MSc International Marketing and Consumer Psychology

QMUL-Mile End London

 

INTAKE: September

Program Overview

The MSc International Marketing and Consumer Psychology program at Queen Mary University of London is designed to equip students with the knowledge and skills needed to understand consumer behavior, as well as to develop and implement effective marketing strategies. The program covers a range of topics such as consumer psychology, branding, advertising, and research methods.

Students will gain a solid understanding of the psychological processes that underlie consumer behavior, as well as the social, cultural, and ethical factors that influence consumer decision-making. They will also learn about the latest developments in digital marketing, including social media, online advertising, and e-commerce.The program is taught by a team of experts in the fields of consumer psychology and marketing, who bring a wealth of knowledge and practical experience to the classroom.

Students will have the opportunity to engage in interactive lectures, seminars, and workshops, as well as to undertake independent research projects.The MSc International Marketing and Consumer Psychology program is suitable for students who have a background in marketing, psychology, or a related field. Graduates of the program will be well-prepared to pursue careers in marketing, market research, consumer behavior, branding, advertising, and related fields.The program is one year in duration, full-time, and consists of eight taught modules and a dissertation. The program is also available on a part-time basis, with a duration of two years.

Pollster Education

Location

QMUL-Mile End London

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

£ 28950

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 92, with at least with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 21 in Writing.
    • PTE Academic: A minimum overall score of 71 with 65 in Writing, and 59 in Reading, Listening and Speaking..
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Queen Mary University of London offers a range of scholarships and bursaries to its students. 

  1. Queen Mary Principal's Scholars Program: A scholarship program for undergraduate students who have an offer of admission from Queen Mary University of London and have achieved exceptional academic grades. The scholarship covers full tuition fees for three years of study, as well as a £2,000 annual stipend for living expenses.
  2. Queen Mary International Excellence Scholarships: A scholarship program for international undergraduate and postgraduate students who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full tuition fees for one year of study.
  3. Queen Mary Law Scholarships: A scholarship program for undergraduate and postgraduate law students who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full or partial tuition fees, depending on the level of academic achievement.
  4. Queen Mary Engineering and Materials Science Scholarships: A scholarship program for undergraduate and postgraduate students studying engineering or materials science who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full or partial tuition fees, depending on the level of academic achievement.

The MSc in International Marketing and Consumer Psychology from Queen Mary University of London provides students with a unique combination of skills in both marketing and psychology. Graduates of this program can find employment in a variety of industries, including marketing research, advertising, branding, and consumer behavior.

  1. Market Research Analyst: Market research analysts conduct research to determine the potential sales of a product or service. They gather data on consumer demographics, preferences, needs, and buying habits.
  2. Advertising Manager: Advertising managers oversee the development and implementation of advertising campaigns. They work closely with the creative team to develop ad concepts and ensure that the campaign is on brand and effective.
  3. Brand Manager: Brand managers are responsible for developing and executing brand strategies to increase brand awareness and customer loyalty. They work closely with the marketing team to develop campaigns that communicate the brand's message effectively.
  4. Consumer Behavior Analyst: Consumer behavior analysts study how consumers make purchasing decisions. They analyze data to identify trends and make recommendations on how to improve sales.
  5. Digital Marketing Manager: Digital marketing managers develop and implement online marketing campaigns. They use social media, email marketing, and other online channels to reach and engage with customers.
  6. Product Manager: Product managers are responsible for the development and launch of new products. They conduct market research, work with the development team to create the product, and develop marketing strategies to promote the product.

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