MSc Digital Marketing Communications

Manchester - UK

 

INTAKE: Jan & Sept

Program Overview

The MSc Digital Marketing Communications program at Manchester Metropolitan University is designed to equip students with the knowledge and skills needed to thrive in the dynamic and ever-evolving field of digital marketing. This program provides a comprehensive understanding of digital marketing strategies, tools, and techniques, enabling students to effectively engage with target audiences in the digital realm.

  1. Digital Marketing Fundamentals: The program covers the core principles and concepts of digital marketing, including consumer behavior, market research, branding, and integrated marketing communications. Students gain a solid foundation in understanding the digital landscape and its impact on marketing strategies.

  2. Social Media and Content Marketing: The program explores the role of social media platforms and content marketing in digital marketing campaigns. Students learn how to create engaging content, manage social media accounts, and leverage social media analytics to optimize marketing efforts.

  3. Search Engine Optimization (SEO) and Search Engine Marketing (SEM): Students delve into the intricacies of SEO and SEM, learning how to optimize websites for search engines, conduct keyword research, and create effective search advertising campaigns. They gain practical skills to improve search engine rankings and drive organic and paid traffic to websites.

  4. Data Analytics and Insights: The program emphasizes the importance of data analytics in digital marketing decision-making. Students learn how to collect and analyze data from various digital marketing channels, such as websites, social media, and email campaigns. They gain insights into consumer behavior, campaign performance, and ROI measurement.

  5. Digital Advertising and Campaign Management: Students explore different forms of digital advertising, including display ads, video ads, and native ads. They learn how to plan, execute, and evaluate digital advertising campaigns across multiple platforms, such as Google Ads and social media advertising.

  6. Mobile Marketing and Emerging Technologies: The program covers mobile marketing strategies and the use of emerging technologies, such as augmented reality (AR) and virtual reality (VR), in digital marketing. Students learn how to create mobile-friendly campaigns and leverage innovative technologies to engage with audiences.

  7. Digital Marketing Strategy and Planning: Students develop strategic thinking and planning skills by understanding the process of developing comprehensive digital marketing strategies. They learn how to align digital marketing objectives with overall business goals and create actionable plans to achieve desired outcomes.

Pollster Education

Location

Manchester - UK

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 18000

Postgraduate Entry Requirements:

  • Academic Qualifications: For postgraduate programs, international students are generally required to have a minimum academic qualification of 55% or above in their previous studies. However, some courses may have specific requirements or higher entry criteria.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 95, with at least 19 in Listening, 19 in Reading, 20 in Speaking, and 19 in Writing.
    • PTE Academic: A minimum overall score of 67 with no individual score below 58.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships provide opportunities for talented students to pursue their studies at Manchester Metropolitan University. 

  1. Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarship offers a partial tuition fee waiver of up to £5,000.
  2. International Postgraduate Scholarships: MMU provides postgraduate scholarships to international students undertaking master's degree programs. These scholarships offer financial support towards tuition fees, with amounts ranging from £2,000 to £5,000.
  3. Country-Specific Scholarships: MMU offers scholarships specifically tailored to students from certain countries or regions. These scholarships may have specific eligibility criteria and provide financial assistance to support students from specific geographic areas.
  4. Sports Scholarships: MMU recognizes the achievements of talented athletes and offers sports scholarships to support their academic and sporting aspirations. These scholarships provide financial support and additional training opportunities for student-athletes.
  5. External Scholarships and Funding: MMU also encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries. The university provides guidance and support in accessing external funding options.

It is important to note that scholarship availability, criteria, and application deadlines may vary each year.

Graduates of the MSc Digital Marketing Communications program have excellent career prospects in the fast-growing digital marketing industry. 

  1. Digital Marketing Specialist: Graduates can pursue roles as digital marketing specialists, responsible for developing and implementing digital marketing strategies, managing campaigns, and analyzing performance metrics. They may work for marketing agencies, companies, or start-ups.

  2. Social Media Manager: Graduates can work as social media managers, creating and managing social media content, engaging with audiences, and monitoring social media trends. They may develop social media strategies to enhance brand visibility and customer engagement.

  3. Search Engine Optimization (SEO) Specialist: Graduates can specialize in SEO, optimizing websites for search engines, conducting keyword research, and implementing on-page and off-page optimization techniques. They may work for digital marketing agencies or as freelance SEO consultants.

  4. Digital Advertising Manager: Graduates can pursue careers as digital advertising managers, overseeing the planning, execution, and optimization of digital advertising campaigns. They may manage budgets, monitor ad performance, and optimize targeting strategies to maximize ROI.

  5. Data Analyst: Graduates with strong analytical skills can work as data analysts, interpreting digital marketing data to extract valuable insights and inform decision-making. They may use tools like Google Analytics and data visualization software to analyze and present data effectively.

  6. Content Marketing Strategist: Graduates can specialize in content marketing, developing content strategies, creating engaging content, and managing content distribution channels. They may work for content marketing agencies or in-house marketing teams.

  7. Digital Marketing Consultant: Graduates can provide consultancy services to businesses, offering expertise in digital marketing strategies, campaign management, and performance optimization. They may work independently or as part of a consultancy firm.


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