MSc International Fashion Marketing

Manchester - UK

 

INTAKE: September

Program Overview

The MSc International Fashion Marketing program at Manchester Metropolitan University is designed to provide students with the knowledge and skills required to succeed in the fast-paced and competitive world of international fashion marketing. This program offers a comprehensive understanding of the fashion industry, consumer behavior, marketing strategies, and global fashion trends.

  1. Fashion Industry Insights: The program provides students with a deep understanding of the global fashion industry, including its history, current trends, and future directions. Students gain insights into the various sectors of the industry, including luxury fashion, retail, brand management, and digital marketing.

  2. Consumer Behavior: Students learn about consumer behavior in the context of fashion, including factors influencing purchasing decisions, fashion psychology, and the impact of social media and digital platforms on consumer trends. This knowledge helps students develop effective marketing strategies and target the right audience.

  3. Fashion Marketing Strategies: The program focuses on developing students' marketing skills specific to the fashion industry. Students learn about brand management, product development, fashion promotion, retail marketing, and e-commerce strategies. They also explore the use of digital platforms and social media for fashion marketing campaigns.

  4. International Perspective: The program emphasizes the global nature of the fashion industry and equips students with the knowledge and skills to navigate international markets. Students gain insights into cultural differences, international marketing strategies, and global fashion trends, preparing them for careers in diverse cultural and business environments.

  5. Industry Connections: Manchester Metropolitan University has strong connections with the fashion industry, providing students with opportunities for industry collaborations, guest lectures from industry experts, and networking events. These connections enhance students' understanding of the industry and provide valuable industry insights.

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Location

Manchester - UK

Pollster Education

Score

IELTS 6.5

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Tuition Fee

£ 17000

Postgraduate Entry Requirements:

  • Academic Qualifications: For postgraduate programs, international students are generally required to have a minimum academic qualification of 55% or above in their previous studies. However, some courses may have specific requirements or higher entry criteria.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 95, with at least 19 in Listening, 19 in Reading, 20 in Speaking, and 19 in Writing.
    • PTE Academic: A minimum overall score of 67 with no individual score below 58.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships provide opportunities for talented students to pursue their studies at Manchester Metropolitan University. 

  1. Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarship offers a partial tuition fee waiver of up to £5,000.
  2. International Postgraduate Scholarships: MMU provides postgraduate scholarships to international students undertaking master's degree programs. These scholarships offer financial support towards tuition fees, with amounts ranging from £2,000 to £5,000.
  3. Country-Specific Scholarships: MMU offers scholarships specifically tailored to students from certain countries or regions. These scholarships may have specific eligibility criteria and provide financial assistance to support students from specific geographic areas.
  4. Sports Scholarships: MMU recognizes the achievements of talented athletes and offers sports scholarships to support their academic and sporting aspirations. These scholarships provide financial support and additional training opportunities for student-athletes.
  5. External Scholarships and Funding: MMU also encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries. The university provides guidance and support in accessing external funding options.

It is important to note that scholarship availability, criteria, and application deadlines may vary each year.

Graduates of the MSc International Fashion Marketing program have excellent career prospects in the fashion industry and related fields.

  1. Fashion Brand Manager: Graduates can work as brand managers for fashion brands, overseeing brand development, marketing campaigns, and brand positioning strategies.

  2. Fashion Buyer: Graduates can pursue careers as fashion buyers, responsible for selecting and sourcing products for retail stores or online platforms, analyzing market trends, and negotiating with suppliers.

  3. Digital Marketing Specialist: Graduates can specialize in digital marketing roles within the fashion industry, leveraging social media, content marketing, and online advertising to promote fashion brands and engage with consumers.

  4. Fashion Retail Manager: Graduates can work in retail management roles, overseeing operations, merchandising, and customer experience in fashion retail stores or e-commerce platforms.

  5. Fashion Marketing Consultant: Graduates can provide consulting services to fashion brands, offering strategic marketing advice, market research, and trend analysis.

  6. Fashion Public Relations (PR) Specialist: Graduates can pursue careers in fashion PR, managing media relations, organizing fashion events, and creating publicity campaigns to enhance brand image and visibility.


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