MSc International Hospitality and Tourism Management
The MSc International Hospitality and Tourism Management program at Northumbria Univers...
BA (Hons) Mass Communication with Public Relations
Northumbria - City Campus
INTAKE: September
Program Overview
Northumbria University, located in Newcastle upon Tyne, UK, offers an esteemed BA (Hons) Mass Communication with Public Relations program. This undergraduate degree integrates the study of mass communication with specialized training in public relations, providing students with a comprehensive understanding of both fields. The program is designed to equip students with the knowledge, skills, and practical experience necessary for careers in public relations, corporate communication, media relations, and related fields.
Curriculum: The BA (Hons) Mass Communication with Public Relations curriculum at Northumbria University covers a broad spectrum of topics relevant to both mass communication and public relations. Courses include modules on media theory, public relations principles, communication strategies, media writing, crisis communication, and digital PR. Students engage in practical projects, case studies, and industry simulations, gaining experience in media relations, strategic communication planning, and reputation management. The curriculum fosters critical thinking, creativity, and ethical decision-making skills, preparing students for diverse career pathways in the public relations industry.
Research Focus: Northumbria University emphasizes a research-focused approach in the BA (Hons) Mass Communication with Public Relations program. Faculty members are actively engaged in research projects exploring various aspects of public relations, media communication, stakeholder engagement, and organizational communication. Students have the opportunity to participate in research initiatives, seminars, and conferences, gaining insights into current trends, emerging technologies, and theoretical debates in public relations studies.
Industry Engagement: The university maintains strong connections with the public relations industry, including PR agencies, corporate communications departments, non-profit organizations, and government agencies. Through guest lectures, industry workshops, and networking events, students interact with PR professionals, communication directors, media consultants, and crisis management experts, gaining insights into industry trends and practices. Additionally, the university facilitates internships, work placements, and industry projects, enabling students to gain practical experience, build professional networks, and showcase their skills to potential employers in the public relations field.
Global Perspective: The BA (Hons) Mass Communication with Public Relations program at Northumbria University emphasizes a global perspective on public relations and communication. Students explore international PR campaigns, cross-cultural communication dynamics, and global media trends, gaining insights into the complexities of PR in diverse cultural contexts. The curriculum incorporates case studies, discussions, and projects on global PR issues, enabling students to develop intercultural competence and understand the impact of globalization on PR practices. Additionally, the university offers opportunities for international study exchanges, enabling students to gain exposure to different PR environments and perspectives from around the world.
Location
Northumbria - City Campus
Score
IELTS 6
Tuition Fee
£ 17500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Northumbria University provides support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.
Northumbria Global Scholarship: The Northumbria Global Scholarship is a merit-based scholarship available to international undergraduate and postgraduate students. It provides a partial tuition fee reduction of up to £6,000 for the first year of study. The scholarship is awarded based on academic achievement, and applicants are automatically considered upon applying for a full-time course at Northumbria University.
Country-Specific Scholarships: Northumbria University also offers scholarships specific to certain countries or regions. These scholarships aim to attract high-achieving students from specific countries or regions and provide financial support for their studies at Northumbria University. The eligibility criteria and application process vary depending on the specific scholarship.
External Scholarships: International students may be eligible for external scholarships provided by government bodies, organizations, or foundations in their home countries. These scholarships are external to the university but can be used to support studies at Northumbria University.
Graduating with a BA (Hons) in Mass Communication with Public Relations from Northumbria University opens up a plethora of exciting career opportunities in the dynamic field of public relations and communication.
Public Relations Specialist: Public relations specialists are responsible for managing the reputation and public image of organizations, brands, or individuals. Graduates can work in PR agencies, corporate communications departments, or non-profit organizations, crafting messaging, managing media relations, and executing PR campaigns to build positive relationships with stakeholders and the public.
Media Relations Manager: Media relations managers establish and maintain relationships with journalists, bloggers, and influencers to secure media coverage for their organizations or clients. Graduates may work in PR agencies, corporate communication departments, or government organizations, pitching stories, organizing press conferences, and responding to media inquiries to garner positive media exposure.
Corporate Communications Manager: Corporate communications managers oversee internal and external communications for organizations, ensuring consistency and alignment with organizational goals and values. Graduates can work in corporate communication departments, managing employee communications, investor relations, crisis communication, and executive messaging to maintain a favorable public image and reputation.
Digital PR Specialist: Digital PR specialists leverage digital platforms and social media channels to enhance brand visibility, engage with audiences, and manage online reputation. Graduates can work in PR agencies, digital marketing firms, or as freelance consultants, creating content, monitoring online conversations, and implementing strategies to amplify positive messaging and mitigate negative publicity.
Social Media Manager: Social media managers are responsible for managing and executing social media strategies to engage with audiences and promote brands. Graduates may work in PR agencies, marketing departments, or as freelance consultants, creating content, managing social media channels, and analyzing metrics to drive engagement and brand awareness.
Crisis Communication Consultant: Crisis communication consultants specialize in managing communication during crises or emergencies to protect organizational reputation and minimize negative impacts. Graduates can work in PR agencies, crisis management firms, or corporate communication departments, developing crisis communication plans, training spokespeople, and coordinating responses to mitigate reputational damage.
Brand Reputation Analyst: Brand reputation analysts monitor and analyze public sentiment and perception of brands to identify reputational risks and opportunities. Graduates may work in market research firms, PR agencies, or corporate communication departments, conducting sentiment analysis, tracking media coverage, and providing insights to inform brand reputation strategies.
Event Publicist: Event publicists promote and publicize events, such as product launches, conferences, or festivals, to attract attendees and media coverage. Graduates can work in event management companies, PR agencies, or corporate communication departments, coordinating press releases, media invitations, and publicity stunts to generate buzz and enhance event visibility.
Community Relations Manager: Community relations managers develop and maintain relationships with local communities and stakeholders to support corporate social responsibility initiatives and enhance brand reputation. Graduates may work in corporate communication departments, non-profit organizations, or government agencies, implementing community engagement programs, managing sponsorships, and organizing community events.
Content Marketing Strategist: Content marketing strategists develop and execute content strategies to engage audiences and drive brand awareness and loyalty. Graduates can work in content marketing agencies, PR firms, or corporate communication departments, creating multimedia content, optimizing user experiences, and measuring the effectiveness of content marketing efforts.
