MBA - Master of Business Administration
The Master of Business Administration (MBA) program at Marquette University is a presti...
M.A. in Corporate Communication
Milwaukee, Wisconsin
INTAKE: Jan & Aug
Program Overview
The M.A. in Corporate Communication program at Marquette University provides students with a comprehensive understanding of corporate communication principles, practices, and strategies. It combines theoretical knowledge with practical skills to equip students for successful careers in the corporate communication field. The program emphasizes the importance of effective communication in achieving organizational goals, managing reputation, and engaging stakeholders.
Curriculum:
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Strategic Communication Planning: The program emphasizes strategic communication planning, equipping students with the skills to develop effective communication strategies aligned with organizational objectives. Students learn how to identify target audiences, craft key messages, and select appropriate communication channels to achieve desired outcomes.
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Corporate Reputation Management: Courses in corporate reputation management focus on the importance of maintaining a positive organizational image. Students learn strategies to build, protect, and enhance corporate reputation through effective communication practices.
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Crisis Communication: The program addresses the crucial aspect of crisis communication, providing students with the knowledge and skills to effectively manage and respond to crises. Students learn how to develop crisis communication plans, handle media inquiries, and maintain transparency and trust during challenging situations.
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Internal Communication: Internal communication plays a vital role in organizational success. The program covers topics such as employee engagement, change management, and fostering effective communication within organizations. Students gain insights into strategies for improving internal communication and enhancing employee morale.
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Stakeholder Relationship Management: Building and maintaining strong relationships with stakeholders is essential for organizations. The curriculum explores various stakeholder communication approaches, including investor relations, customer relations, and community engagement. Students learn strategies for effective stakeholder management and engagement.
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Digital Communication Strategies: In today's digital era, effective digital communication is crucial for organizations. The program incorporates courses that focus on leveraging digital platforms and technologies for corporate communication purposes. Students learn about social media management, content creation, digital marketing, and data analytics.
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Ethics and Corporate Social Responsibility: Ethical communication practices and corporate social responsibility are integral to effective corporate communication. The program emphasizes ethical decision-making, responsible communication practices, and aligning communication strategies with ethical values.
Location
Milwaukee, Wisconsin
Score
IELTS 6.5
Tuition Fee
USD 18675
Entry Requirements for Postgraduate Courses:
Application Fees : US$
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Academic Qualifications: International students applying for postgraduate programs at Marquette University are typically expected to have a minimum academic percentage of 65 or above in their undergraduate studies. This ensures a strong foundation for advanced studies in their chosen field.
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English Language Proficiency: The minimum required score for IELTS is 6.5, and for TOEFL, a score of 80 or above is typically required. These tests evaluate a student's ability to comprehend and communicate effectively in English.
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Standardized Tests: Depending on the program of interest, international students may be required to submit scores from standardized tests such as the GRE (Graduate Record Examination) or GMAT (Graduate Management Admission Test). For the GRE, a score of 303 is typically expected, while a GMAT score of 500 is often required. These tests assess a student's aptitude and readiness for advanced academic work in specific fields.
Marquette University offers several scholarships and financial aid options to support international students in pursuing their education. These scholarships are designed to recognize academic achievement, leadership potential, and diverse backgrounds.
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International Merit Scholarships: Marquette University offers merit-based scholarships to outstanding international students. These scholarships are awarded based on academic excellence and range from partial to full tuition coverage. Eligible students are automatically considered for these scholarships upon admission.
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Ignatius Scholarship Program: The Ignatius Scholarship Program is a highly competitive scholarship opportunity for incoming freshmen. It recognizes students who have demonstrated exceptional leadership skills, service to others, and academic achievement. The scholarship provides financial assistance and access to a range of enrichment programs.
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Talent-based Scholarships: Marquette University offers talent-based scholarships for students with exceptional skills in areas such as music, theater, and visual arts. These scholarships are awarded through auditions, portfolio reviews, or other talent-based evaluations.
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Departmental Scholarships: Various academic departments at Marquette University offer scholarships to students within their respective fields of study. These scholarships recognize academic excellence and provide financial assistance to support students' educational pursuits.
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International Student Work Opportunities: Marquette University provides international students with opportunities for on-campus employment. These part-time jobs allow students to gain valuable work experience, earn income to cover expenses, and contribute to their personal and professional development.
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External Scholarships and Sponsorships: Marquette University encourages international students to explore external scholarship opportunities and sponsorships. There are several organizations, foundations, and government programs that offer scholarships specifically for international students studying in the USA. The university's International Student Services office can provide guidance and resources to assist students in identifying and applying for such scholarships.
It's important to note that scholarship availability, criteria, and application deadlines may vary each year.
Graduates of the M.A. in Corporate Communication program from Marquette University can pursue diverse career opportunities in various industries.
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Corporate Communication Specialist/Manager: Graduates can work in communication departments within corporations, managing internal and external communication, developing communication strategies, and ensuring consistent messaging.
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Public Relations Manager: Graduates can pursue roles in public relations agencies, managing communication campaigns, media relations, and maintaining a positive public image for clients.
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Corporate Social Responsibility Manager: Graduates can work in CSR departments, developing and implementing initiatives that align with organizational values, engage stakeholders, and contribute to social and environmental impact.
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Investor Relations Specialist: Graduates can specialize in investor relations, managing communication with shareholders and potential investors, and ensuring transparency in financial communication.
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Employee Engagement Manager: Graduates can excel in roles focused on internal communication and employee engagement, fostering a positive organizational culture, and facilitating effective communication between employees and management.
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Strategic Communication Consultant: Graduates can work as independent consultants, providing strategic communication advice and support to organizations across industries.
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Nonprofit Communication Manager: Graduates can contribute their skills to nonprofit organizations, developing communication strategies, engaging donors and supporters, and raising awareness for social causes.
