BA (Hons) Mass Communication with Business

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.

English language proficiency: 

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• PTE: A minimum overall score of 54 with no individual score below 51.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Northumbria University provides support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.

Northumbria Global Scholarship: The Northumbria Global Scholarship is a merit-based scholarship available to international undergraduate and postgraduate students. It provides a partial tuition fee reduction of up to £6,000 for the first year of study. The scholarship is awarded based on academic achievement, and applicants are automatically considered upon applying for a full-time course at Northumbria University.

Country-Specific Scholarships: Northumbria University also offers scholarships specific to certain countries or regions. These scholarships aim to attract high-achieving students from specific countries or regions and provide financial support for their studies at Northumbria University. The eligibility criteria and application process vary depending on the specific scholarship.

External Scholarships: International students may be eligible for external scholarships provided by government bodies, organizations, or foundations in their home countries. These scholarships are external to the university but can be used to support studies at Northumbria University.

Graduating with a BA (Hons) in Mass Communication with Business from Northumbria University opens up a wide range of rewarding career opportunities at the intersection of media, communication, and business. 

Marketing Specialist: Marketing specialists develop and implement marketing strategies to promote products, services, or brands. Graduates can work in marketing agencies, advertising firms, or corporate marketing departments, leveraging their understanding of media communication and business principles to drive brand awareness, customer engagement, and sales.

Media Planner/Buyer: Media planners and buyers select and purchase advertising space or airtime in media outlets to reach target audiences effectively. Graduates may work in media agencies, advertising agencies, or media buying firms, analyzing audience demographics, negotiating advertising rates, and optimizing media campaigns.

Public Relations Manager: Public relations managers manage communication between organizations and their audiences to maintain a positive public image. Graduates can work in public relations agencies, corporate communications departments, or non-profit organizations, crafting messaging, managing media relations, and handling crisis communication.

Digital Marketing Manager: Digital marketing managers develop and oversee digital marketing strategies to reach and engage target audiences online. Graduates can work in digital marketing agencies, e-commerce companies, or corporate marketing departments, managing digital advertising campaigns, optimizing website performance, and leveraging social media platforms.

Brand Manager: Brand managers develop and execute strategies to promote the image and identity of brands. Graduates may work in consumer goods companies, retail companies, or advertising agencies, launching new products, developing brand campaigns, and analyzing market trends to enhance brand equity.

Advertising Account Executive: Advertising account executives work with clients and creative teams to develop and execute advertising campaigns. Graduates can work in advertising agencies, media companies, or marketing departments, managing client relationships, developing campaign strategies, and overseeing the production and implementation of advertising materials.

Market Research Analyst: Market research analysts conduct research and analyze data to understand consumer preferences and market trends. Graduates can work in market research firms, consulting companies, or corporate research departments, conducting surveys, analyzing data, and providing insights to inform business decisions and marketing strategies.

Social Media Manager: Social media managers oversee the social media presence and strategy of brands and organizations. Graduates can work in social media agencies, marketing departments, or as freelance consultants, creating content, engaging with followers, and monitoring online conversations to build brand awareness and drive engagement.

Content Strategist: Content strategists develop and implement content strategies to attract and retain audiences across various media platforms. Graduates may work in content marketing agencies, digital publishing companies, or corporate communications departments, planning, creating, and optimizing content to achieve business goals and objectives.