MSc International Hospitality and Tourism Management
The MSc International Hospitality and Tourism Management program at Northumbria Univers...
BA (Hons) Mass Communication and Business
Northumbria - City Campus
INTAKE: September
Program Overview
Northumbria University, situated in Newcastle upon Tyne, UK, offers an innovative BA (Hons) Mass Communication and Business program. This interdisciplinary degree combines the study of mass communication with business principles, providing students with a unique skill set to thrive in the rapidly evolving media and business landscape. The program integrates theoretical knowledge with practical skills, preparing students for careers at the intersection of media, communication, and business.
Curriculum: The BA (Hons) Mass Communication and Business curriculum at Northumbria University is carefully designed to cover a wide range of topics relevant to both fields. Courses include modules on media theory, digital media production, marketing, consumer behavior, entrepreneurship, and business management. Students engage in hands-on projects, case studies, and industry simulations, gaining practical experience in media production, marketing strategy, and business planning. The curriculum fosters critical thinking, creativity, and strategic decision-making skills, equipping students with the versatility to pursue diverse career pathways in media and business sectors.
Research Focus: Northumbria University emphasizes a research-focused approach in the BA (Hons) Mass Communication and Business program. Faculty members are actively engaged in research projects exploring various aspects of media communication, marketing trends, consumer behavior, and business innovation. Students have the opportunity to participate in research seminars, workshops, and collaborative projects, gaining insights into current trends, emerging technologies, and theoretical debates in media and business studies.
Industry Engagement: The university maintains strong connections with the media and business industries, providing students with valuable industry engagement opportunities. Through guest lectures, industry workshops, and networking events, students interact with professionals from media organizations, marketing agencies, startups, and corporate enterprises. Additionally, the university facilitates internships, work placements, and industry projects, enabling students to gain practical experience, build professional networks, and explore career opportunities in media and business sectors.
Global Perspective: The BA (Hons) Mass Communication and Business program at Northumbria University emphasizes a global perspective on media, communication, and business. Students explore international media markets, cross-cultural communication dynamics, and global business trends, gaining insights into the interconnectedness of media and business on a global scale. The curriculum incorporates case studies, discussions, and projects on global media issues, enabling students to develop intercultural competence and understand the impact of globalization on media production, consumption, and business practices. Additionally, the university offers opportunities for international study exchanges, enabling students to gain exposure to different media and business environments around the world.
Location
Northumbria - City Campus
Score
IELTS 6.5
Tuition Fee
£ 17500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Northumbria University provides support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.
Northumbria Global Scholarship: The Northumbria Global Scholarship is a merit-based scholarship available to international undergraduate and postgraduate students. It provides a partial tuition fee reduction of up to £6,000 for the first year of study. The scholarship is awarded based on academic achievement, and applicants are automatically considered upon applying for a full-time course at Northumbria University.
Country-Specific Scholarships: Northumbria University also offers scholarships specific to certain countries or regions. These scholarships aim to attract high-achieving students from specific countries or regions and provide financial support for their studies at Northumbria University. The eligibility criteria and application process vary depending on the specific scholarship.
External Scholarships: International students may be eligible for external scholarships provided by government bodies, organizations, or foundations in their home countries. These scholarships are external to the university but can be used to support studies at Northumbria University.
Graduating with a BA (Hons) in Mass Communication and Business from Northumbria University opens up a diverse array of career opportunities at the intersection of media, communication, and business.
Marketing Specialist: Marketing specialists develop and execute marketing strategies to promote products, services, or brands across various media channels. Graduates can work in marketing agencies, advertising firms, or corporate marketing departments, leveraging their understanding of media communication and business principles to drive brand awareness, customer engagement, and sales.
Media Planner/Buyer: Media planners and buyers are responsible for selecting and purchasing advertising space or airtime in media outlets, such as television, radio, print, and digital platforms. Graduates may work in media agencies, advertising agencies, or media buying firms, analyzing audience demographics, negotiating advertising rates, and optimizing media campaigns to reach target audiences effectively.
Public Relations Manager: Public relations managers develop and implement communication strategies to manage the public image and reputation of organizations, brands, or individuals. Graduates can work in public relations agencies, corporate communications departments, or non-profit organizations, crafting messaging, managing media relations, and handling crisis communication to build positive relationships with stakeholders.
Digital Content Strategist: Digital content strategists develop and implement content strategies for online platforms, including websites, social media, blogs, and mobile apps. Graduates may work in digital marketing agencies, content marketing firms, or corporate communications departments, creating multimedia content, optimizing user experiences, and driving engagement and conversions through digital channels.
Market Research Analyst: Market research analysts conduct research and analyze data to identify market trends, consumer preferences, and competitive dynamics. Graduates can work in market research firms, consulting companies, or corporate research departments, conducting surveys, analyzing data, and providing insights to inform business decisions and marketing strategies.
Brand Manager: Brand managers oversee the development, positioning, and promotion of brands to target audiences. Graduates may work in brand management roles within consumer goods companies, retail companies, or advertising agencies, developing brand strategies, managing brand portfolios, and executing marketing campaigns to enhance brand equity and loyalty.
Entrepreneur/Startup Founder: Entrepreneurs and startup founders establish and manage their own media-related businesses, such as digital media startups, content production companies, or marketing agencies. Graduates with entrepreneurial ambitions can leverage their knowledge of media communication and business principles to launch and grow successful ventures in the dynamic media and business landscape.
Corporate Communications Specialist: Corporate communications specialists manage internal and external communications for organizations, including employee communications, media relations, and corporate branding. Graduates can work in corporate communications departments, public relations agencies, or consulting firms, developing communication strategies, crafting messaging, and maintaining brand consistency across various channels.
Content Marketing Manager: Content marketing managers develop and oversee content marketing strategies to attract and engage audiences, drive traffic, and generate leads or sales. Graduates may work in content marketing agencies, digital marketing departments, or media companies, developing content calendars, producing multimedia content, and measuring the effectiveness of content marketing efforts.
