MSc Accounting and Finance
The MSc Accounting and Finance program at Aston University provides students with a com...
BSc Marketing
Birmingham
INTAKE: September
Program Overview
Aston University's BSc Marketing program provides students with a comprehensive understanding of marketing principles, strategies, and techniques essential for success in today's competitive business environment. This program equips students with practical skills and theoretical knowledge to analyze market trends, develop effective marketing campaigns, and understand consumer behavior. With a strong focus on digital marketing, brand management, and market research, students gain hands-on experience through practical projects and industry placements, preparing them for diverse career opportunities in the field of marketing.
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Comprehensive Curriculum: The BSc Marketing program at Aston University covers a wide range of topics, including consumer behavior, market research, digital marketing, brand management, and strategic marketing. Students learn how to apply marketing theories to real-world scenarios, gaining insights into creating impactful marketing strategies.
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Industry-Relevant Skills: Through practical projects and industry placements, students develop essential skills sought after by employers, such as data analysis, social media marketing, campaign management, and market segmentation. This hands-on experience enables students to transition smoothly into marketing roles upon graduation.
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Focus on Digital Marketing: The program emphasizes the importance of digital marketing in today's business landscape. Students learn how to leverage digital platforms for marketing campaigns, optimize websites for search engines, and analyze digital marketing metrics to measure campaign effectiveness.
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Collaborative Learning Environment: Aston University fosters a collaborative learning environment where students work in teams to solve marketing challenges and develop innovative marketing strategies. This approach helps students build teamwork and communication skills, preparing them for collaborative work environments in the marketing industry.
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Industry Connections: Aston University has strong ties with industry partners, providing students with opportunities for internships, placements, and guest lectures from industry professionals. These connections enable students to gain insights into current marketing practices and establish valuable networks within the marketing industry.
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Career Development Support: The university offers comprehensive career development support, including workshops, career fairs, and one-on-one guidance from career advisors. This support helps students identify their career goals, refine their job-searching skills, and secure employment opportunities in marketing-related roles.
Location
Birmingham
Score
IELTS: 6.5
Tuition Fee
£ 17750
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at Aston University are required to have achieved a minimum overall percentage of 75% or above in their high school or equivalent qualification.
English Language Proficiency:
- IELTS: An overall score of 6.5 or higher with no individual band below 6.0.
- TOEFL: The overall score 93 with minimum score of 18 in each component is required.
- PTE: The overall score 67 with minimum 59 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Aston University offers a range of scholarships and financial support to both domestic and international students. These scholarships are designed to recognize academic excellence, support talented students, and promote diversity and inclusion.
Vice-Chancellor's Excellence Scholarship: This scholarship is awarded to high-achieving undergraduate students who have demonstrated exceptional academic performance. It provides a tuition fee reduction of up to £3,000 per year for the duration of the course.
Aston Business School Scholarships: Aston Business School offers a range of scholarships for undergraduate and postgraduate students pursuing business-related programs. These scholarships are based on academic merit, leadership potential, and other criteria.
Aston Achievement Scholarship: This scholarship is available to undergraduate students who have achieved exceptional results in their A-levels or equivalent qualifications. It provides a tuition fee reduction of up to £2,000 per year for the duration of the course.
Aston Excellence Scholarship: This scholarship is awarded to undergraduate students who have achieved outstanding results in their A-levels or equivalent qualifications. It offers a tuition fee reduction of up to £1,000 per year for the duration of the course.
International Ambassador Scholarship: This scholarship is specifically for international students and is awarded based on academic merit and contribution to the Aston community. It provides a tuition fee reduction of up to £3,000 for the first year of study.
Aston University's BSc Marketing program opens up a wide range of career opportunities in the dynamic field of marketing. Graduates from this program are equipped with a diverse skill set that is highly valued by employers across various industries.
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Marketing Executive/Assistant: Graduates can start their careers as marketing executives or assistants, where they assist in developing and implementing marketing campaigns, conducting market research, and analyzing consumer behavior. This role serves as a stepping stone to higher-level marketing positions.
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Digital Marketing Specialist: With the increasing importance of digital platforms, graduates can pursue roles as digital marketing specialists. They manage online campaigns, optimize websites for search engines (SEO), and utilize social media platforms to enhance brand visibility and engagement.
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Brand Manager: Brand management is a popular career path for marketing graduates. Brand managers are responsible for developing brand strategies, maintaining brand identity, and overseeing marketing activities to enhance brand equity and customer loyalty.
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Market Research Analyst: Marketing graduates can work as market research analysts, where they analyze market trends, consumer preferences, and competitor strategies to provide valuable insights for business decision-making. They utilize quantitative and qualitative research methods to gather and interpret data.
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Advertising Account Executive: Graduates can enter the advertising industry as account executives, managing client relationships and coordinating advertising campaigns. They work closely with creative teams to ensure that campaigns meet client objectives and resonate with target audiences.
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Public Relations (PR) Specialist: PR specialists manage the public image and reputation of organizations. They develop communication strategies, handle media inquiries, and coordinate events to maintain positive relationships with stakeholders and the public.
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Sales and Business Development: Marketing graduates often excel in sales and business development roles, where they use their understanding of consumer behavior and market trends to identify business opportunities, negotiate contracts, and drive revenue growth.
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Product Manager: Product management roles involve overseeing the development and marketing of products or services. Marketing graduates with a strong understanding of market demand and customer needs are well-suited for this position.
