MRes Business and Management
The MRes in Business and Management program at the University of Stirling is designed t...
MSc Marketing
Stirling - UK
INTAKE: September
Program Overview
The MSc Marketing program at the University of Stirling offers students a comprehensive understanding of marketing principles, strategies, and practices. It is designed to equip students with the knowledge and skills necessary to excel in the dynamic field of marketing. The program covers a wide range of topics, including consumer behavior, branding, digital marketing, market research, and strategic marketing.
-
Marketing Fundamentals: The curriculum provides a solid foundation in marketing principles and theories. Students gain a deep understanding of consumer behavior, market segmentation, targeting, and positioning strategies.
-
Branding and Communication: The program focuses on the importance of brand management and effective communication in marketing. Students learn how to develop and implement brand strategies, create compelling marketing campaigns, and leverage various communication channels to engage target audiences.
-
Digital Marketing: The curriculum explores the growing significance of digital marketing in today's business environment. Students learn about online marketing strategies, social media marketing, search engine optimization (SEO), and digital analytics. They also gain practical skills in using digital marketing tools and platforms.
-
Market Research and Analytics: The program covers the principles and techniques of market research and data analysis. Students learn how to collect and analyze consumer insights, conduct market research studies, and make data-driven marketing decisions.
-
Strategic Marketing: The curriculum emphasizes strategic thinking and planning in marketing. Students learn how to develop marketing strategies that align with organizational goals, assess market opportunities, and create competitive advantage.
-
International Marketing: The program explores the challenges and opportunities of marketing in a global context. Students gain insights into international market entry strategies, cross-cultural marketing, and the impact of globalization on marketing practices.
-
Ethical and Sustainable Marketing: The curriculum addresses the ethical considerations and sustainability issues in marketing. Students learn about responsible marketing practices, corporate social responsibility, and the importance of ethical decision-making in marketing campaigns.
-
Professional Development: The program offers professional development opportunities to enhance students' practical skills and industry knowledge. Guest lectures, workshops, and networking events provide students with insights from industry professionals and the chance to build valuable connections.
Location
Stirling - UK
Score
IELTS 6.5
Tuition Fee
£ 19645
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 50 to 65% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 78, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 60 with no individual score below 51
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Stirling offers a range of scholarships to support students in their academic journey.
- Postgraduate Scholarships: The University of Stirling also offers scholarships for postgraduate students pursuing taught or research-based master's degrees. These scholarships are available for both domestic and international students and cover various subject areas. Examples of postgraduate scholarships include the Stirling Masters Scholarships and the Commonwealth Shared Scholarships.
- International Scholarships: The university provides scholarships specifically for international students, recognizing their contributions to the diverse academic community. These scholarships may cover partial or full tuition fees and are awarded based on academic merit and other eligibility criteria. Examples of international scholarships at the University of Stirling include the International Undergraduate Scholarship and the International Postgraduate Award.
- Research Scholarships: For students interested in pursuing research degrees such as Ph.D., the University of Stirling offers research scholarships. These scholarships provide financial support to cover tuition fees and living expenses while students conduct their research. Research scholarships may be discipline-specific or open to students across various research areas.
The MSc Marketing program prepares students for a range of exciting career opportunities in the field of marketing.
-
Marketing Manager: Graduates can pursue careers as marketing managers, overseeing the development and implementation of marketing strategies and campaigns for organizations across various industries.
-
Brand Manager: Graduates can work as brand managers, responsible for managing and enhancing the reputation and visibility of brands. They develop brand strategies, coordinate marketing activities, and ensure brand consistency.
-
Digital Marketing Specialist: Graduates can specialize in digital marketing roles, focusing on online marketing strategies, social media management, content creation, and digital analytics.
-
Market Research Analyst: Graduates can work as market research analysts, conducting research studies, analyzing consumer insights, and providing data-driven recommendations to inform marketing strategies and decision-making.
-
Advertising Account Executive: Graduates can pursue careers in advertising agencies, working as account executives, managing client relationships, and coordinating the execution of advertising campaigns.
-
Sales and Business Development Manager: Graduates can explore roles in sales and business development, responsible for identifying new market opportunities, building relationships with clients, and driving sales growth.
-
Marketing Consultant: Graduates can work as marketing consultants, offering their expertise and strategic advice to organizations seeking to improve their marketing efforts and achieve business objectives.
-
Product Manager: Graduates can pursue careers as product managers, overseeing the development, launch, and management of new products or services, and developing marketing strategies to drive product success.
