BSc (Econ)(Hons) Economics, Finance and Management
Spanning three years, with options to extend to four or five years to include a year ab...
MSc Marketing and Digital Communications
QMUL-Mile End London
INTAKE: September
Program Overview
The MSc Marketing and Digital Communications at QMUL provides an in-depth exploration of developing practical strategies for marketing and communications, considering the constraints, opportunities, risks, and technical elements of different digital platforms. The course examines strategies that drive marketing and communications campaigns, covering topics such as new product development, crisis communications, and green marketing.
Curriculum: The curriculum is structured to provide a broad overview of the relationship between marketing and the digital economy from a global perspective. Students will learn to apply marketing concepts to relationship-building and networked communication. The program includes modules such as Research Methods for Marketing, Dissertation for Marketing, Introduction to Marketing Management, Consumer and Digital Cultures, Digital Economy, Big Data and Platformization, Networked and Influencer Marketing, Advertising and Media Strategies, and Integrated Digital Communications and Campaigning. Additionally, students can choose from elective modules like Brand Storytelling in the Digital Age, Brand Management, and Sustainability Marketing, Ethics, and CSR.
Research Focus: The program integrates mainstream marketing and communication theories with relevance to the digital environment, providing insights into developing practical strategies for marketing and communications. Students will learn from academics engaged in world-leading research into digital media, digital methodologies, and marketing.
Industry Engagement: The course explores the strategies that drive marketing and communications campaigns, covering topics such as new product development, crisis communications, and green marketing. This approach ensures that students are well-prepared to meet the demands of the marketing and digital communications industry.
Global Perspective: The program offers a broad overview of the relationship between marketing and the digital economy from a global perspective. Students will learn to apply marketing concepts to relationship-building and networked communication, preparing them to operate effectively in the global digital landscape.
Location
QMUL-Mile End London
Score
IELTS:6.5
Tuition Fee
£ 28950
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 92, with at least with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 21 in Writing.
- PTE Academic: A minimum overall score of 71 with 65 in Writing, and 59 in Reading, Listening and Speaking..
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Queen Mary University of London offers a range of scholarships and bursaries to its students.
Queen Mary Principal's Scholars Program: A scholarship program for undergraduate students who have an offer of admission from Queen Mary University of London and have achieved exceptional academic grades. The scholarship covers full tuition fees for three years of study, as well as a £2,000 annual stipend for living expenses.
Queen Mary International Excellence Scholarships: A scholarship program for international undergraduate and postgraduate students who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full tuition fees for one year of study.
Queen Mary Law Scholarships: A scholarship program for undergraduate and postgraduate law students who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full or partial tuition fees, depending on the level of academic achievement.
Queen Mary Engineering and Materials Science Scholarships: A scholarship program for undergraduate and postgraduate students studying engineering or materials science who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full or partial tuition fees, depending on the level of academic achievement.
The MSc Marketing and Digital Communications program at Queen Mary University of London offers students a comprehensive understanding of marketing strategies, digital communication channels, and consumer behavior in the digital age. Graduates of this program are well-equipped to pursue a wide range of career opportunities in the field of marketing and digital communications.
Digital Marketing Manager: Graduates can pursue careers as digital marketing managers, responsible for developing and implementing digital marketing strategies to promote products or services. They can leverage digital channels such as social media, search engine marketing, email marketing, and content marketing to reach target audiences and drive engagement. They may work for marketing agencies, e-commerce companies, or within the marketing departments of organizations.
Social Media Manager: Graduates can work as social media managers, responsible for managing and executing social media strategies to build brand awareness, engage with customers, and drive social media campaigns. They can create and curate content, monitor social media platforms, and analyze performance metrics to optimize social media presence. They may work in advertising agencies, public relations firms, or within the marketing departments of companies.
Digital Communications Specialist: Graduates can pursue careers as digital communications specialists, focusing on creating and managing online communications and brand messaging. They can develop content for websites, blogs, email newsletters, and other digital platforms. They may work in corporate communications, public relations, or within the marketing departments of organizations.
Marketing Analyst: With their strong analytical skills, graduates can work as marketing analysts, analyzing market data and consumer insights to inform marketing strategies and decision-making. They can conduct market research, track marketing campaign performance, and identify opportunities for growth. They may work in market research firms, consulting companies, or within the marketing departments of organizations.
Content Marketing Manager: Graduates can pursue careers as content marketing managers, responsible for developing and executing content marketing strategies to attract and engage target audiences. They can create compelling and relevant content across various digital channels, such as blogs, videos, infographics, and social media. They may work for content marketing agencies, media companies, or within the marketing departments of organizations.
Digital Strategy Consultant: Graduates can work as digital strategy consultants, providing strategic guidance and expertise to organizations in leveraging digital technologies and channels for marketing success. They can help companies develop comprehensive digital strategies, optimize customer experiences, and navigate the evolving digital landscape. They may work for consulting firms or as independent consultants.
Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing brand strategies to create a strong brand identity and increase brand equity. They can conduct market research, develop brand messaging, and coordinate marketing campaigns to enhance brand positioning. They may work in consumer goods companies, advertising agencies, or within the marketing departments of organizations.
E-commerce Specialist: Graduates can work as e-commerce specialists, focusing on optimizing online sales channels and driving online revenue growth. They can develop and manage e-commerce websites, implement online advertising and promotional campaigns, and analyze customer data to improve online customer experiences. They may work for e-commerce companies, retail organizations, or within the marketing departments of companies.
Digital Marketing Consultant: Graduates can become digital marketing consultants, providing expertise and strategic advice to clients on digital marketing tactics, customer engagement, and online brand management. They can help businesses develop and implement effective digital marketing strategies tailored to their specific objectives and target audiences. They may work for marketing agencies or as independent consultants.
Entrepreneurship and Startups: Some graduates may choose to start their own marketing-related ventures or work in startups. With their knowledge of digital marketing strategies, consumer behavior, and communication channels, they can develop innovative marketing campaigns, create targeted digital experiences, or launch their own digital marketing agencies.
