MSc International Hospitality and Tourism Management
The MSc International Hospitality and Tourism Management program at Northumbria Univers...
BA (Hons) Mass Communication with Advertising
Northumbria - City Campus
INTAKE: September
Program Overview
Northumbria University, located in Newcastle upon Tyne, UK, offers a prestigious BA (Hons) Mass Communication with Advertising program. This undergraduate degree provides students with a comprehensive understanding of mass communication theories and practices, with a specialized focus on advertising. The program is designed to equip students with the knowledge, skills, and practical experience necessary for careers in advertising, marketing communications, brand management, and related fields.
Curriculum: The BA (Hons) Mass Communication with Advertising curriculum at Northumbria University is carefully structured to cover a wide range of topics relevant to both mass communication and advertising. Courses include modules on media theory, advertising principles, consumer behavior, brand management, media planning, and digital marketing. Students engage in hands-on projects, workshops, and practical exercises, gaining experience in advertising strategy development, creative concepting, and campaign execution. The curriculum fosters critical thinking, creativity, and strategic planning skills, preparing students for diverse career pathways in the advertising industry.
Research Focus: Northumbria University emphasizes a research-focused approach in the BA (Hons) Mass Communication with Advertising program. Faculty members are actively engaged in research projects exploring various aspects of advertising, consumer psychology, brand communication, and media innovation. Students have the opportunity to participate in research seminars, workshops, and collaborative projects, gaining insights into current trends, emerging technologies, and theoretical debates in advertising studies.
Industry Engagement: The university maintains strong connections with the advertising industry, including advertising agencies, media companies, marketing firms, and brand consultancies. Through guest lectures, industry workshops, and networking events, students interact with advertising professionals, creative directors, account managers, and strategists, gaining insights into industry trends and practices. Additionally, the university facilitates internships, work placements, and industry projects, enabling students to gain practical experience, build professional networks, and showcase their skills to potential employers in the advertising industry.
Global Perspective: The BA (Hons) Mass Communication with Advertising program at Northumbria University emphasizes a global perspective on advertising and brand communication. Students explore international advertising campaigns, cross-cultural consumer behavior, and global branding strategies, gaining insights into the complexities of advertising in diverse cultural contexts. The curriculum incorporates case studies, discussions, and projects on global advertising issues, enabling students to develop intercultural competence and understand the impact of globalization on advertising practices. Additionally, the university offers opportunities for international study exchanges, enabling students to gain exposure to different advertising markets and perspectives from around the world.
Location
Northumbria - City Campus
Score
IELTS 6
Tuition Fee
£ 17500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Northumbria University provides support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.
Northumbria Global Scholarship: The Northumbria Global Scholarship is a merit-based scholarship available to international undergraduate and postgraduate students. It provides a partial tuition fee reduction of up to £6,000 for the first year of study. The scholarship is awarded based on academic achievement, and applicants are automatically considered upon applying for a full-time course at Northumbria University.
Country-Specific Scholarships: Northumbria University also offers scholarships specific to certain countries or regions. These scholarships aim to attract high-achieving students from specific countries or regions and provide financial support for their studies at Northumbria University. The eligibility criteria and application process vary depending on the specific scholarship.
External Scholarships: International students may be eligible for external scholarships provided by government bodies, organizations, or foundations in their home countries. These scholarships are external to the university but can be used to support studies at Northumbria University.
Graduating with a BA (Hons) in Mass Communication with Advertising from Northumbria University opens up a multitude of exciting career opportunities in the dynamic field of advertising and marketing communication.
Advertising Account Executive: Advertising account executives work closely with clients and creative teams to develop and execute advertising campaigns. Graduates can work in advertising agencies, media companies, or marketing departments, managing client relationships, developing campaign strategies, and overseeing the production and implementation of advertising materials.
Brand Manager: Brand managers are responsible for managing and promoting the image and identity of brands to target audiences. Graduates may work in consumer goods companies, retail companies, or advertising agencies, developing brand strategies, launching new products, and executing marketing campaigns to enhance brand equity and drive sales.
Media Planner/Buyer: Media planners and buyers are responsible for selecting and purchasing advertising space or airtime in media outlets, such as television, radio, print, and digital platforms. Graduates can work in media agencies, advertising agencies, or media buying firms, analyzing audience demographics, negotiating advertising rates, and optimizing media campaigns to reach target audiences effectively.
Creative Director: Creative directors lead creative teams in developing innovative and impactful advertising concepts and campaigns. Graduates may work in advertising agencies, design firms, or marketing departments, overseeing the creation of advertising materials, such as print ads, TV commercials, digital banners, and social media content.
Digital Marketing Specialist: Digital marketing specialists develop and implement digital marketing strategies to reach and engage target audiences online. Graduates can work in digital marketing agencies, e-commerce companies, or corporate marketing departments, managing digital advertising campaigns, optimizing website performance, and leveraging social media platforms to drive traffic and conversions.
Social Media Manager: Social media managers oversee the social media presence and strategy of brands and organizations, engaging with followers, creating content, and monitoring online conversations. Graduates may work in social media agencies, marketing departments, or as freelance social media consultants, building and managing online communities and driving engagement and brand awareness.
Market Research Analyst: Market research analysts conduct research and analyze data to understand consumer preferences, market trends, and competitive dynamics. Graduates can work in market research firms, consulting companies, or corporate research departments, conducting surveys, analyzing data, and providing insights to inform business decisions and marketing strategies.
Public Relations Specialist: Public relations specialists manage communication between organizations and their audiences, including the media, customers, employees, and stakeholders. Graduates can work in public relations agencies, corporate communications departments, or non-profit organizations, crafting messaging, managing media relations, and promoting positive public image and reputation.
Content Strategist: Content strategists develop and implement content strategies to attract, engage, and retain audiences across various media platforms. Graduates may work in content marketing agencies, digital publishing companies, or corporate communications departments, planning, creating, and optimizing content to achieve business goals and objectives.
