MRes Business and Management
The MRes in Business and Management program at the University of Stirling is designed t...
MSc Marketing and Brand Management
Stirling - UK
INTAKE: September
Program Overview
The MSc Marketing and Brand Management program at the University of Stirling is designed to develop students' skills and knowledge in the areas of marketing strategy, brand development, and consumer behavior. This program provides a comprehensive understanding of marketing principles, strategic brand management, and the role of branding in driving business success. Students gain practical experience through real-world projects and develop the necessary skills to excel in the dynamic field of marketing and brand management.
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Marketing Foundations: The curriculum covers the fundamentals of marketing, including market research, consumer behavior, and marketing communications. Students gain insights into how marketing strategies can be designed to meet customer needs and create value for businesses.
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Brand Management: The program focuses on the strategic management of brands. Students learn about brand positioning, brand identity, brand equity, and brand communication. They understand how to develop and implement effective brand strategies that differentiate companies from their competitors.
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Marketing Strategy: The program explores the development and implementation of marketing strategies. Students analyze market trends, assess competitive landscapes, and identify target markets. They learn how to develop marketing plans that align with business objectives and drive sustainable growth.
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Digital Marketing: The curriculum covers the role of digital platforms in marketing and brand management. Students learn about digital marketing strategies, social media marketing, online advertising, and content marketing. They gain hands-on experience in using digital tools and platforms to enhance brand visibility and engage with consumers.
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Consumer Insights: The program emphasizes understanding consumer behavior and preferences. Students learn how to conduct market research, analyze consumer data, and gain insights into consumer decision-making processes. They develop skills in applying consumer insights to shape effective marketing strategies.
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Brand Communication: The curriculum explores the various channels and methods of brand communication. Students learn about advertising, public relations, brand storytelling, and integrated marketing communications. They understand how to create and manage brand communication campaigns to build brand awareness and enhance brand reputation.
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Applied Projects and Case Studies: Students have the opportunity to work on real-world projects and case studies, applying their knowledge and skills to solve marketing and brand management challenges. They develop practical skills in developing marketing campaigns, conducting brand audits, and evaluating brand performance.
Location
Stirling - UK
Score
IELTS 6.5
Tuition Fee
£ 19645
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 50 to 65% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 78, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 60 with no individual score below 51
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Stirling offers a range of scholarships to support students in their academic journey.
- Postgraduate Scholarships: The University of Stirling also offers scholarships for postgraduate students pursuing taught or research-based master's degrees. These scholarships are available for both domestic and international students and cover various subject areas. Examples of postgraduate scholarships include the Stirling Masters Scholarships and the Commonwealth Shared Scholarships.
- International Scholarships: The university provides scholarships specifically for international students, recognizing their contributions to the diverse academic community. These scholarships may cover partial or full tuition fees and are awarded based on academic merit and other eligibility criteria. Examples of international scholarships at the University of Stirling include the International Undergraduate Scholarship and the International Postgraduate Award.
- Research Scholarships: For students interested in pursuing research degrees such as Ph.D., the University of Stirling offers research scholarships. These scholarships provide financial support to cover tuition fees and living expenses while students conduct their research. Research scholarships may be discipline-specific or open to students across various research areas.
Graduates of the MSc Marketing and Brand Management program have a wide range of career opportunities in marketing, branding, and related fields.
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Brand Manager: Graduates can work as brand managers, responsible for developing and managing brand strategies, overseeing brand communications, and maintaining brand consistency.
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Marketing Manager: Graduates can pursue roles as marketing managers, leading marketing campaigns, conducting market research, and developing marketing strategies to achieve business objectives.
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Digital Marketing Specialist: Graduates can work as digital marketing specialists, focusing on digital marketing strategies, social media management, online advertising, and content creation to enhance brand presence and engagement.
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Market Research Analyst: Graduates can pursue careers as market research analysts, conducting consumer research, analyzing market trends, and providing insights to support marketing and brand decision-making.
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Advertising Account Executive: Graduates can work in advertising agencies, managing client accounts, developing advertising campaigns, and collaborating with creative teams to execute marketing initiatives.
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Brand Consultant: Graduates can work as brand consultants, advising organizations on brand strategy, brand positioning, and brand management practices to strengthen brand equity and drive business growth.
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Marketing Communications Manager: Graduates can pursue roles as marketing communications managers, overseeing the development and implementation of integrated marketing communication strategies to promote brands and products.
