MSc International Hospitality and Tourism Management
The MSc International Hospitality and Tourism Management program at Northumbria Univers...
BA (Hons) Fashion Communication
Northumbria - City Campus
INTAKE: September
Program Overview
The BA (Hons) Fashion Communication program at Northumbria University, UK, offers students an immersive exploration of the dynamic and evolving field of fashion communication. This interdisciplinary program combines elements of fashion, marketing, media, and design to equip students with the skills and knowledge needed to succeed in the global fashion industry. Through a blend of theoretical study, practical projects, and industry placements, students develop expertise in visual communication, branding, digital media, trend analysis, and fashion journalism.
Curriculum: The curriculum of the BA (Hons) Fashion Communication program is designed to provide students with a comprehensive understanding of fashion communication principles and practices. Core modules cover topics such as fashion theory, visual culture, consumer behavior, and digital media, while elective modules allow students to specialize in areas such as fashion photography, styling, social media marketing, or fashion writing. Practical projects and industry briefs provide opportunities for students to apply their skills in real-world contexts, creating portfolios that showcase their creativity and expertise.
Research Focus: Northumbria University has a strong research focus in fashion communication, and the BA (Hons) Fashion Communication program benefits from the university's expertise in this area. Students have the opportunity to engage in research projects supervised by faculty members who are active researchers in fields such as fashion media, branding, cultural studies, and consumer behavior. Research opportunities may include trend forecasting, market analysis, audience research, or critical analysis of fashion discourse, allowing students to contribute to the advancement of knowledge in the field.
Industry Engagement: The BA (Hons) Fashion Communication program at Northumbria University emphasizes industry engagement to ensure that students gain practical experience and develop professional networks within the fashion industry. The university maintains strong connections with fashion brands, media outlets, PR agencies, and creative agencies, providing students with opportunities for internships, work placements, and collaborative projects. Industry professionals are invited to deliver guest lectures, workshops, and masterclasses, offering students insights into industry trends, best practices, and career pathways.
Global Perspective: With a focus on global perspectives, Northumbria University encourages students in the BA (Hons) Fashion Communication program to explore fashion in its broader cultural, social, and economic contexts. The curriculum incorporates case studies, projects, and guest lectures from experts around the world, allowing students to understand fashion as a global phenomenon shaped by diverse cultural influences, technological advancements, and socio-economic factors. Additionally, students may have the opportunity to participate in international study tours, exchange programs, or industry collaborations, gaining firsthand experience in global fashion markets and trends.
Location
Northumbria - City Campus
Score
IELTS 6
Tuition Fee
£ 17500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Northumbria University provides support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.
Northumbria Global Scholarship: The Northumbria Global Scholarship is a merit-based scholarship available to international undergraduate and postgraduate students. It provides a partial tuition fee reduction of up to £6,000 for the first year of study. The scholarship is awarded based on academic achievement, and applicants are automatically considered upon applying for a full-time course at Northumbria University.
Country-Specific Scholarships: Northumbria University also offers scholarships specific to certain countries or regions. These scholarships aim to attract high-achieving students from specific countries or regions and provide financial support for their studies at Northumbria University. The eligibility criteria and application process vary depending on the specific scholarship.
External Scholarships: International students may be eligible for external scholarships provided by government bodies, organizations, or foundations in their home countries. These scholarships are external to the university but can be used to support studies at Northumbria University.
Graduates of the BA (Hons) Fashion Communication program at Northumbria University, UK, possess a diverse skill set and a deep understanding of fashion communication principles, making them well-suited for various career opportunities within the fashion industry. With expertise in visual communication, branding, marketing, media, and trend analysis, alumni of this program can pursue roles in fields such as fashion marketing, public relations, digital media, journalism, styling, and more.
Fashion Marketer or Brand Manager: Fashion marketers and brand managers develop and implement marketing strategies to promote fashion brands and products. They conduct market research, analyze consumer behavior, and create campaigns to enhance brand visibility and engagement. Fashion marketers may work for fashion brands, retailers, PR agencies, or marketing firms, overseeing advertising, social media, events, and partnerships.
Fashion Public Relations Specialist: Fashion public relations specialists manage the public image and reputation of fashion brands and personalities. They cultivate relationships with media outlets, influencers, and celebrities to secure press coverage and endorsements. Fashion PR specialists may write press releases, organize fashion shows, and coordinate events to generate publicity and maintain brand visibility.
Fashion Digital Media Manager: Fashion digital media managers oversee the digital presence of fashion brands across various online platforms, including websites, social media, and e-commerce channels. They develop content strategies, create engaging visuals, and monitor audience engagement to drive traffic and sales. Fashion digital media managers may work for fashion brands, agencies, or digital marketing firms.
Fashion Journalist or Content Creator: Fashion journalists and content creators produce written, visual, or multimedia content about fashion trends, events, and personalities. They write articles, create videos, or curate social media posts to inform and inspire audiences. Fashion journalists may work for fashion magazines, blogs, newspapers, or online publications, covering topics such as fashion shows, designer profiles, or trend reports.
Fashion Stylist or Creative Director: Fashion stylists and creative directors conceptualize and execute visual concepts for fashion shoots, campaigns, and presentations. They select clothing, accessories, and props, and coordinate hair and makeup to create compelling imagery. Fashion stylists may work for fashion magazines, advertising agencies, or freelance for editorial or commercial projects.
Fashion Buyer or Merchandiser: Fashion buyers and merchandisers select and purchase clothing and accessories for retail stores or online platforms. They analyze sales data, monitor trends, and negotiate with suppliers to curate assortments that meet customer preferences and drive sales. Fashion buyers may work for department stores, boutiques, e-commerce retailers, or fashion brands.
