MSc International Hospitality and Tourism Management
The MSc International Hospitality and Tourism Management program at Northumbria Univers...
BA (Hons) Fashion Design and Marketing
Northumbria - City Campus
INTAKE: September
Program Overview
The BA (Hons) Fashion Design and Marketing program at Northumbria University, UK, offers students a comprehensive blend of creative design and business acumen within the fashion industry. This interdisciplinary program combines elements of fashion design, marketing, branding, and entrepreneurship to provide students with a holistic understanding of the fashion business landscape. Through a combination of practical studio work, theoretical study, industry placements, and live projects, students develop the skills and knowledge necessary to succeed as versatile professionals in the global fashion market.
Curriculum: The curriculum of the BA (Hons) Fashion Design and Marketing program is designed to provide students with a well-rounded education in both fashion design and marketing principles. Core modules cover topics such as fashion design techniques, garment construction, trend analysis, consumer behavior, brand management, and retail marketing. Students have the opportunity to develop their design skills through studio-based projects and explore the business side of fashion through coursework and industry collaborations. Elective modules allow students to tailor their studies to their interests, with options such as fashion photography, digital marketing, fashion buying, or sustainable fashion.
Research Focus: Northumbria University has a strong research focus in fashion design, marketing, and consumer behavior, and the BA (Hons) Fashion Design and Marketing program benefits from the university's expertise in these areas. Students have the opportunity to engage in research projects supervised by faculty members who are active researchers in fields such as fashion innovation, sustainability, retail trends, and branding strategies. Research opportunities may include market analysis, trend forecasting, consumer surveys, or product development studies, allowing students to contribute to cutting-edge research and innovation in the fashion industry.
Industry Engagement: The BA (Hons) Fashion Design and Marketing program at Northumbria University emphasizes industry engagement to ensure that students gain practical experience and develop professional networks within the fashion industry. The university maintains strong connections with fashion brands, design studios, retailers, and marketing agencies, providing students with opportunities for internships, work placements, and collaborative projects. Industry professionals are invited to deliver guest lectures, workshops, and critiques, offering students insights into industry trends, best practices, and career pathways.
Global Perspective: With a focus on global perspectives, Northumbria University encourages students in the BA (Hons) Fashion Design and Marketing program to explore the international dimensions of the fashion industry. The curriculum incorporates case studies, projects, and guest lectures from experts around the world, allowing students to understand fashion as a global phenomenon shaped by diverse cultural influences, market trends, and consumer preferences. Additionally, students may have the opportunity to participate in international study trips, exchange programs, or industry placements, gaining firsthand experience in global fashion markets and trends.
Location
Northumbria - City Campus
Score
IELTS 6
Tuition Fee
£ 17500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Northumbria University provides support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.
Northumbria Global Scholarship: The Northumbria Global Scholarship is a merit-based scholarship available to international undergraduate and postgraduate students. It provides a partial tuition fee reduction of up to £6,000 for the first year of study. The scholarship is awarded based on academic achievement, and applicants are automatically considered upon applying for a full-time course at Northumbria University.
Country-Specific Scholarships: Northumbria University also offers scholarships specific to certain countries or regions. These scholarships aim to attract high-achieving students from specific countries or regions and provide financial support for their studies at Northumbria University. The eligibility criteria and application process vary depending on the specific scholarship.
External Scholarships: International students may be eligible for external scholarships provided by government bodies, organizations, or foundations in their home countries. These scholarships are external to the university but can be used to support studies at Northumbria University.
Graduates of the BA (Hons) Fashion Design and Marketing program at Northumbria University, UK, are well-equipped with a diverse skill set that prepares them for various career opportunities within the fashion industry. Combining creativity with business acumen, alumni of this program can pursue roles in fashion design, marketing, branding, retail, and entrepreneurship.
Fashion Designer: Fashion designers create clothing and accessories, translating their creative vision into tangible products. They conceptualize designs, sketch ideas, select fabrics, and oversee the production process. Fashion designers may work for fashion brands, design houses, or freelance, specializing in areas such as womenswear, menswear, childrenswear, or accessories.
Fashion Marketer or Brand Manager: Fashion marketers and brand managers develop and implement marketing strategies to promote fashion brands and products. They conduct market research, analyze consumer behavior, and create campaigns to enhance brand visibility and engagement. Fashion marketers may work for fashion brands, retailers, PR agencies, or marketing firms, overseeing advertising, social media, events, and partnerships.
Fashion Buyer or Merchandiser: Fashion buyers and merchandisers select and purchase clothing and accessories for retail stores or online platforms. They analyze sales data, monitor trends, and negotiate with suppliers to curate assortments that meet customer preferences and drive sales. Fashion buyers may work for department stores, boutiques, e-commerce retailers, or fashion brands.
Fashion Retail Manager: Fashion retail managers oversee the operations of retail stores or fashion boutiques, ensuring smooth day-to-day operations and delivering exceptional customer experiences. They manage staff, handle inventory, optimize merchandising displays, and analyze sales performance. Fashion retail managers may work for fashion chains, department stores, or independent retailers.
Fashion Entrepreneur: Fashion entrepreneurs launch and manage their own fashion businesses, such as fashion brands, design labels, or retail ventures. They develop business plans, source funding, oversee product development, and manage operations. Fashion entrepreneurs may start their own clothing lines, boutique stores, online platforms, or fashion-tech startups.
Fashion Illustrator or CAD Designer: Fashion illustrators and CAD designers create visual representations of fashion designs using traditional drawing techniques or computer-aided design (CAD) software. They produce sketches, technical drawings, and digital renderings to communicate design concepts and details. Fashion illustrators and CAD designers may work for fashion brands, design studios, or freelance for clients.
Fashion Marketing Coordinator: Fashion marketing coordinators support the implementation of marketing campaigns and initiatives for fashion brands or retailers. They assist with market research, social media management, content creation, event planning, and promotional activities. Fashion marketing coordinators may work in-house for fashion companies or for marketing agencies specializing in fashion.
Fashion Stylist or Visual Merchandiser: Fashion stylists and visual merchandisers create visually compelling displays and presentations for fashion retailers, showrooms, or events. They curate clothing and accessories, style mannequins, and design window displays to attract customers and enhance brand image. Fashion stylists and visual merchandisers may work for fashion retailers, department stores, or event companies.
