BSc (Hons) Marketing Management

Undergraduate Entry Requirements

Academic Qualifications: Applicants are required to have achieved a minimum 75% or above in their high school or equivalent qualification.  

English Language Proficiency: 

• IELTS: The minimum IELTS score required is 6.5 or higher, with no individual component score below 6.
• TOEFL: The minimum TOEFL score is 87 or higher, with minimum 17 in  each individual section.
• PTE: The minimum PTE score required is around 58 or higher, with no component score below 42.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.

Lancaster University, located in the United Kingdom, recognizes the importance of providing financial assistance to international students. The university offers a range of scholarships and funding opportunities to support talented and deserving international students.

Global Scholarships: Lancaster University offers a generous Global Scholarship program specifically for international students. These scholarships are awarded based on academic merit and can significantly contribute towards tuition fees. The Global Scholarships are available for both undergraduate and postgraduate students.

Regional Scholarships: Lancaster University also offers scholarships targeted at specific regions around the world. These scholarships aim to attract and support high-achieving students from specific countries or regions. The eligibility criteria and application process may vary for each regional scholarship.

Subject-specific Scholarships: In addition to general scholarships, Lancaster University provides subject-specific scholarships for international students. These scholarships are awarded to students who demonstrate exceptional academic performance and have a strong interest in a particular field of study.

Research Scholarships: For international students interested in pursuing research degrees, Lancaster University offers research scholarships. These scholarships provide financial support for students undertaking research projects or doctoral studies.

External Scholarships: Lancaster University encourages international students to explore external scholarship opportunities as well. The university provides guidance and support in identifying and applying for external scholarships offered by government bodies, organizations, and funding agencies.

The BSc (Hons) Marketing Management program at Lancaster University equips students with a diverse skill set that prepares them for a range of rewarding career opportunities in the field of marketing. Graduates of this program possess a deep understanding of marketing strategies, consumer behavior, digital marketing techniques, and market research methodologies, making them highly sought after by employers in various industries.  

1. Marketing Manager: Graduates can pursue roles as marketing managers, responsible for overseeing marketing campaigns, developing strategies to promote products or services, managing budgets, and leading marketing teams. Marketing managers play a crucial role in driving brand awareness, customer acquisition, and revenue growth.

2. Digital Marketing Specialist: With expertise in digital marketing strategies and tools, graduates can work as digital marketing specialists. They manage online marketing campaigns, optimize websites for search engines (SEO), run social media marketing initiatives, and analyze digital marketing metrics to enhance online presence and engagement.

3. Market Research Analyst: Graduates can pursue careers as market research analysts, gathering and analyzing data on consumer preferences, market trends, and competitive landscapes. Market research analysts provide valuable insights to guide marketing strategies, product development decisions, and business expansion efforts.

4. Brand Manager: Brand managers oversee the development, positioning, and promotion of brands within organizations. They work closely with advertising agencies, design teams, and marketing departments to create cohesive brand identities, manage brand campaigns, and monitor brand performance in the marketplace.

5. Advertising Executive: Graduates can explore roles in advertising agencies as account executives or creative directors. They collaborate with clients to develop advertising campaigns, create compelling ad content, and manage advertising budgets to achieve marketing objectives and drive brand awareness.

6. Sales Manager: Marketing management graduates may pursue roles as sales managers, leading sales teams and implementing sales strategies to achieve revenue targets. Sales managers collaborate closely with marketing departments to align sales efforts with overall marketing strategies.

7. Product Manager: Product managers oversee the development and management of products or services throughout their lifecycle. They conduct market research, analyze consumer feedback, and collaborate with cross-functional teams to bring innovative products to market and maximize product performance.

8. Market Development Specialist: Graduates can work as market development specialists, identifying new market opportunities, developing market entry strategies, and expanding market share for products or services in domestic or international markets.