MSc International Hospitality and Tourism Management
The MSc International Hospitality and Tourism Management program at Northumbria Univers...
BA (Hons) Business and Marketing
Northumbria - City Campus
INTAKE: September
Program Overview
The BA (Hons) Business and Marketing program at Northumbria University, UK, is designed to provide students with a comprehensive understanding of business management and marketing principles. This program offers students the opportunity to develop skills in strategic planning, market research, branding, digital marketing, and consumer behavior analysis. By combining business acumen with marketing expertise, graduates of this program are prepared for careers in marketing management, brand management, digital marketing, market research, and advertising.
Curriculum: The curriculum of the BA (Hons) Business and Marketing program is designed to equip students with a blend of business and marketing knowledge and skills. Core modules cover fundamental business concepts such as management, finance, and strategy, as well as specialized marketing topics including consumer behavior, market research, advertising, and digital marketing. Students also have the opportunity to choose elective modules in areas such as international marketing, brand management, or social media marketing. The program emphasizes practical applications through case studies, projects, and industry placements, allowing students to develop both theoretical knowledge and practical skills relevant to the dynamic marketing landscape.
Research Focus: Northumbria University has a strong research focus in business and marketing, and the BA (Hons) Business and Marketing program benefits from the university's cutting-edge research findings and expertise. Students have the opportunity to engage in research projects supervised by faculty members who are leaders in areas such as marketing analytics, consumer behavior, brand management, and digital marketing. Research opportunities may include conducting market studies, analyzing consumer trends, or investigating emerging marketing technologies, allowing students to gain valuable research experience and insights into current industry practices.
Industry Engagement: The BA (Hons) Business and Marketing program at Northumbria University emphasizes industry engagement to ensure that students gain practical experience and develop professional networks. The university maintains strong links with marketing agencies, advertising firms, multinational corporations, and industry associations, providing students with opportunities for internships, work placements, and industry projects. Industry professionals are invited to deliver guest lectures, workshops, and seminars, offering students insights into current marketing practices, emerging trends, and career pathways in the marketing industry.
Global Perspective: With a diverse student body and a focus on global perspectives, Northumbria University provides students in the BA (Hons) Business and Marketing program with opportunities to explore marketing in a global context. The curriculum incorporates international case studies, best practices, and examples, exposing students to different marketing environments, cultural dynamics, and market trends worldwide. Additionally, students have the option to participate in international study tours, exchange programs, or collaborative projects with partner institutions worldwide, further enhancing their global awareness and cross-cultural competence.
Location
Northumbria - City Campus
Score
IELTS 6
Tuition Fee
£ 19000
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Northumbria University provides support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.
Northumbria Global Scholarship: The Northumbria Global Scholarship is a merit-based scholarship available to international undergraduate and postgraduate students. It provides a partial tuition fee reduction of up to £6,000 for the first year of study. The scholarship is awarded based on academic achievement, and applicants are automatically considered upon applying for a full-time course at Northumbria University.
Country-Specific Scholarships: Northumbria University also offers scholarships specific to certain countries or regions. These scholarships aim to attract high-achieving students from specific countries or regions and provide financial support for their studies at Northumbria University. The eligibility criteria and application process vary depending on the specific scholarship.
External Scholarships: International students may be eligible for external scholarships provided by government bodies, organizations, or foundations in their home countries. These scholarships are external to the university but can be used to support studies at Northumbria University.
Graduates of the BA (Hons) Business and Marketing program at Northumbria University, UK, possess a diverse skill set that opens up numerous career opportunities in the dynamic field of marketing and business management. Equipped with a solid understanding of business principles and specialized knowledge in marketing strategies, graduates are well-prepared for roles across various industries and sectors.
Marketing Manager: Marketing managers are responsible for developing and implementing marketing strategies to promote products or services, enhance brand awareness, and drive sales. They work closely with other departments to conduct market research, identify target audiences, and plan marketing campaigns across traditional and digital channels. Marketing managers play a crucial role in achieving business objectives, building brand loyalty, and maximizing return on investment in marketing activities.
Brand Manager: Brand managers oversee the development and management of brands, ensuring consistency in brand messaging, visual identity, and customer experience. They analyze market trends, consumer insights, and competitive landscapes to develop brand strategies that differentiate their brands and resonate with target audiences. Brand managers collaborate with various teams to execute brand campaigns, monitor brand performance, and maintain brand equity over time.
Digital Marketing Specialist: Digital marketing specialists leverage digital channels such as social media, search engines, and email to reach and engage target audiences online. They develop and implement digital marketing campaigns, optimize website content for search engines, and analyze digital analytics to measure campaign effectiveness. Digital marketing specialists stay abreast of digital trends and technologies to drive online traffic, generate leads, and increase conversion rates.
Market Research Analyst: Market research analysts collect and analyze data to help organizations understand market trends, consumer preferences, and competitive landscapes. They design research studies, conduct surveys and interviews, and analyze data using statistical techniques and software. Market research analysts provide insights and recommendations to support decision-making in product development, marketing strategies, and business expansion initiatives.
Advertising Account Executive: Advertising account executives work for advertising agencies, managing client accounts and coordinating advertising campaigns. They liaise with clients to understand their marketing objectives, develop creative briefs, and oversee the execution of advertising campaigns across various media channels. Advertising account executives collaborate with creative teams, media planners, and vendors to deliver campaigns that meet client expectations and drive results.
