MSc Accounting and Financial Management
Lancaster University, located in the UK, offers an esteemed MSc Accounting and Financia...
BSc (Hons) Marketing (Study Abroad)
Lancaster
INTAKE: October
Program Overview
The BSc (Hons) Marketing (Study Abroad) program at Lancaster University offers students an enriching opportunity to broaden their academic and cultural horizons by studying marketing in an international context. This program is designed to equip students with essential marketing knowledge and skills while providing a unique experience of studying abroad, immersing them in diverse cultures and global business environments. Through a combination of rigorous coursework, practical experiences, and exposure to international perspectives, students develop a well-rounded understanding of marketing strategies and practices on a global scale.
1. International Marketing Concepts and Practices: Students gain insights into international marketing concepts, including market entry strategies, global branding, cross-cultural consumer behavior, and international marketing communications. They explore how cultural, economic, and political factors influence marketing decisions in different countries.
2. Study Abroad Experience: The study abroad component allows students to spend a semester or year at one of Lancaster University's partner institutions around the world. This immersive experience enables students to study alongside international peers, adapt to different educational systems, and gain a deeper understanding of global business practices.
3. Global Business Perspective: The program emphasizes the importance of a global business perspective in marketing. Students learn to analyze international markets, identify emerging trends, and develop marketing strategies that resonate with diverse consumer segments across continents.
4. Cross-Cultural Communication Skills: Studying marketing abroad enhances students' cross-cultural communication skills and cultural competence. They learn to navigate cultural nuances, adapt marketing messages for different audiences, and appreciate the role of cultural diversity in shaping consumer behavior.
5. Practical Experience and Case Studies: The curriculum includes practical components such as industry projects, internships, and case studies focused on international marketing challenges. Students apply theoretical knowledge to real-world scenarios, gaining hands-on experience in solving complex marketing problems in global contexts.
6. Language Proficiency: Depending on the study abroad destination, students may have the opportunity to improve their language skills, which is valuable for building international business relationships and navigating global markets.
Location
Lancaster
Score
IELTS: 6.5
Tuition Fee
£ 22650
Undergraduate Entry Requirements
Academic Qualifications: Applicants are required to have achieved a minimum 75% or above in their high school or equivalent qualification.
English Language Proficiency:
- IELTS: The minimum IELTS score required is 6.5 or higher, with no individual component score below 6.
- TOEFL: The minimum TOEFL score is 87 or higher, with minimum 17 in each individual section.
- PTE: The minimum PTE score required is around 58 or higher, with no component score below 42.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
Lancaster University, located in the United Kingdom, recognizes the importance of providing financial assistance to international students. The university offers a range of scholarships and funding opportunities to support talented and deserving international students.
Global Scholarships: Lancaster University offers a generous Global Scholarship program specifically for international students. These scholarships are awarded based on academic merit and can significantly contribute towards tuition fees. The Global Scholarships are available for both undergraduate and postgraduate students.
Regional Scholarships: Lancaster University also offers scholarships targeted at specific regions around the world. These scholarships aim to attract and support high-achieving students from specific countries or regions. The eligibility criteria and application process may vary for each regional scholarship.
Subject-specific Scholarships: In addition to general scholarships, Lancaster University provides subject-specific scholarships for international students. These scholarships are awarded to students who demonstrate exceptional academic performance and have a strong interest in a particular field of study.
Research Scholarships: For international students interested in pursuing research degrees, Lancaster University offers research scholarships. These scholarships provide financial support for students undertaking research projects or doctoral studies.
External Scholarships: Lancaster University encourages international students to explore external scholarship opportunities as well. The university provides guidance and support in identifying and applying for external scholarships offered by government bodies, organizations, and funding agencies.
The BSc (Hons) Marketing (Study Abroad) program at Lancaster University prepares students for dynamic and rewarding careers in the global marketing landscape. Graduates of this program possess a unique combination of marketing expertise and cross-cultural competence, making them highly sought-after by multinational corporations, international marketing agencies, and organizations with a global footprint.
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International Marketing Manager: Graduates can pursue roles as international marketing managers, responsible for developing and implementing global marketing strategies. They work to expand market presence, launch products internationally, and adapt marketing campaigns to diverse cultural contexts.
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Global Brand Manager: Careers as global brand managers involve overseeing brand development and positioning across multiple countries. Graduates leverage their understanding of international consumer behavior to strengthen brand equity on a global scale.
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Digital Marketing Specialist: With expertise in global digital marketing strategies, graduates can excel in roles focused on leveraging digital platforms for international marketing campaigns. They navigate cross-border SEO, social media marketing, and e-commerce strategies.
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Market Research Analyst: Graduates can pursue careers as market research analysts, conducting studies to assess consumer preferences, market trends, and competitive landscapes across different countries. They provide valuable insights to support strategic decision-making.
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International Business Development Manager: This role involves identifying new business opportunities in international markets and building partnerships with global clients and stakeholders. Graduates leverage their international experience to drive business growth globally.
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Cross-Cultural Consultant: Graduates may work as cross-cultural consultants, advising organizations on effective communication strategies and cultural nuances in international markets. They facilitate smooth interactions between businesses and diverse consumer bases.
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Export/Import Coordinator: Graduates can explore opportunities in export/import coordination, managing logistics and regulatory requirements for international trade. They ensure compliance with global trade laws and optimize supply chain efficiency.
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Advertising and Public Relations Executive: Careers in international advertising and public relations involve crafting culturally sensitive messaging and managing campaigns that resonate with global audiences.
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Entrepreneurial Ventures: Equipped with a global mindset and marketing acumen, graduates may choose to start their own international ventures, leveraging their understanding of global markets and consumer behavior.
