MRes Business and Management
The MRes in Business and Management program at the University of Stirling is designed t...
MSc Marketing Analytics
Stirling - UK
INTAKE: Jan & Sept
Program Overview
The MSc Marketing Analytics program at the University of Stirling is designed to equip students with advanced skills and knowledge in the field of marketing analytics. This program focuses on the application of data analysis techniques and marketing strategies to drive effective decision-making and marketing campaign optimization. Through a combination of theoretical concepts and practical applications, students gain a deep understanding of how data analytics can be used to enhance marketing performance.
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Marketing Fundamentals: The curriculum covers core marketing principles and strategies, providing students with a solid foundation in areas such as consumer behavior, market research, branding, and marketing management. Students gain insights into the role of marketing in driving business growth and customer satisfaction.
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Data Analytics Techniques: The program emphasizes the use of data analytics tools and techniques for marketing decision-making. Students learn how to collect, analyze, and interpret data from various sources, including customer behavior, market trends, and digital platforms. They gain proficiency in statistical analysis, data visualization, and predictive modeling.
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Digital Marketing: The program explores the impact of digital technologies on marketing practices. Students learn about digital marketing channels, social media marketing, search engine optimization, and online advertising. They understand how to leverage digital platforms to reach target audiences and optimize marketing campaigns.
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Marketing Strategy and Planning: The curriculum focuses on strategic marketing planning and execution. Students learn how to develop marketing strategies aligned with business objectives, conduct market research to identify opportunities and challenges, and create marketing plans that address target audience needs.
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Marketing Analytics Tools: Students have the opportunity to work with industry-standard marketing analytics tools and software, gaining practical experience in data analysis, customer segmentation, campaign evaluation, and marketing performance measurement. They develop skills in using tools such as Google Analytics, SPSS, R, and Tableau.
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Applied Projects and Case Studies: The program incorporates real-world case studies and applied projects, allowing students to apply their knowledge and skills to solve marketing problems. They work on industry projects, develop marketing campaigns, and analyze marketing data sets to gain hands-on experience.
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Ethical and Legal Considerations: The curriculum highlights the ethical and legal aspects of marketing analytics. Students explore topics such as data privacy, consumer protection, and ethical implications of data collection and usage in marketing activities.
Location
Stirling - UK
Score
IELTS 6.5
Tuition Fee
£ 19645
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 50 to 65% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 78, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 60 with no individual score below 51
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Stirling offers a range of scholarships to support students in their academic journey.
- Postgraduate Scholarships: The University of Stirling also offers scholarships for postgraduate students pursuing taught or research-based master's degrees. These scholarships are available for both domestic and international students and cover various subject areas. Examples of postgraduate scholarships include the Stirling Masters Scholarships and the Commonwealth Shared Scholarships.
- International Scholarships: The university provides scholarships specifically for international students, recognizing their contributions to the diverse academic community. These scholarships may cover partial or full tuition fees and are awarded based on academic merit and other eligibility criteria. Examples of international scholarships at the University of Stirling include the International Undergraduate Scholarship and the International Postgraduate Award.
- Research Scholarships: For students interested in pursuing research degrees such as Ph.D., the University of Stirling offers research scholarships. These scholarships provide financial support to cover tuition fees and living expenses while students conduct their research. Research scholarships may be discipline-specific or open to students across various research areas.
Graduates of the MSc Marketing Analytics program have excellent career prospects in various industries where data-driven marketing strategies are in high demand.
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Marketing Analyst: Graduates can work as marketing analysts, responsible for collecting and analyzing marketing data, identifying market trends, and providing insights to support marketing decision-making.
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Data Analyst: Graduates can pursue roles as data analysts, specializing in marketing analytics. They analyze large datasets, extract meaningful insights, and create reports and visualizations to support marketing strategies.
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Digital Marketing Manager: Graduates can work as digital marketing managers, overseeing digital marketing campaigns, optimizing online advertising, and leveraging data analytics to improve digital marketing performance.
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Market Research Analyst: Graduates can pursue careers as market research analysts, conducting market research studies, gathering consumer insights, and providing recommendations for product development and marketing strategies.
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Marketing Consultant: Graduates can work as marketing consultants, advising organizations on marketing strategies, market segmentation, customer targeting, and campaign optimization based on data analytics.
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Marketing Insights Manager: Graduates can work as marketing insights managers, responsible for analyzing marketing data, identifying trends, and providing strategic recommendations to enhance marketing effectiveness.
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Business Intelligence Analyst: Graduates can pursue roles as business intelligence analysts, analyzing data across various business functions to drive informed marketing decisions and support overall business growth.
