MSc Accounting and Finance
The MSc Accounting and Finance program at the University of Portsmouth is designed to p...
BA (Hons) Marketing
Portsmouth, London
INTAKE: September
Program Overview
The BA (Hons) Marketing program at the University of Portsmouth offers students a comprehensive education in marketing principles, strategies, and practices. Situated in the vibrant city of Portsmouth, UK, this program provides students with a solid foundation in both traditional and digital marketing concepts, preparing them for diverse roles in the dynamic field of marketing. With a focus on practical learning, industry connections, and global perspectives, the BA (Hons) Marketing program equips students with the knowledge and skills needed to succeed in a competitive marketplace.
Curriculum: The curriculum of the BA (Hons) Marketing program is designed to cover key areas of marketing theory and practice. Core modules include marketing principles, consumer behavior, branding, digital marketing, marketing communications, and market research. Students also have the opportunity to choose elective modules to tailor their studies to their interests and career goals, such as social media marketing, advertising, or international marketing. The program emphasizes hands-on learning through case studies, group projects, and real-world simulations, allowing students to develop practical skills that are directly applicable to the marketing industry.
Research Focus: The University of Portsmouth is committed to research excellence, and this ethos extends to the BA (Hons) Marketing program. Students have the opportunity to engage in research projects, dissertations, or independent studies under the guidance of experienced faculty members. Research areas may include consumer trends, marketing effectiveness, digital marketing strategies, or emerging technologies in marketing. Through research-led teaching, students develop critical thinking skills, analytical abilities, and a deeper understanding of marketing concepts and methodologies.
Industry Engagement: The BA (Hons) Marketing program maintains strong connections with industry partners and marketing professionals to provide students with practical experience and networking opportunities. Students may undertake internships, placements, or live projects with marketing agencies, corporations, or non-profit organizations. Guest lectures, industry workshops, and networking events offer insights into current trends, best practices, and career pathways in the marketing industry. Industry engagement enhances students' employability and prepares them for the demands of the competitive marketing sector.
Global Perspective: In an increasingly interconnected world, the BA (Hons) Marketing program emphasizes the importance of a global perspective on marketing issues. Modules explore international marketing strategies, cultural differences in consumer behavior, and global market trends. Students learn about marketing practices in different regions of the world and gain insights into conducting market research and developing marketing campaigns for diverse audiences. The program may offer opportunities for international study exchanges, internships abroad, or projects with multinational companies, allowing students to develop cross-cultural competencies and global marketing expertise.
Location
Portsmouth, London
Score
IELTS 6
Tuition Fee
£ 21800
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65 to 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 79, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 54 with no individual score below 51.
- DET (Duolingo English Test): A minimum score of 105 is required.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Portsmouth offers a range of scholarships and funding opportunities to support students in their academic journey. These scholarships are aimed at both domestic and international students and are awarded based on various criteria such as academic excellence, financial need, and specific areas of study.
Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional students who demonstrate academic excellence and potential. It provides a significant fee reduction for the duration of the student's course.
Vice-Chancellor's Global Development Scholarship: This scholarship is available to international students from selected countries who are applying for undergraduate or postgraduate taught courses. It offers a fee reduction of up to £4,000.
Country-Specific Scholarships: The university offers scholarships specifically for students from certain countries or regions. These scholarships vary in value and eligibility criteria.
Sports Scholarships: The University of Portsmouth recognizes the achievements of talented athletes and offers sports scholarships to support their development and academic success. These scholarships provide financial support, training facilities, and other benefits.
Departmental Scholarships: Some academic departments at the University of Portsmouth offer scholarships to students who demonstrate exceptional academic performance or have a particular interest in a specific field of study. These scholarships are often subject-specific and may vary in terms of eligibility and value.
Graduates of the BA (Hons) Marketing program from the University of Portsmouth are well-prepared for a variety of exciting and rewarding careers in the dynamic field of marketing.
Marketing Manager: Graduates may pursue roles as marketing managers, overseeing marketing campaigns, strategies, and initiatives to promote products or services. They are responsible for analyzing market trends, identifying target audiences, and developing marketing plans to achieve business objectives. Marketing managers may work for corporations, marketing agencies, or non-profit organizations.
Digital Marketing Specialist: Graduates can pursue careers as digital marketing specialists, focusing on online marketing channels such as social media, search engine optimization (SEO), email marketing, and content marketing. They are responsible for creating and executing digital campaigns, analyzing data metrics, and optimizing strategies to increase online visibility and engagement.
Brand Manager: Graduates may work as brand managers, responsible for building and managing brand identities, positioning, and messaging. They develop brand strategies, oversee product launches, and ensure brand consistency across all marketing channels. Brand managers may work for consumer goods companies, fashion brands, or hospitality chains.
Market Research Analyst: Graduates can pursue roles as market research analysts, collecting and analyzing data on consumer preferences, market trends, and competitor activities. They provide insights and recommendations to inform marketing strategies and decision-making. Market research analysts may work for market research firms, consulting agencies, or corporate research departments.
Advertising Executive: Graduates may work as advertising executives, creating and implementing advertising campaigns across various media platforms such as television, print, radio, and digital. They collaborate with creative teams, media buyers, and clients to develop impactful advertising messages and campaigns. Advertising executives may work for advertising agencies, media companies, or in-house marketing departments.
Public Relations (PR) Specialist: Graduates can pursue careers as PR specialists, managing communications between organizations and their target audiences, stakeholders, and the media. They develop PR campaigns, write press releases, and handle media inquiries to maintain positive public perceptions and manage reputational risks. PR specialists may work for PR agencies, government agencies, or corporate communications departments.
Social Media Manager: Graduates may work as social media managers, responsible for managing and implementing social media strategies to build brand awareness, engage audiences, and drive customer acquisition. They create content calendars, monitor social media channels, and analyze performance metrics to optimize social media campaigns. Social media managers may work for companies, agencies, or as freelance consultants.
Market Development Manager: Graduates can pursue roles as market development managers, identifying new market opportunities, segments, and growth areas for products or services. They develop market entry strategies, conduct market research, and collaborate with sales and marketing teams to drive business expansion. Market development managers may work for technology companies, startups, or international firms.
Retail Merchandiser: Graduates may work as retail merchandisers, responsible for planning and implementing product displays, promotions, and pricing strategies to maximize sales and profitability in retail environments. They analyze sales data, forecast demand, and optimize product assortments to meet customer needs and preferences. Retail merchandisers may work for retail chains, fashion brands, or consumer goods companies.
Event Marketing Coordinator: Graduates can pursue roles as event marketing coordinators, organizing and promoting events such as product launches, trade shows, and corporate conferences to engage customers and generate leads. They coordinate logistics, manage vendors, and execute marketing campaigns to ensure successful event outcomes. Event marketing coordinators may work for event management companies, trade associations, or corporate marketing teams.
