BSc (Econ)(Hons) Economics, Finance and Management
Spanning three years, with options to extend to four or five years to include a year ab...
MSc Digital Marketing
QMUL-Mile End London
INTAKE: September
Program Overview
The MSc Digital Marketing at QMUL focuses on developing a deep understanding of digital marketing strategies, tools, and technologies. Students learn to analyze data-driven customer insights and apply them to create effective digital campaigns. The program is structured to accommodate graduates from various disciplines, ensuring a diverse learning environment.
Curriculum: The curriculum encompasses a blend of core and elective modules. Core modules include "Introduction to Marketing Theory and Concepts," "Digital Marketing," "AI for Business," and "Business Digital Analytics." These courses provide foundational knowledge and practical skills in digital marketing and analytics. Students also have the option to choose electives such as "Social Marketing for Social Justice," "Brand Storytelling in the Digital Age," and "Sustainability Marketing, Ethics and CSR," allowing them to tailor their studies to specific interests. The program culminates in a dissertation or a business game, enabling students to apply their learning in real-world scenarios.
Research Focus: QMUL's School of Business and Management is recognized for its research excellence, ranking 22nd for overall research quality among UK business schools. Faculty members are actively engaged in cutting-edge research in digital marketing, ensuring that the program content is informed by the latest industry trends and academic insights.
Industry Engagement: The program emphasizes practical application through industry engagement. Students benefit from guest lectures by industry professionals, workshops, and opportunities to work on real-world projects. These experiences bridge the gap between theoretical knowledge and practical application, preparing graduates for the challenges of the digital marketing industry.
Global Perspective: Situated in London, a global business hub, QMUL offers students exposure to diverse markets and international business practices. The program attracts a multicultural student body, fostering cross-cultural collaboration and understanding. Modules addressing global digital marketing strategies further enhance students' ability to operate in international contexts.
Location
QMUL-Mile End London
Score
IELTS: 6.5
Tuition Fee
£ 28950
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 92, with at least with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 21 in Writing.
- PTE Academic: A minimum overall score of 71 with 65 in Writing, and 59 in Reading, Listening and Speaking..
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Queen Mary University of London offers a range of scholarships and bursaries to its students.
Queen Mary Principal's Scholars Program: A scholarship program for undergraduate students who have an offer of admission from Queen Mary University of London and have achieved exceptional academic grades. The scholarship covers full tuition fees for three years of study, as well as a £2,000 annual stipend for living expenses.
Queen Mary International Excellence Scholarships: A scholarship program for international undergraduate and postgraduate students who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full tuition fees for one year of study.
Queen Mary Law Scholarships: A scholarship program for undergraduate and postgraduate law students who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full or partial tuition fees, depending on the level of academic achievement.
Queen Mary Engineering and Materials Science Scholarships: A scholarship program for undergraduate and postgraduate students studying engineering or materials science who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full or partial tuition fees, depending on the level of academic achievement.
The MSc Digital Marketing program at Queen Mary University of London equips students with the knowledge and skills necessary to excel in the rapidly evolving field of digital marketing. Graduates of this program have excellent career prospects and can explore a wide range of exciting opportunities in the digital marketing industry.
Digital Marketing Manager: Graduates can pursue careers as digital marketing managers, responsible for developing and implementing comprehensive digital marketing strategies. They will oversee various digital channels such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and content marketing. Digital marketing managers work closely with teams to drive website traffic, generate leads, increase brand awareness, and optimize conversion rates.
Social Media Manager: Graduates can work as social media managers, specializing in managing and executing social media strategies for organizations. They will create engaging content, interact with followers, monitor social media trends, and analyze performance metrics. Social media managers play a crucial role in building brand loyalty, enhancing customer engagement, and increasing social media presence across platforms like Facebook, Instagram, Twitter, and LinkedIn.
Search Engine Optimization (SEO) Specialist: With their expertise in SEO techniques and strategies, graduates can pursue careers as SEO specialists. They will optimize website content, conduct keyword research, analyze website performance, and implement SEO best practices to improve organic search rankings. SEO specialists play a vital role in driving targeted traffic to websites and enhancing the visibility of brands in search engine results.
Digital Analyst: Graduates can work as digital analysts, utilizing their analytical skills to track, measure, and interpret digital marketing data. They will analyze website analytics, monitor campaign performance, and provide insights and recommendations for optimizing digital marketing efforts. Digital analysts help organizations make data-driven decisions, identify trends, and assess the effectiveness of marketing campaigns.
Content Marketing Manager: Graduates can pursue careers as content marketing managers, responsible for developing and executing content strategies to attract and engage target audiences. They will create high-quality, relevant content across various digital channels, such as blogs, videos, infographics, and social media. Content marketing managers play a critical role in establishing thought leadership, enhancing brand credibility, and driving customer engagement.
E-commerce Specialist: Graduates can work as e-commerce specialists, focusing on optimizing online sales channels and driving revenue growth. They will be responsible for managing and optimizing e-commerce websites, implementing online advertising campaigns, and improving the overall online shopping experience. E-commerce specialists understand consumer behavior in the digital space and employ tactics to increase conversions and sales.
Digital Marketing Consultant: Graduates can become digital marketing consultants, providing strategic guidance and expertise to organizations seeking to enhance their online presence. They will offer tailored recommendations on digital marketing strategies, branding, customer acquisition, and campaign optimization. Digital marketing consultants often work with diverse clients, including small businesses, startups, and larger corporations.
Mobile Marketing Specialist: With the proliferation of mobile devices, graduates can specialize in mobile marketing and target consumers through mobile apps, mobile advertising, and mobile-optimized websites. They will develop strategies to engage mobile users, drive app downloads, and optimize user experiences across mobile platforms.
Email Marketing Specialist: Graduates can pursue careers as email marketing specialists, focusing on creating and executing effective email marketing campaigns. They will design engaging email content, segment target audiences, analyze campaign performance, and optimize email deliverability and open rates. Email marketing specialists play a crucial role in nurturing customer relationships, driving conversions, and maintaining brand loyalty.
Entrepreneurship and Startups: Some graduates may choose to start their own digital marketing agencies or venture into entrepreneurship. With their in-depth knowledge of digital marketing strategies, consumer behavior, and emerging trends, they can provide digital marketing services to clients and build their own successful businesses.
