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MSc Marketing & User Experience with Placement

Bournemouth

 

INTAKE: Jan & Sept

Program Overview

The MSc Marketing & User Experience program with a placement year at Bournemouth University offers students a comprehensive and industry-focused curriculum that combines marketing strategies with user experience design principles. This two-year program provides an in-depth understanding of marketing concepts and equips students with the skills to create exceptional user experiences in the digital landscape. The placement year provides invaluable hands-on experience, allowing students to apply their learning in a real-world professional setting.

  1. Marketing Foundations: The curriculum covers essential marketing foundations, including consumer behavior, market research, branding, and marketing communications. Students gain a strong theoretical understanding of marketing principles and how they apply to various industries and sectors.

  2. Digital Marketing Strategies: The program focuses on the latest trends and techniques in digital marketing. Students explore topics such as social media marketing, search engine optimization (SEO), content marketing, and data-driven marketing. They learn how to develop effective digital marketing strategies to reach and engage target audiences.

  3. User Experience Design: The curriculum emphasizes the importance of user experience (UX) in modern marketing. Students acquire knowledge of user-centered design principles, conducting usability testing, and optimizing digital interfaces to create intuitive and enjoyable user experiences. They develop skills in UX research, wireframing, prototyping, and user testing.

  4. Customer Journey Mapping: The program delves into customer journey mapping, enabling students to understand the end-to-end customer experience. They learn how to identify touchpoints, analyze customer behavior, and optimize the customer journey for enhanced engagement and satisfaction. Students gain insights into the role of customer experience in building long-term relationships with consumers.

  5. Data Analytics for Marketing: The curriculum includes modules on data analytics in marketing. Students learn how to collect, analyze, and interpret data to gain valuable insights into consumer behavior, campaign performance, and marketing effectiveness. They develop skills in using analytics tools and techniques to make data-driven marketing decisions.

  6. Branding and Communication: The program explores branding and communication strategies in marketing. Students study brand management, integrated marketing communications, persuasive messaging, and storytelling techniques. They learn how to develop and execute effective marketing campaigns that align with brand values and resonate with target audiences.

  7. Industry Placement: One of the highlights of this program is the placement year, providing students with a valuable opportunity to gain industry experience. Students undertake a placement with a relevant organization, where they can apply their marketing and user experience skills in a professional setting. This experience enhances their employability and provides practical insights into the marketing industry.

Pollster Education

Location

Bournemouth

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 15750

Postgraduate Programs:

  • Academic Qualifications: International students applying for postgraduate programs should have obtained a minimum of 65% or above in their previous academic qualifications, such as a bachelor's degree or equivalent. Some programs may have specific subject-related requirements, so it is essential to review the course details.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 79, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
    • PTE Academic: A minimum overall score of 58 with no individual score below 51.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at Bournemouth University. 

  1. BU International Partnership Scholarships: Bournemouth University has established partnerships with various educational institutions worldwide. Through these partnerships, the university offers a number of scholarships to students from partner institutions. These scholarships provide partial tuition fee waivers, enabling students to pursue their chosen undergraduate or postgraduate programs at Bournemouth University.
  2. BU International Postgraduate Scholarship: For international students pursuing postgraduate programs, Bournemouth University offers the BU International Postgraduate Scholarship. This scholarship is available to students applying for a full-time taught postgraduate program and provides a significant reduction in tuition fees. The scholarship is awarded based on academic excellence and other factors determined by the university.
  3. BU Sport Scholarship: Bournemouth University recognizes the importance of sports and supports talented athletes through the BU Sport Scholarship. This scholarship is available to both undergraduate and postgraduate international students who have demonstrated outstanding sporting abilities. The scholarship provides financial support, access to sports facilities, coaching, and other resources to help athletes balance their academic and sporting commitments.
  4. External Scholarships and Funding Opportunities: In addition to the scholarships offered directly by Bournemouth University, international students can explore external funding options. There are various organizations, government bodies, and foundations that provide scholarships and financial support to international students pursuing higher education. Bournemouth University assists students in identifying and applying for these external scholarships.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the MSc Marketing & User Experience program with a placement year have excellent career prospects in the dynamic field of marketing and user experience.

  1. Digital Marketing Manager: Graduates can work as digital marketing managers, overseeing digital marketing strategies, managing online campaigns, and optimizing user experiences across digital platforms.

  2. UX Designer: Graduates can pursue roles as UX designers, creating intuitive and user-centered digital interfaces, conducting user research, and implementing UX best practices to enhance customer experiences.

  3. Marketing Strategist: Graduates can work as marketing strategists, developing comprehensive marketing strategies, conducting market research, and implementing innovative marketing campaigns to achieve business objectives.

  4. Customer Experience Manager: Graduates can work as customer experience managers, focusing on optimizing the end-to-end customer journey, enhancing customer satisfaction, and driving customer loyalty.

  5. Brand Manager: Graduates can pursue careers as brand managers, responsible for brand development, positioning, and communications to create strong brand identities and cultivate customer loyalty.

  6. Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing consumer data, conducting market research studies, and providing valuable insights to support marketing decision-making.

  7. Digital Marketing Consultant: Graduates can work as digital marketing consultants, advising businesses on digital marketing strategies, user experience optimization, and leveraging data analytics to drive marketing success.

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