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MSc Tourism Marketing Management

Bournemouth

 

INTAKE: Jan & Sept

Program Overview

The MSc Tourism Marketing Management program at Bournemouth University is designed to provide students with a comprehensive understanding of marketing strategies and techniques specific to the tourism industry. This program focuses on the unique challenges and opportunities that arise in the tourism sector, equipping students with the knowledge and skills to excel in tourism marketing and management roles. Through a combination of theoretical knowledge, practical skills development, and industry engagement, students gain a strong foundation in marketing principles as they apply to the tourism industry.

  1. Tourism Marketing Fundamentals: The curriculum covers the fundamental principles of marketing with a specific focus on the tourism sector. Students gain a deep understanding of the key concepts, theories, and practices in tourism marketing and how they contribute to the success of tourism businesses and destinations.

  2. Destination Marketing: The program explores destination marketing strategies, focusing on how to effectively promote and position tourist destinations to attract visitors. Students learn about destination branding, tourism product development, destination image management, and destination marketing campaigns.

  3. Consumer Behavior in Tourism: The curriculum delves into the behavior and decision-making processes of tourists. Students study the factors influencing tourist behavior, including motivation, perception, and decision-making. They gain insights into how to target and engage specific tourist segments effectively.

  4. Digital Marketing in Tourism: The program addresses the increasing importance of digital marketing in the tourism industry. Students learn about digital marketing strategies specific to the tourism sector, including social media marketing, search engine optimization (SEO), online advertising, and reputation management.

  5. Sustainable Tourism Marketing: The curriculum highlights the significance of sustainability in tourism marketing. Students explore sustainable tourism practices and learn how to develop marketing strategies that promote responsible tourism, environmental conservation, and community engagement.

  6. Marketing Research and Analysis: The program emphasizes the importance of market research and data analysis in tourism marketing decision-making. Students acquire skills in conducting market research studies, analyzing tourism data, and interpreting market trends to inform effective marketing strategies.

  7. Industry Engagement: Bournemouth University has strong industry connections, and students benefit from guest lectures, industry projects, and networking opportunities. They have the chance to interact with tourism professionals, gain insights into the industry's current trends, and apply their knowledge and skills in real-world scenarios.

Pollster Education

Location

Bournemouth

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 15500

Postgraduate Programs:

  • Academic Qualifications: International students applying for postgraduate programs should have obtained a minimum of 65% or above in their previous academic qualifications, such as a bachelor's degree or equivalent. Some programs may have specific subject-related requirements, so it is essential to review the course details.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 79, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
    • PTE Academic: A minimum overall score of 58 with no individual score below 51.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at Bournemouth University. 

  1. BU International Partnership Scholarships: Bournemouth University has established partnerships with various educational institutions worldwide. Through these partnerships, the university offers a number of scholarships to students from partner institutions. These scholarships provide partial tuition fee waivers, enabling students to pursue their chosen undergraduate or postgraduate programs at Bournemouth University.
  2. BU International Postgraduate Scholarship: For international students pursuing postgraduate programs, Bournemouth University offers the BU International Postgraduate Scholarship. This scholarship is available to students applying for a full-time taught postgraduate program and provides a significant reduction in tuition fees. The scholarship is awarded based on academic excellence and other factors determined by the university.
  3. BU Sport Scholarship: Bournemouth University recognizes the importance of sports and supports talented athletes through the BU Sport Scholarship. This scholarship is available to both undergraduate and postgraduate international students who have demonstrated outstanding sporting abilities. The scholarship provides financial support, access to sports facilities, coaching, and other resources to help athletes balance their academic and sporting commitments.
  4. External Scholarships and Funding Opportunities: In addition to the scholarships offered directly by Bournemouth University, international students can explore external funding options. There are various organizations, government bodies, and foundations that provide scholarships and financial support to international students pursuing higher education. Bournemouth University assists students in identifying and applying for these external scholarships.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the MSc Tourism Marketing Management program have excellent career prospects in various sectors of the tourism industry. 

  1. Tourism Marketing Manager: Graduates can work as marketing managers for tourism organizations, responsible for developing and implementing marketing strategies to attract visitors, increase bookings, and enhance brand awareness.

  2. Destination Marketing Specialist: Graduates can pursue roles as destination marketing specialists, promoting tourist destinations through targeted marketing campaigns, collaboration with industry stakeholders, and strategic partnerships.

  3. Tourism Consultant: Graduates can work as tourism consultants, providing expert advice and solutions to tourism businesses and destinations on marketing strategies, market research, and sustainable tourism practices.

  4. Digital Marketing Specialist: Graduates can specialize in digital marketing within the tourism industry, leveraging digital channels, content creation, and social media platforms to drive tourist engagement and bookings.

  5. Tourism Product Development Manager: Graduates can pursue careers in tourism product development, working on creating and enhancing tourism products and experiences that align with market trends and consumer preferences.

  6. Market Research Analyst: Graduates can work as market research analysts within the tourism industry, collecting and analyzing data to identify market trends, consumer insights, and competitive intelligence to inform marketing strategies.

  7. Event Marketing Manager: Graduates can specialize in event marketing within the tourism sector, planning and executing marketing campaigns for events, conferences, and festivals that drive tourist attendance and engagement.

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