MSc Events Management With Placement
The MSc Events Management program at Bournemouth University is specifically designed to...
MA Marketing Communications
Bournemouth
INTAKE: Jan & Sept
Program Overview
The MA Marketing Communications program at Bournemouth University is designed to provide students with a comprehensive understanding of marketing strategies, communication techniques, and branding concepts. This program equips students with the knowledge and skills necessary to excel in various marketing and communications roles across different industries. Through a combination of theoretical learning, practical projects, and industry engagement, students gain a deep understanding of marketing communications principles and their practical applications.
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Integrated Marketing Communications: The curriculum covers the fundamentals of integrated marketing communications, emphasizing the importance of a cohesive and consistent approach to marketing across multiple channels. Students learn how to develop integrated marketing campaigns that effectively communicate brand messages and engage target audiences.
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Branding and Brand Management: The program explores the concepts of branding and brand management, equipping students with the skills to build and manage strong brands. Students learn about brand positioning, brand equity, and brand communication strategies to create and sustain a competitive advantage in the market.
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Digital Marketing and Social Media: Recognizing the significance of digital platforms in today's marketing landscape, the program covers topics such as digital marketing strategies, social media marketing, content creation, and analytics. Students gain practical skills in leveraging digital channels to reach and engage consumers effectively.
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Consumer Behavior and Market Research: The curriculum delves into consumer behavior theories and market research techniques, enabling students to understand consumer motivations and preferences. Students learn how to conduct market research studies, analyze data, and apply consumer insights to develop effective marketing strategies.
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Advertising and Public Relations: The program explores the role of advertising and public relations in marketing communications. Students learn about the creative aspects of advertising, media planning, and the strategic use of public relations to build positive brand image and manage communication crises.
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Marketing Communications Planning: Students develop skills in marketing communications planning, including setting objectives, identifying target audiences, developing communication strategies, and evaluating campaign effectiveness. They learn to create comprehensive marketing communications plans that align with business goals and objectives.
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Industry Engagement: Bournemouth University has strong ties with industry partners, providing students with opportunities for guest lectures, industry projects, and networking events. Students have the chance to interact with professionals in the field, gain insights into current industry trends, and apply their knowledge and skills in real-world scenarios.
Location
Bournemouth
Score
IELTS 6.5
Tuition Fee
£ 15750
Postgraduate Programs:
- Academic Qualifications: International students applying for postgraduate programs should have obtained a minimum of 65% or above in their previous academic qualifications, such as a bachelor's degree or equivalent. Some programs may have specific subject-related requirements, so it is essential to review the course details.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 79, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 58 with no individual score below 51.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Bournemouth University.
- BU International Partnership Scholarships: Bournemouth University has established partnerships with various educational institutions worldwide. Through these partnerships, the university offers a number of scholarships to students from partner institutions. These scholarships provide partial tuition fee waivers, enabling students to pursue their chosen undergraduate or postgraduate programs at Bournemouth University.
- BU International Postgraduate Scholarship: For international students pursuing postgraduate programs, Bournemouth University offers the BU International Postgraduate Scholarship. This scholarship is available to students applying for a full-time taught postgraduate program and provides a significant reduction in tuition fees. The scholarship is awarded based on academic excellence and other factors determined by the university.
- BU Sport Scholarship: Bournemouth University recognizes the importance of sports and supports talented athletes through the BU Sport Scholarship. This scholarship is available to both undergraduate and postgraduate international students who have demonstrated outstanding sporting abilities. The scholarship provides financial support, access to sports facilities, coaching, and other resources to help athletes balance their academic and sporting commitments.
- External Scholarships and Funding Opportunities: In addition to the scholarships offered directly by Bournemouth University, international students can explore external funding options. There are various organizations, government bodies, and foundations that provide scholarships and financial support to international students pursuing higher education. Bournemouth University assists students in identifying and applying for these external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MA Marketing Communications program have a wide range of career prospects in marketing, advertising, public relations, and related fields.
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Marketing Communications Manager: Graduates can pursue managerial roles in marketing communications departments, overseeing the development and implementation of integrated marketing campaigns, managing brand communication, and coordinating marketing activities.
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Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on developing and executing digital marketing strategies, managing social media channels, optimizing online visibility, and analyzing digital campaign performance.
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Brand Manager: Graduates can work as brand managers, responsible for developing brand strategies, maintaining brand consistency, and managing brand communications across various channels.
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Advertising Account Executive: Graduates can pursue roles in advertising agencies, working closely with clients to develop and execute advertising campaigns, manage client relationships, and ensure campaign success.
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Public Relations Specialist: Graduates can work in public relations agencies or in-house PR departments, handling media relations, crisis communications, and developing strategic PR campaigns to enhance brand reputation.
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Market Research Analyst: Graduates can work as market research analysts, conducting market research studies, analyzing data, and providing insights to support marketing decision-making and campaign planning.
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Marketing Consultant: Graduates can offer their expertise as marketing consultants, providing strategic advice and solutions to businesses on marketing communications, brand positioning, and integrated marketing strategies.
