MSc Accounting and Finance
The MSc Accounting and Finance program at the University of Portsmouth is designed to p...
BA(Hons) Digital Marketing with placement
Portsmouth
INTAKE: September
Program Overview
The University of Portsmouth in the UK offers an innovative BA (Hons) Digital Marketing program designed to prepare students for dynamic careers in the rapidly evolving field of digital marketing. This undergraduate degree equips students with the essential skills and knowledge needed to thrive in the digital landscape, covering a wide range of topics from social media marketing to data analytics.
Curriculum: The curriculum of the BA (Hons) Digital Marketing program at the University of Portsmouth is carefully crafted to provide students with a comprehensive understanding of digital marketing principles and practices. Courses cover areas such as digital strategy, content marketing, search engine optimization (SEO), pay-per-click advertising, and e-commerce. Students also have the opportunity to gain hands-on experience through practical projects, internships, and a placement year.
Research Focus: The University of Portsmouth places a strong emphasis on research within the field of digital marketing, allowing students to stay at the forefront of industry trends and innovations. Faculty members actively engage in research projects exploring various aspects of digital marketing, such as consumer behavior in online environments, emerging technologies, and the impact of digital campaigns. Students may have opportunities to participate in research initiatives, gaining valuable insights and enhancing their analytical skills.
Industry Engagement: The BA (Hons) Digital Marketing program at the University of Portsmouth fosters close ties with industry partners to ensure its relevance to the current digital landscape. Through guest lectures, workshops, and industry placements, students have the opportunity to learn from professionals with real-world experience and gain practical insights into the digital marketing industry. This industry engagement also facilitates networking opportunities and potential employment prospects upon graduation.
Global Perspective: In today's interconnected world, understanding global markets and cultural nuances is essential for success in digital marketing. The University of Portsmouth integrates a global perspective into its digital marketing program, exposing students to international case studies, cross-cultural communication strategies, and global marketing trends. Students may also have the opportunity to participate in international exchange programs or study abroad experiences, further broadening their perspectives and enhancing their global mindset.
Location
Portsmouth
Score
IELTS 6
Tuition Fee
£ 17200
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65 to 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 79, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 54 with no individual score below 51.
- DET (Duolingo English Test): A minimum score of 105 is required.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Portsmouth offers a range of scholarships and funding opportunities to support students in their academic journey. These scholarships are aimed at both domestic and international students and are awarded based on various criteria such as academic excellence, financial need, and specific areas of study.
Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional students who demonstrate academic excellence and potential. It provides a significant fee reduction for the duration of the student's course.
Vice-Chancellor's Global Development Scholarship: This scholarship is available to international students from selected countries who are applying for undergraduate or postgraduate taught courses. It offers a fee reduction of up to £4,000.
Country-Specific Scholarships: The university offers scholarships specifically for students from certain countries or regions. These scholarships vary in value and eligibility criteria.
Sports Scholarships: The University of Portsmouth recognizes the achievements of talented athletes and offers sports scholarships to support their development and academic success. These scholarships provide financial support, training facilities, and other benefits.
Departmental Scholarships: Some academic departments at the University of Portsmouth offer scholarships to students who demonstrate exceptional academic performance or have a particular interest in a specific field of study. These scholarships are often subject-specific and may vary in terms of eligibility and value.
Graduates of the BA (Hons) Digital Marketing with placement program at the University of Portsmouth possess a versatile skill set that prepares them for diverse career opportunities in the digital marketing industry.
Digital Marketing Specialist: Graduates can pursue roles as digital marketing specialists, responsible for developing and implementing digital marketing strategies across various online channels. They may work for companies of all sizes, from startups to multinational corporations, helping them reach their target audiences and achieve their marketing objectives.
Social Media Manager: With expertise in social media marketing, graduates can work as social media managers, overseeing the planning, execution, and management of social media campaigns across platforms such as Facebook, Twitter, Instagram, and LinkedIn. They analyze performance metrics, engage with followers, and enhance brand visibility and engagement.
Search Engine Optimization (SEO) Specialist: Graduates with a strong understanding of SEO principles and techniques can pursue careers as SEO specialists, helping businesses improve their website's visibility in search engine results pages. They conduct keyword research, optimize website content, and implement strategies to increase organic traffic and rankings.
Content Marketing Manager: Content marketing plays a crucial role in digital marketing strategies. Graduates can work as content marketing managers, responsible for creating, curating, and distributing high-quality content that resonates with target audiences. They develop content calendars, manage content production workflows, and measure content performance.
Digital Advertising Analyst: Graduates skilled in digital advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads can pursue careers as digital advertising analysts. They optimize ad campaigns, analyze performance data, and identify opportunities to improve ROI and reach target audiences more effectively.
E-commerce Specialist: With the rise of online shopping, e-commerce specialists are in high demand. Graduates can work in roles focused on optimizing the online shopping experience, driving website traffic, and increasing conversion rates. They may work for e-commerce companies, retailers, or digital marketing agencies.
Marketing Consultant: Some graduates choose to work as marketing consultants, providing strategic advice and guidance to businesses seeking to enhance their digital presence. They conduct market research, develop marketing plans, and offer tailored solutions to help clients achieve their marketing goals.
Digital Marketing Entrepreneur: Entrepreneurial graduates may choose to start their digital marketing agencies or consultancy firms, offering a range of services such as SEO, social media marketing, content marketing, and digital advertising to clients. They have the flexibility to specialize in niche markets or industries of interest.
Digital Marketing Trainer/Educator: For those passionate about sharing their knowledge and expertise, careers in digital marketing training and education are an option. Graduates can work as trainers, educators, or course instructors, teaching digital marketing skills to individuals or corporate clients through workshops, seminars, or online courses.
Global Marketing Manager: With a global perspective gained from their studies, graduates may pursue careers as global marketing managers, overseeing international marketing campaigns and strategies. They navigate cultural differences, adapt marketing messages for diverse audiences, and drive global brand growth and expansion.
