MSc International Hospitality and Tourism Management
The MSc International Hospitality and Tourism Management program at Northumbria Univers...
BA (Hons) Mass Communication
Northumbria - City Campus
INTAKE: September
Program Overview
Northumbria University, located in Newcastle upon Tyne, UK, offers an esteemed BA (Hons) Mass Communication program. This undergraduate degree provides students with a comprehensive understanding of mass media, communication theories, and contemporary media practices. The program is designed to equip students with the knowledge, skills, and practical experience necessary for careers in journalism, broadcasting, public relations, advertising, digital media, and related fields.
Curriculum: The BA (Hons) Mass Communication curriculum at Northumbria University covers a wide range of topics relevant to the field. Courses include modules on media theory, journalism, digital media production, public relations, advertising, media law and ethics, and media research methods. Students engage in hands-on projects, workshops, and practical exercises, gaining experience in media writing, multimedia production, and strategic communication. The curriculum fosters critical thinking, creativity, and ethical decision-making skills, preparing students for diverse career pathways in the media industry.
Research Focus: Northumbria University emphasizes a research-focused approach in the BA (Hons) Mass Communication program. Faculty members are actively engaged in research projects exploring various aspects of media studies, including media effects, audience analysis, digital media innovation, and media policy. Students have the opportunity to participate in research seminars, workshops, and collaborative projects, gaining insights into current trends, emerging technologies, and theoretical debates in mass communication.
Industry Engagement: The university maintains close connections with the media industry, including news organizations, broadcasting companies, advertising agencies, and public relations firms. Through guest lectures, industry workshops, and networking events, students interact with media professionals, journalists, producers, and communication specialists, gaining insights into industry trends and practices. Additionally, the university facilitates internships, work placements, and industry projects, enabling students to gain practical experience, build professional networks, and transition smoothly into media careers upon graduation.
Global Perspective: The BA (Hons) Mass Communication program at Northumbria University emphasizes a global perspective on media and communication. Students explore global media trends, cross-cultural communication dynamics, and international media systems, gaining insights into the interconnectedness of media in a globalized world. The curriculum incorporates case studies, discussions, and projects on global media issues, enabling students to develop intercultural competence and understand the impact of media globalization. Additionally, the university offers opportunities for international study exchanges, enabling students to gain exposure to different media environments and perspectives from around the world.
Location
Northumbria - City Campus
Score
IELTS 6
Tuition Fee
£ 17500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Northumbria University provides support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.
Northumbria Global Scholarship: The Northumbria Global Scholarship is a merit-based scholarship available to international undergraduate and postgraduate students. It provides a partial tuition fee reduction of up to £6,000 for the first year of study. The scholarship is awarded based on academic achievement, and applicants are automatically considered upon applying for a full-time course at Northumbria University.
Country-Specific Scholarships: Northumbria University also offers scholarships specific to certain countries or regions. These scholarships aim to attract high-achieving students from specific countries or regions and provide financial support for their studies at Northumbria University. The eligibility criteria and application process vary depending on the specific scholarship.
External Scholarships: International students may be eligible for external scholarships provided by government bodies, organizations, or foundations in their home countries. These scholarships are external to the university but can be used to support studies at Northumbria University.
Graduating with a BA (Hons) in Mass Communication from Northumbria University opens up a multitude of exciting career opportunities in the dynamic field of media and communication.
Journalist: Journalists research, write, and report news stories for various media outlets, including newspapers, magazines, television, radio, and online platforms. Graduates can work as reporters, correspondents, editors, or multimedia journalists, covering a wide range of topics such as politics, current affairs, entertainment, or sports.
Broadcast Presenter: Broadcast presenters host radio or television programs, delivering news, commentary, interviews, or entertainment content to audiences. Graduates may work as radio DJs, television anchors, talk show hosts, or podcasters, engaging with listeners and viewers and creating compelling content for broadcast media.
Public Relations Specialist: Public relations specialists manage communication between organizations and their audiences, including the media, customers, employees, and stakeholders. Graduates can work in public relations agencies, corporate communications departments, or non-profit organizations, crafting messaging, managing media relations, and promoting positive public image and reputation.
Advertising Executive: Advertising executives develop and implement advertising campaigns to promote products, services, or brands to target audiences. Graduates may work in advertising agencies, media companies, or marketing departments, designing creative concepts, writing copy, and managing campaigns across various media channels, such as print, television, digital, and social media.
Digital Content Creator: Digital content creators produce multimedia content for online platforms, including websites, social media, blogs, and streaming services. Graduates may work as content creators, social media managers, or digital marketers, producing videos, articles, graphics, or interactive content to engage and entertain online audiences.
Market Research Analyst: Market research analysts conduct research and analyze data to identify market trends, consumer preferences, and competitive dynamics. Graduates can work in market research firms, consulting companies, or corporate research departments, conducting surveys, analyzing data, and providing insights to inform business decisions and marketing strategies.
Media Planner/Buyer: Media planners and buyers are responsible for selecting and purchasing advertising space or airtime in media outlets, such as television, radio, print, and digital platforms. Graduates may work in media agencies, advertising agencies, or media buying firms, analyzing audience demographics, negotiating advertising rates, and optimizing media campaigns to reach target audiences effectively.
Content Strategist: Content strategists develop and implement content strategies to attract, engage, and retain audiences across various media platforms. Graduates may work in content marketing agencies, digital publishing companies, or corporate communications departments, planning, creating, and optimizing content to achieve business goals and objectives.
Social Media Manager: Social media managers oversee the social media presence and strategy of organizations, brands, or individuals, engaging with followers, creating content, and monitoring online conversations. Graduates can work in social media agencies, marketing departments, or as freelance social media consultants, building and managing online communities, and driving engagement and brand awareness.
