial support towards tuition fees, with amounts ranging from £2,000 to £5,000.
  3. Country-Specific Scholarships: MMU offers scholarships specifically tailored to students from certain countries or regions. These scholarships may have specific eligibility criteria and provide financial assistance to support students from specific geographic areas.
  4. Sports Scholarships: MMU recognizes the achievements of talented athletes and offers sports scholarships to support their academic and sporting aspirations. These scholarships provide financial support and additional training opportunities for student-athletes.
  5. External Scholarships and Funding: MMU also encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries. The university provides guidance and support in accessing external funding options.

It is important to note that scholarship availability, criteria, and application deadlines may vary each year.

Graduates of the MSc International Marketing Management program have excellent career prospects in various marketing roles within international organizations. 

  1. International Marketing Manager: Graduates can pursue managerial roles in international marketing, overseeing marketing strategies, product launches, and market expansion initiatives across multiple countries.

  2. Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to identify market trends, consumer preferences, and competitive insights for strategic decision-making.

  3. Digital Marketing Specialist: Graduates can specialize in digital marketing roles, utilizing their skills in social media management, content creation, and data analytics to develop and execute digital marketing campaigns on a global scale.

  4. Brand Manager: Graduates can work as brand managers, responsible for managing and enhancing the brand image, developing brand strategies, and ensuring brand consistency across international markets.

  5. International Sales and Business Development: Graduates can pursue careers in sales and business development, focusing on expanding the organization's international market share and building strategic partnerships.

  6. Marketing Consultant: Graduates can work as marketing consultants, providing expert advice and guidance to companies on international marketing strategies, market entry, and brand positioning.


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