MSc Accounting and Financial Management
Lancaster University, located in the UK, offers an esteemed MSc Accounting and Financia...
BSc (Hons) Marketing
Lancaster
INTAKE: October
Program Overview
The BSc (Hons) Marketing program at Lancaster University offers students a comprehensive understanding of marketing principles and strategies in today's dynamic business environment. This program combines theoretical knowledge with practical applications, preparing students for successful careers in marketing, advertising, brand management, and market research. Students gain valuable insights into consumer behavior, digital marketing, and strategic marketing planning, equipping them with the skills needed to thrive in diverse marketing roles across industries.
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Comprehensive Marketing Foundation: The curriculum provides a strong foundation in marketing principles, including market research, consumer behavior, branding, digital marketing, and marketing strategy. Students learn to analyze market trends, identify consumer needs, and develop effective marketing campaigns.
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Practical Skills Development: The program emphasizes practical skills development through real-world projects, case studies, and simulations. Students have opportunities to work on marketing campaigns, conduct market research, and develop strategic marketing plans, gaining hands-on experience that enhances their employability.
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Digital Marketing Expertise: With the increasing importance of digital platforms in marketing, students learn essential digital marketing skills, including social media marketing, search engine optimization (SEO), content marketing, and data analytics. This prepares them to leverage digital technologies for effective marketing initiatives.
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Industry Engagement: Lancaster University fosters strong links with industry partners, offering students opportunities for internships, placements, and guest lectures by marketing professionals. This exposure helps students understand industry trends, build professional networks, and gain practical insights into marketing practices.
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Global Perspective: The program incorporates a global perspective, exploring international marketing strategies, cross-cultural consumer behavior, and global market trends. Students develop an understanding of how marketing practices vary across cultures and regions, preparing them for careers in multinational companies or global marketing roles.
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Professional Development: Beyond academic knowledge, the program emphasizes professional development, equipping students with essential skills such as communication, teamwork, critical thinking, and problem-solving. Students are encouraged to participate in extracurricular activities, join student societies, and attend career workshops to enhance their personal and professional growth.
Location
Lancaster
Score
IELTS: 6.5
Tuition Fee
£ 22650
Undergraduate Entry Requirements
Academic Qualifications: Applicants are required to have achieved a minimum 75% or above in their high school or equivalent qualification.
English Language Proficiency:
- IELTS: The minimum IELTS score required is 6.5 or higher, with no individual component score below 6.
- TOEFL: The minimum TOEFL score is 87 or higher, with minimum 17 in each individual section.
- PTE: The minimum PTE score required is around 58 or higher, with no component score below 42.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
Lancaster University, located in the United Kingdom, recognizes the importance of providing financial assistance to international students. The university offers a range of scholarships and funding opportunities to support talented and deserving international students.
Global Scholarships: Lancaster University offers a generous Global Scholarship program specifically for international students. These scholarships are awarded based on academic merit and can significantly contribute towards tuition fees. The Global Scholarships are available for both undergraduate and postgraduate students.
Regional Scholarships: Lancaster University also offers scholarships targeted at specific regions around the world. These scholarships aim to attract and support high-achieving students from specific countries or regions. The eligibility criteria and application process may vary for each regional scholarship.
Subject-specific Scholarships: In addition to general scholarships, Lancaster University provides subject-specific scholarships for international students. These scholarships are awarded to students who demonstrate exceptional academic performance and have a strong interest in a particular field of study.
Research Scholarships: For international students interested in pursuing research degrees, Lancaster University offers research scholarships. These scholarships provide financial support for students undertaking research projects or doctoral studies.
External Scholarships: Lancaster University encourages international students to explore external scholarship opportunities as well. The university provides guidance and support in identifying and applying for external scholarships offered by government bodies, organizations, and funding agencies.
Graduating with a BSc (Hons) in Marketing from Lancaster University opens up a plethora of exciting career opportunities across various industries. Equipped with a solid foundation in marketing principles, strategic thinking, and practical skills, graduates are well-prepared to thrive in dynamic and competitive business environments. Here are some of the promising career prospects for BSc (Hons) Marketing graduates:
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Marketing Executive/Coordinator: Graduates can start their careers as marketing executives or coordinators, where they assist in the development and implementation of marketing campaigns, conduct market research, analyze consumer behavior, and manage social media and digital marketing initiatives.
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Brand Manager: Brand management roles involve overseeing the development, positioning, and promotion of brands. Marketing graduates play a crucial role in building brand awareness, developing brand strategies, and ensuring brand consistency across various channels.
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Digital Marketing Specialist: In today's digital age, organizations rely heavily on digital marketing strategies to reach their target audience. Marketing graduates with expertise in digital marketing can pursue roles such as social media manager, SEO specialist, content marketer, or digital marketing strategist.
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Market Research Analyst: Market research analysts collect and analyze data to evaluate market trends, consumer preferences, and competitor activities. They help organizations make informed decisions by providing valuable insights into market dynamics and consumer behavior.
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Advertising Account Executive: Advertising agencies recruit marketing graduates for roles as account executives, where they liaise between clients and agency teams to develop and execute advertising campaigns. They coordinate various elements of campaigns, ensuring they meet client objectives and budgets.
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Sales Manager: Marketing graduates with strong communication and negotiation skills can pursue careers in sales management. They oversee sales teams, set sales targets, develop sales strategies, and build relationships with clients to drive revenue growth.
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Product Manager: Product managers are responsible for the development, launch, and management of products or services. Marketing graduates possess the skills to conduct market research, identify market opportunities, and develop marketing plans to support product launches and enhancements.
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Market Analyst: Market analysts monitor industry trends, competitor activities, and market conditions to provide insights and recommendations to senior management. They help organizations identify growth opportunities, assess market risks, and make strategic decisions.
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Public Relations Specialist: Marketing graduates can pursue roles in public relations, where they manage communication between organizations and their stakeholders. They develop PR campaigns, handle media inquiries, and maintain the organization's public image and reputation.
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Entrepreneurship: Some graduates may choose to leverage their marketing knowledge and skills to start their own businesses or pursue entrepreneurial ventures. They can launch startups, consultancy firms, or e-commerce platforms, applying innovative marketing strategies to achieve business success.
