BSc (Econ)(Hons) Economics, Finance and Management
Spanning three years, with options to extend to four or five years to include a year ab...
MSc International Marketing and Consumer Psychology
QMUL-Mile End London
INTAKE: September
Program Overview
The MSc program focuses on business-to-consumer (B2C) marketing, aiming to develop customer-oriented strategies and branding campaigns. Students delve into the psychological processes influencing consumer decision-making and examine cultural factors affecting consumption. The curriculum is designed to foster independent insights, enabling students to apply theoretical concepts to real-world marketing challenges.
Curriculum: The program comprises seven compulsory modules and a choice of one elective, allowing students to tailor their learning experience. Core modules include "Understanding Consumer Behaviour," "Research Methods for Marketing," and "Global Marketing and Communications." These modules provide a solid foundation in consumer psychology and marketing research. Elective options, such as "Brand Storytelling in the Digital Age" and "Integrated Digital Communications and Campaigning," enable students to explore specialized areas of interest.
Research Focus: Queen Mary's School of Business and Management is renowned for its research excellence, ranking 22nd for overall research quality among UK business schools. The program encourages students to engage in independent research, culminating in a dissertation or a marketing consultancy project. This emphasis on research equips graduates with the ability to critically evaluate consumer behavior and apply innovative marketing strategies in a dynamic marketplace.
Industry Engagement: The MSc program offers opportunities for practical application of marketing theories through industry-based consultancy projects. Students collaborate with businesses to address real-world marketing challenges, bridging the gap between academic knowledge and professional practice. Guest lectures and workshops with industry experts further enhance the learning experience, providing valuable networking opportunities and insights into current industry trends.
Global Perspective: Situated in London, a global business hub, Queen Mary University provides an ideal environment for studying international marketing. The program examines consumer behavior concepts within both Western and non-Western contexts, offering a truly global perspective. This approach prepares students to navigate and address marketing challenges in diverse cultural settings, fostering a comprehensive understanding of the global marketplace.
Location
QMUL-Mile End London
Score
IELTS: 6.5
Tuition Fee
£ 28950
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 92, with at least with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 21 in Writing.
- PTE Academic: A minimum overall score of 71 with 65 in Writing, and 59 in Reading, Listening and Speaking..
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Queen Mary University of London offers a range of scholarships and bursaries to its students.
Queen Mary Principal's Scholars Program: A scholarship program for undergraduate students who have an offer of admission from Queen Mary University of London and have achieved exceptional academic grades. The scholarship covers full tuition fees for three years of study, as well as a £2,000 annual stipend for living expenses.
Queen Mary International Excellence Scholarships: A scholarship program for international undergraduate and postgraduate students who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full tuition fees for one year of study.
Queen Mary Law Scholarships: A scholarship program for undergraduate and postgraduate law students who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full or partial tuition fees, depending on the level of academic achievement.
Queen Mary Engineering and Materials Science Scholarships: A scholarship program for undergraduate and postgraduate students studying engineering or materials science who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full or partial tuition fees, depending on the level of academic achievement.
The MSc in International Marketing and Consumer Psychology from Queen Mary University of London provides students with a unique combination of skills in both marketing and psychology. Graduates of this program can find employment in a variety of industries, including marketing research, advertising, branding, and consumer behavior.
Market Research Analyst: Market research analysts conduct research to determine the potential sales of a product or service. They gather data on consumer demographics, preferences, needs, and buying habits.
Advertising Manager: Advertising managers oversee the development and implementation of advertising campaigns. They work closely with the creative team to develop ad concepts and ensure that the campaign is on brand and effective.
Brand Manager: Brand managers are responsible for developing and executing brand strategies to increase brand awareness and customer loyalty. They work closely with the marketing team to develop campaigns that communicate the brand's message effectively.
Consumer Behavior Analyst: Consumer behavior analysts study how consumers make purchasing decisions. They analyze data to identify trends and make recommendations on how to improve sales.
Digital Marketing Manager: Digital marketing managers develop and implement online marketing campaigns. They use social media, email marketing, and other online channels to reach and engage with customers.
Product Manager: Product managers are responsible for the development and launch of new products. They conduct market research, work with the development team to create the product, and develop marketing strategies to promote the product.
