MSc Marketing

Manchester - UK

 

INTAKE: September

Program Overview

The MSc Marketing program at Manchester Metropolitan University provides students with a comprehensive understanding of contemporary marketing practices and strategies. This program is designed to equip students with the knowledge and skills necessary to excel in the dynamic and competitive field of marketing.

  1. Marketing Principles and Strategies: The program covers fundamental marketing principles, including market analysis, consumer behavior, branding, and marketing communications. Students learn how to develop effective marketing strategies and campaigns that align with organizational objectives and target customer needs.

  2. Digital Marketing and Analytics: With the increasing importance of digital technologies in marketing, the program focuses on digital marketing strategies, social media marketing, search engine optimization, and web analytics. Students gain practical skills in utilizing digital platforms and tools to reach target audiences and measure marketing performance.

  3. Market Research and Analysis: Students learn how to conduct market research and gather insights to inform marketing decision-making. They explore various research methods, data collection techniques, and statistical analysis to understand market trends, customer preferences, and competitive landscape. Students gain proficiency in using market research tools and software.

  4. Brand Management: The program emphasizes the strategic management of brands. Students learn how to develop and position brands, create brand identities, and manage brand equity. They study the role of branding in creating customer loyalty and differentiating products and services in competitive markets.

  5. Integrated Marketing Communications: Students explore the concepts and practices of integrated marketing communications (IMC), including advertising, public relations, sales promotion, and direct marketing. They learn how to develop cohesive and impactful IMC campaigns that effectively reach target audiences and deliver consistent brand messages.

  6. International Marketing: The program incorporates an international perspective, exploring the challenges and opportunities of marketing in a global context. Students learn about international market entry strategies, cultural considerations in marketing, and adapting marketing strategies to different markets and cultures.

Pollster Education

Location

Manchester - UK

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 18000

Postgraduate Entry Requirements:

  • Academic Qualifications: For postgraduate programs, international students are generally required to have a minimum academic qualification of 55% or above in their previous studies. However, some courses may have specific requirements or higher entry criteria.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 95, with at least 19 in Listening, 19 in Reading, 20 in Speaking, and 19 in Writing.
    • PTE Academic: A minimum overall score of 67 with no individual score below 58.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships provide opportunities for talented students to pursue their studies at Manchester Metropolitan University. 

  1. Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarship offers a partial tuition fee waiver of up to £5,000.
  2. International Postgraduate Scholarships: MMU provides postgraduate scholarships to international students undertaking master's degree programs. These scholarships offer financial support towards tuition fees, with amounts ranging from £2,000 to £5,000.
  3. Country-Specific Scholarships: MMU offers scholarships specifically tailored to students from certain countries or regions. These scholarships may have specific eligibility criteria and provide financial assistance to support students from specific geographic areas.
  4. Sports Scholarships: MMU recognizes the achievements of talented athletes and offers sports scholarships to support their academic and sporting aspirations. These scholarships provide financial support and additional training opportunities for student-athletes.
  5. External Scholarships and Funding: MMU also encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries. The university provides guidance and support in accessing external funding options.

It is important to note that scholarship availability, criteria, and application deadlines may vary each year.

Graduates of the MSc Marketing program have a wide range of career opportunities in various industries. 

  1. Brand Manager: Graduates can work as brand managers, responsible for developing and implementing brand strategies, managing brand portfolios, and ensuring brand consistency across marketing channels.

  2. Marketing Manager: Graduates can pursue marketing management roles, overseeing marketing campaigns, conducting market research, analyzing market trends, and developing marketing strategies to achieve organizational goals.

  3. Digital Marketing Specialist: With a focus on digital marketing, graduates can work as digital marketing specialists, managing online marketing campaigns, optimizing websites for search engines, and utilizing social media and digital advertising platforms.

  4. Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to provide insights on consumer behavior, market trends, and competitive intelligence. They can help organizations make data-driven marketing decisions.

  5. Advertising Executive: Graduates can work in advertising agencies, coordinating and managing advertising campaigns, developing creative concepts, and working with clients to achieve marketing objectives.

  6. Sales and Business Development Manager: Graduates can pursue careers in sales and business development, focusing on identifying new market opportunities, building relationships with clients, and driving revenue growth.


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