BSc Marketing

Bangor

 

INTAKE: September

Program Overview

Bangor University, located in Wales, United Kingdom, offers a dynamic and comprehensive BSc program in Marketing. This program is designed to provide students with a deep understanding of marketing principles, strategies, and practices in today's global business environment. Through a blend of theoretical knowledge and practical experience, students develop the skills necessary to excel in various marketing roles across industries.

Curriculum: The curriculum of the BSc Marketing program at Bangor University is carefully crafted to cover a wide range of topics essential for success in the field of marketing. Core modules include consumer behavior, market research, branding, digital marketing, and strategic marketing management. Additionally, students have the flexibility to choose elective modules according to their interests, such as international marketing, social media marketing, and advertising.

Research Focus: Bangor University places a strong emphasis on research within the field of marketing. Faculty members are actively involved in conducting research on diverse topics such as consumer psychology, market trends, and marketing analytics. Students have the opportunity to engage in research projects, working alongside experienced academics to explore emerging issues and contribute to the advancement of marketing knowledge.

Industry Engagement: The BSc Marketing program at Bangor University is designed to foster strong connections with industry partners and relevant organizations. Through guest lectures, workshops, and industry placements, students gain practical insights into real-world marketing practices and trends. The university's close ties with businesses and marketing agencies provide students with valuable networking opportunities and enhance their employability upon graduation.

Global Perspective: Bangor University offers a global perspective within its BSc Marketing program by incorporating international case studies, cross-cultural marketing challenges, and opportunities for international study exchanges. Students are exposed to diverse marketing environments and gain an understanding of how cultural, economic, and technological factors influence consumer behavior and market dynamics worldwide. This global outlook prepares students to navigate the complexities of international marketing and pursue careers in a globalized business landscape.

Pollster Education

Location

Bangor

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 16000

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.

English Language Proficiency:

  • IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.

Bangor University offers a range of scholarships and financial support options to both domestic and international students. These scholarships aim to recognize and reward academic excellence, as well as support students from diverse backgrounds. 

Vice-Chancellor Scholarships: These scholarships are awarded to exceptional students who have demonstrated outstanding academic achievements. They are available for undergraduate and postgraduate students across various disciplines.

Country-specific Scholarships: Bangor University offers scholarships specifically for students from certain countries or regions. These scholarships may have different eligibility criteria and application processes. Examples include the India Scholarships, Nigeria Scholarships, and Vietnam Scholarships.

Bangor International Scholarships: These scholarships are available for international students pursuing undergraduate or postgraduate studies. They are based on academic merit and can significantly contribute towards tuition fees.

Sport Scholarships: Bangor University offers scholarships for talented athletes who excel in sports. These scholarships provide financial support, training opportunities, and access to sports facilities.

Alumni Scholarships: Bangor University offers scholarships exclusively for its alumni who wish to pursue further studies at the university. These scholarships aim to encourage ongoing education and support the university's graduates.

Graduating with a BSc in Marketing from Bangor University opens up a multitude of exciting career paths in various sectors of the business world, offering opportunities for creative thinking, strategic planning, and effective communication.

Marketing Manager: As marketing managers, graduates can lead marketing teams within corporations, agencies, or nonprofit organizations. They are responsible for developing and implementing marketing strategies to promote products or services, conducting market research, analyzing consumer behavior, and overseeing advertising campaigns to drive sales and brand awareness.

Digital Marketing Specialist: In the age of digitalization, there is a growing demand for digital marketing specialists who are proficient in leveraging online platforms and technologies to reach target audiences. Graduates can specialize in areas such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and pay-per-click (PPC) advertising, helping businesses enhance their online presence and engagement.

Market Research Analyst: Market research analysts gather and analyze data to evaluate market trends, consumer preferences, and competitor strategies. They conduct surveys, focus groups, and statistical analyses to provide insights that inform business decisions related to product development, pricing, and marketing campaigns. Graduates with strong analytical skills and a keen understanding of consumer behavior excel in this role.

Brand Manager: Brand managers are responsible for shaping and maintaining the identity and perception of a brand in the marketplace. They develop brand strategies, oversee brand messaging and visual identity, and collaborate with various departments to ensure brand consistency across all marketing channels. Graduates with a creative flair and a strategic mindset are well-suited for this role.

Advertising Account Executive: Advertising account executives work for advertising agencies, serving as liaisons between clients and the agency's creative team. They communicate client objectives, coordinate the development of advertising campaigns, and ensure that deliverables meet client expectations and deadlines. Graduates with strong communication skills and attention to detail thrive in this fast-paced and client-facing role.

Market Development Manager: Market development managers focus on identifying and expanding into new markets or segments to drive business growth. They conduct market research, assess market opportunities, and develop strategies to penetrate new territories or target demographic groups. Graduates with a strategic mindset and a proactive approach to business development excel in this role.

Public Relations Specialist: Public relations specialists are responsible for managing the reputation and public image of organizations. They develop communication strategies, handle media inquiries, and coordinate public relations campaigns to build positive relationships with stakeholders and the public. Graduates with strong writing skills, media relations expertise, and crisis management abilities are well-suited for this dynamic role.

Sales Manager: Sales managers oversee sales teams and strategies to achieve revenue targets and business objectives. They set sales targets, develop sales plans, and provide leadership and guidance to sales representatives. Graduates with a knack for negotiation, relationship-building, and sales analytics thrive in this results-driven role.


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