MSc Tourism Marketing Management with Placement

Bournemouth

 

INTAKE: Jan & Sept

Program Overview

The MSc Tourism Marketing Management program at Bournemouth University is a comprehensive two-year program that combines academic learning with practical industry experience through a placement opportunity. This program is designed to provide students with in-depth knowledge and skills in tourism marketing, preparing them for successful careers in the dynamic and rapidly growing tourism industry.

  1. Tourism Marketing Strategy: Students gain a solid understanding of marketing strategies and how they are applied in the context of the tourism industry. They learn to develop effective marketing plans, identify target markets, and implement marketing campaigns that drive tourist engagement and satisfaction.

  2. Destination Marketing and Management: The curriculum focuses on destination marketing and management, exploring strategies to promote tourist destinations, enhance visitor experiences, and ensure destination sustainability. Students learn about destination branding, tourism product development, and the role of stakeholders in destination management.

  3. Consumer Behavior in Tourism: The program delves into the behavior and motivations of tourists, equipping students with insights into understanding and catering to the needs and preferences of different tourist segments. Students learn how to analyze consumer behavior data and develop marketing strategies that effectively target and engage specific market segments.

  4. Digital Marketing in Tourism: Recognizing the increasing significance of digital channels in the tourism industry, the program covers topics such as social media marketing, search engine optimization (SEO), online advertising, and website analytics. Students gain practical skills in leveraging digital platforms to reach and engage potential tourists.

  5. Tourism Market Research and Analysis: Students learn the essential techniques and methods for conducting market research in the tourism industry. They develop skills in data collection, analysis, and interpretation, enabling them to identify market trends, consumer insights, and competitive intelligence to inform strategic marketing decisions.

  6. Sustainable Tourism Practices: The curriculum emphasizes the importance of sustainability in tourism marketing. Students explore sustainable tourism practices and learn how to develop marketing strategies that promote environmental conservation, cultural preservation, and community engagement.

  7. Industry Placement: The program includes a valuable placement opportunity, allowing students to gain real-world experience in the tourism industry. This placement provides hands-on learning, industry networking, and the chance to apply theoretical knowledge in a practical setting.

Pollster Education

Location

Bournemouth

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 15500

Postgraduate Programs:

  • Academic Qualifications: International students applying for postgraduate programs should have obtained a minimum of 65% or above in their previous academic qualifications, such as a bachelor's degree or equivalent. Some programs may have specific subject-related requirements, so it is essential to review the course details.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 79, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
    • PTE Academic: A minimum overall score of 58 with no individual score below 51.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at Bournemouth University. 

  1. BU International Partnership Scholarships: Bournemouth University has established partnerships with various educational institutions worldwide. Through these partnerships, the university offers a number of scholarships to students from partner institutions. These scholarships provide partial tuition fee waivers, enabling students to pursue their chosen undergraduate or postgraduate programs at Bournemouth University.
  2. BU International Postgraduate Scholarship: For international students pursuing postgraduate programs, Bournemouth University offers the BU International Postgraduate Scholarship. This scholarship is available to students applying for a full-time taught postgraduate program and provides a significant reduction in tuition fees. The scholarship is awarded based on academic excellence and other factors determined by the university.
  3. BU Sport Scholarship: Bournemouth University recognizes the importance of sports and supports talented athletes through the BU Sport Scholarship. This scholarship is available to both undergraduate and postgraduate international students who have demonstrated outstanding sporting abilities. The scholarship provides financial support, access to sports facilities, coaching, and other resources to help athletes balance their academic and sporting commitments.
  4. External Scholarships and Funding Opportunities: In addition to the scholarships offered directly by Bournemouth University, international students can explore external funding options. There are various organizations, government bodies, and foundations that provide scholarships and financial support to international students pursuing higher education. Bournemouth University assists students in identifying and applying for these external scholarships.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the MSc Tourism Marketing Management program with a placement experience have excellent career prospects in various sectors of the tourism industry. 

  1. Tourism Marketing Manager: Graduates can pursue managerial roles in tourism organizations, responsible for developing and implementing marketing strategies, managing marketing campaigns, and overseeing promotional activities to attract visitors.

  2. Destination Marketing Specialist: Graduates can work as destination marketing specialists, focusing on promoting and positioning tourist destinations through targeted marketing initiatives, branding efforts, and collaborative partnerships with industry stakeholders.

  3. Tourism Consultant: Graduates can offer their expertise as tourism consultants, providing strategic advice and solutions to tourism businesses and destinations on marketing strategies, market research, and sustainable tourism practices.

  4. Digital Marketing Manager: Graduates can specialize in digital marketing within the tourism industry, leveraging online platforms, content creation, and data analytics to enhance digital marketing campaigns, drive website traffic, and optimize online visibility.

  5. Tourism Research Analyst: Graduates can work as market research analysts within the tourism sector, conducting data analysis, market segmentation, and consumer behavior research to provide valuable insights for marketing decision-making.

  6. Events and Conferences Manager: Graduates can pursue careers in organizing and marketing tourism-related events, conferences, and exhibitions, responsible for attracting attendees, managing sponsorships, and delivering memorable experiences.

  7. Tourism Entrepreneur: Graduates can explore entrepreneurial opportunities in the tourism industry, starting their own ventures such as tourism marketing agencies, destination management companies, or niche tourism product businesses.


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