MSc Accounting and Financial Management
Lancaster University, located in the UK, offers an esteemed MSc Accounting and Financia...
BSc (Hons) Marketing and Design
Lancaster
INTAKE: October
Program Overview
The BSc (Hons) Marketing and Design program at Lancaster University offers a unique blend of marketing principles and design skills, equipping students with the expertise to create impactful marketing campaigns and visually compelling brand identities. This interdisciplinary program integrates marketing strategies with design principles, providing students with a comprehensive understanding of how design influences consumer behavior and brand perception in today's competitive marketplace. Through a combination of theoretical knowledge and hands-on experience, students develop the creative and analytical skills necessary to excel in roles that require both marketing acumen and design proficiency. The curriculum covers a wide range of topics, including branding, digital marketing, graphic design, consumer psychology, and market research, preparing graduates for diverse career opportunities in the dynamic field of marketing and design.
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Integrated Marketing Communication: Students learn how to develop integrated marketing communication strategies that leverage design elements to convey brand messages effectively across various channels. They explore the synergy between marketing and design to create cohesive and impactful campaigns that resonate with target audiences.
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Brand Management and Identity: The program delves into the principles of brand management and identity design, teaching students how to build and maintain strong brand identities through strategic marketing initiatives and visually compelling design elements. Students learn to develop brand stories, logos, and visual assets that reflect the essence of a brand and resonate with consumers.
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User Experience (UX) Design: Students gain insights into UX design principles and techniques, understanding how design impacts user interaction and engagement with digital products and services. They learn to create intuitive and user-friendly interfaces that enhance the overall customer experience across web and mobile platforms.
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Creative Problem Solving: Through project-based learning and real-world case studies, students develop their creative problem-solving skills, learning to approach marketing challenges from a design-thinking perspective. They apply design methodologies to develop innovative solutions that address consumer needs and preferences effectively.
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Data Visualization and Infographics: The program equips students with the skills to visually communicate complex data and information through compelling infographics and data visualizations. Students learn how to translate data into visually engaging narratives that facilitate better understanding and decision-making for stakeholders.
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Entrepreneurship and Innovation: Students explore the role of design thinking and innovation in entrepreneurship, learning how to identify market opportunities, develop innovative products or services, and create compelling marketing strategies to launch and grow their ventures successfully.
Location
Lancaster
Score
IELTS: 6.5
Tuition Fee
£ 22315
Undergraduate Entry Requirements
Academic Qualifications: Applicants are required to have achieved a minimum 75% or above in their high school or equivalent qualification.
English Language Proficiency:
- IELTS: The minimum IELTS score required is 6.5 or higher, with no individual component score below 6.
- TOEFL: The minimum TOEFL score is 87 or higher, with minimum 17 in each individual section.
- PTE: The minimum PTE score required is around 58 or higher, with no component score below 42.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
Lancaster University, located in the United Kingdom, recognizes the importance of providing financial assistance to international students. The university offers a range of scholarships and funding opportunities to support talented and deserving international students.
Global Scholarships: Lancaster University offers a generous Global Scholarship program specifically for international students. These scholarships are awarded based on academic merit and can significantly contribute towards tuition fees. The Global Scholarships are available for both undergraduate and postgraduate students.
Regional Scholarships: Lancaster University also offers scholarships targeted at specific regions around the world. These scholarships aim to attract and support high-achieving students from specific countries or regions. The eligibility criteria and application process may vary for each regional scholarship.
Subject-specific Scholarships: In addition to general scholarships, Lancaster University provides subject-specific scholarships for international students. These scholarships are awarded to students who demonstrate exceptional academic performance and have a strong interest in a particular field of study.
Research Scholarships: For international students interested in pursuing research degrees, Lancaster University offers research scholarships. These scholarships provide financial support for students undertaking research projects or doctoral studies.
External Scholarships: Lancaster University encourages international students to explore external scholarship opportunities as well. The university provides guidance and support in identifying and applying for external scholarships offered by government bodies, organizations, and funding agencies.
The BSc (Hons) Marketing and Design program at Lancaster University prepares students for a diverse range of exciting career prospects by equipping them with a unique blend of marketing expertise and design skills. Graduates from this program are well-positioned to thrive in dynamic industries where creativity, strategic thinking, and visual communication are highly valued.
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Digital Marketing Specialist: With a solid foundation in both marketing principles and design techniques, graduates can pursue roles as digital marketing specialists. They develop digital strategies, manage online campaigns, and create compelling content for websites, social media platforms, and digital advertisements.
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Brand Manager: Graduates are equipped to work as brand managers responsible for developing and implementing brand strategies. They oversee brand identity, product positioning, and marketing campaigns to enhance brand awareness and consumer loyalty.
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Graphic Designer: The program prepares students for careers as graphic designers, where they use their design skills to create visually appealing and effective marketing materials, including logos, brochures, advertisements, and packaging.
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UX/UI Designer: Graduates can pursue roles as user experience (UX) or user interface (UI) designers, focusing on enhancing the usability and visual appeal of digital products and interfaces to optimize user experience.
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Marketing Consultant: With a strong understanding of marketing concepts and design principles, graduates can work as marketing consultants, advising businesses on effective marketing strategies, brand development, and customer engagement tactics.
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Advertising Executive: Graduates can work in advertising agencies, playing key roles in developing advertising campaigns, creating eye-catching visuals, and crafting persuasive messaging to attract target audiences.
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Content Creator/Strategist: Students can pursue careers as content creators or content strategists, responsible for developing engaging content across various platforms such as blogs, videos, and social media, combining marketing strategies with creative storytelling.
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Market Research Analyst: Graduates can work as market research analysts, using their analytical skills to gather and interpret data, conduct consumer research, and provide insights that inform marketing strategies and campaign decisions.
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Entrepreneur/Startup Founder: Equipped with knowledge of design thinking and marketing strategies, graduates can start their ventures, launching innovative products or services and using their skills to build and promote their brands.
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Product Manager: Graduates can pursue roles as product managers, overseeing the development and marketing of new products, from concept to launch, ensuring alignment with market needs and consumer preferences.
