MSc Accounting and Finance
The MSc Accounting and Finance program at Aston University provides students with a com...
BSc Marketing with Placement Year
Birmingham
INTAKE: September
Program Overview
Aston University's BSc Marketing program with a placement year offers students a comprehensive understanding of marketing principles and practices, preparing them for successful careers in the dynamic field of marketing. The program combines academic theory with practical experience through a year-long placement in the industry, providing students with invaluable real-world insights and skills. Students develop expertise in various areas of marketing, including consumer behavior, digital marketing, branding, market research, and strategic marketing management. Through a blend of coursework, practical projects, and industry placements, students gain the knowledge and skills needed to thrive in today's competitive marketing landscape.
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Comprehensive Curriculum: The BSc Marketing program at Aston University covers a wide range of marketing topics, including market analysis, advertising, brand management, digital marketing, and international marketing. Students learn from experienced faculty members and industry professionals who bring real-world insights into the classroom.
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Practical Experience: One of the highlights of the program is the placement year, where students have the opportunity to gain hands-on experience in a professional marketing environment. The placement year allows students to apply theoretical knowledge to real-world marketing challenges, build professional networks, and enhance their employability upon graduation.
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Industry Connections: Aston University has strong links with leading companies and organizations across various industries, providing students with access to placement opportunities in top-tier marketing firms, multinational corporations, advertising agencies, and digital marketing agencies. These industry connections enable students to secure high-quality placements and gain exposure to diverse marketing practices.
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Skills Development: Throughout the program, students develop essential marketing skills, including market research and analysis, strategic planning, communication, creativity, problem-solving, and project management. These skills are honed through coursework, group projects, case studies, and practical assignments, preparing students to tackle real-world marketing challenges with confidence.
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Career Readiness: Upon completing the BSc Marketing program with a placement year, graduates are well-prepared to pursue various career paths in marketing and related fields. The combination of academic learning and practical experience equips students with the knowledge, skills, and industry insights needed to succeed in roles such as marketing executives, brand managers, digital marketing specialists, market researchers, and advertising account executives.
Location
Birmingham
Score
IELTS: 6.5
Tuition Fee
£ 20250
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at Aston University are required to have achieved a minimum overall percentage of 75% or above in their high school or equivalent qualification.
English Language Proficiency:
- IELTS: An overall score of 6.5 or higher with no individual band below 6.0.
- TOEFL: The overall score 93 with minimum score of 18 in each component is required.
- PTE: The overall score 67 with minimum 59 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Aston University offers a range of scholarships and financial support to both domestic and international students. These scholarships are designed to recognize academic excellence, support talented students, and promote diversity and inclusion.
Vice-Chancellor's Excellence Scholarship: This scholarship is awarded to high-achieving undergraduate students who have demonstrated exceptional academic performance. It provides a tuition fee reduction of up to £3,000 per year for the duration of the course.
Aston Business School Scholarships: Aston Business School offers a range of scholarships for undergraduate and postgraduate students pursuing business-related programs. These scholarships are based on academic merit, leadership potential, and other criteria.
Aston Achievement Scholarship: This scholarship is available to undergraduate students who have achieved exceptional results in their A-levels or equivalent qualifications. It provides a tuition fee reduction of up to £2,000 per year for the duration of the course.
Aston Excellence Scholarship: This scholarship is awarded to undergraduate students who have achieved outstanding results in their A-levels or equivalent qualifications. It offers a tuition fee reduction of up to £1,000 per year for the duration of the course.
International Ambassador Scholarship: This scholarship is specifically for international students and is awarded based on academic merit and contribution to the Aston community. It provides a tuition fee reduction of up to £3,000 for the first year of study.
Aston University's BSc Marketing with Placement Year program prepares graduates for diverse and rewarding career opportunities in the dynamic field of marketing. With a blend of academic learning, practical experience, and industry insights gained through a year-long placement, students develop the skills and expertise required to thrive in various marketing roles.
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Marketing Executive/Manager: Graduates of the BSc Marketing program often start their careers as marketing executives or assistants, working in areas such as brand management, digital marketing, advertising, market research, or public relations. With experience, they can progress to marketing manager positions, where they oversee marketing strategies, campaigns, and brand development.
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Digital Marketing Specialist: In today's digital age, organizations are increasingly focused on online marketing channels. Graduates with expertise in digital marketing can pursue roles such as digital marketing coordinator, SEO specialist, social media manager, or content strategist. They are responsible for leveraging digital platforms to enhance brand visibility, engage audiences, and drive customer acquisition.
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Market Research Analyst: Market research is essential for understanding consumer behavior, identifying market trends, and making informed business decisions. Graduates can work as market research analysts, collecting and analyzing data to provide insights into consumer preferences, market opportunities, and competitive landscapes.
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Brand Manager: Brand managers are responsible for developing and implementing strategies to promote and enhance brand equity. They oversee product launches, brand campaigns, and customer engagement initiatives. Graduates with a strong understanding of branding and consumer behavior can excel in this role.
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Advertising Account Executive: Graduates interested in advertising can pursue roles as account executives in advertising agencies. They collaborate with clients to develop and execute advertising campaigns, ensuring that campaigns are aligned with client objectives and resonate with target audiences.
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Public Relations (PR) Specialist: PR specialists manage the reputation and public image of organizations. They create and distribute press releases, organize events, and cultivate relationships with media outlets. Graduates with strong communication and interpersonal skills can excel in PR roles.
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Entrepreneurship: Some graduates choose to leverage their marketing skills to launch their own ventures. They may start marketing consulting firms, digital marketing agencies, or e-commerce businesses, utilizing their knowledge to drive business growth and success.
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Further Education: Graduates interested in pursuing advanced studies can opt for master's degrees in marketing, business administration, or related fields. Advanced degrees can lead to higher-level positions and specialized roles within the marketing industry.
