MSc Events Management With Placement
The MSc Events Management program at Bournemouth University is specifically designed to...
MSc Marketing & User Experience
Bournemouth
INTAKE: Jan & Sept
Program Overview
The MSc Marketing & User Experience program at Bournemouth University is designed to provide students with a comprehensive understanding of marketing strategies and the importance of user experience in today's digital landscape. This program combines the principles of marketing with the principles of user-centered design, equipping students with the knowledge and skills to create engaging and meaningful experiences for customers.
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Marketing Fundamentals: The curriculum covers essential marketing concepts and theories, including consumer behavior, market research, branding, and marketing communications. Students develop a solid foundation in marketing principles and learn how to apply them to real-world scenarios.
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Digital Marketing: The program explores the latest trends and techniques in digital marketing. Students study topics such as social media marketing, search engine optimization (SEO), content marketing, and digital advertising. They learn how to leverage digital platforms to reach and engage target audiences effectively.
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User Experience Design: The curriculum emphasizes the importance of user experience (UX) in marketing. Students learn how to design intuitive and user-friendly digital interfaces, conduct usability testing, and apply UX principles to enhance customer satisfaction. They gain insights into user-centered design methodologies and the role of UX in driving customer loyalty and engagement.
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Customer Journey Mapping: The program focuses on understanding and mapping the customer journey. Students learn how to identify touchpoints and interactions throughout the customer's experience with a brand or product. They gain skills in analyzing customer behavior and developing strategies to optimize the customer journey and improve overall satisfaction.
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Data Analytics: The curriculum includes modules on data analytics in marketing. Students learn how to collect and analyze data to gain insights into consumer behavior, campaign performance, and marketing effectiveness. They develop skills in using data analytics tools and techniques to make data-driven marketing decisions.
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Branding and Communication: The program explores the role of branding and communication in marketing. Students study brand management strategies, integrated marketing communications, and persuasive messaging techniques. They learn how to develop and execute effective marketing campaigns that align with brand values and resonate with target audiences.
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Industry Collaboration: Bournemouth University has strong links with industry partners, providing students with opportunities for collaboration and industry projects. Students may have the chance to work on real marketing campaigns or solve marketing challenges for partner organizations. This hands-on experience enhances their practical skills and industry relevance.
Location
Bournemouth
Score
IELTS 6.5
Tuition Fee
£ 15750
Postgraduate Programs:
- Academic Qualifications: International students applying for postgraduate programs should have obtained a minimum of 65% or above in their previous academic qualifications, such as a bachelor's degree or equivalent. Some programs may have specific subject-related requirements, so it is essential to review the course details.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 79, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 58 with no individual score below 51.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Bournemouth University.
- BU International Partnership Scholarships: Bournemouth University has established partnerships with various educational institutions worldwide. Through these partnerships, the university offers a number of scholarships to students from partner institutions. These scholarships provide partial tuition fee waivers, enabling students to pursue their chosen undergraduate or postgraduate programs at Bournemouth University.
- BU International Postgraduate Scholarship: For international students pursuing postgraduate programs, Bournemouth University offers the BU International Postgraduate Scholarship. This scholarship is available to students applying for a full-time taught postgraduate program and provides a significant reduction in tuition fees. The scholarship is awarded based on academic excellence and other factors determined by the university.
- BU Sport Scholarship: Bournemouth University recognizes the importance of sports and supports talented athletes through the BU Sport Scholarship. This scholarship is available to both undergraduate and postgraduate international students who have demonstrated outstanding sporting abilities. The scholarship provides financial support, access to sports facilities, coaching, and other resources to help athletes balance their academic and sporting commitments.
- External Scholarships and Funding Opportunities: In addition to the scholarships offered directly by Bournemouth University, international students can explore external funding options. There are various organizations, government bodies, and foundations that provide scholarships and financial support to international students pursuing higher education. Bournemouth University assists students in identifying and applying for these external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the MSc Marketing & User Experience program have excellent career prospects in various marketing and digital roles.
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Digital Marketing Specialist: Graduates can work as digital marketing specialists, overseeing digital marketing strategies, managing online campaigns, and optimizing user experiences across digital platforms.
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UX Designer: Graduates can pursue roles as UX designers, creating intuitive and user-centered digital interfaces, conducting user research, and implementing UX best practices to improve customer experiences.
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Marketing Manager: Graduates can work as marketing managers, leading marketing teams, developing marketing strategies, and overseeing brand positioning and customer engagement initiatives.
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Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing consumer data, conducting market research studies, and providing insights to support marketing decision-making.
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Social Media Manager: Graduates can work as social media managers, developing social media strategies, managing social media channels, and engaging with customers through social media platforms.
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Brand Manager: Graduates can pursue careers as brand managers, responsible for brand development, brand positioning, and brand communications to create strong brand identities and customer loyalty.
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Marketing Consultant: Graduates can work as marketing consultants, providing strategic advice and guidance to businesses on marketing and user experience strategies, helping them enhance customer engagement and drive business growth.
