MRes Business and Management
The MRes in Business and Management program at the University of Stirling is designed t...
BA(Hons)Retail Marketing (Advanced Entry to 2nd Year)
Stirling
INTAKE: Jan & Sept
Program Overview
The BA (Hons) Retail Marketing program at the University of Stirling is designed to provide students with a comprehensive understanding of retail operations, consumer behavior, marketing strategies, and business management principles. With an advanced entry option to the second year, students can accelerate their learning and delve deeper into specialized areas of retail marketing.
Curriculum: The curriculum of the BA (Hons) Retail Marketing program covers a wide range of topics essential for success in the retail industry. Core modules include retail management, marketing principles, consumer psychology, branding, digital marketing, and merchandising. Students also have the opportunity to choose elective modules to tailor their studies to their interests and career goals.
Research Focus: Research is a key component of the BA (Hons) Retail Marketing program at the University of Stirling. Students learn research methodologies, data analysis techniques, and critical thinking skills to investigate consumer trends, market dynamics, and retail innovations. They have opportunities to engage in research projects, conduct surveys, and analyze industry data to inform marketing strategies and decision-making.
Industry Engagement: The University of Stirling emphasizes industry engagement within the BA (Hons) Retail Marketing program. Students benefit from guest lectures, workshops, and industry visits featuring professionals from leading retail companies, marketing agencies, and consultancy firms. They also have opportunities for internships, placements, or work-based projects to gain hands-on experience and build industry networks.
Global Perspective: The BA (Hons) Retail Marketing program incorporates a global perspective into its curriculum. Modules cover international retailing, cross-cultural consumer behavior, global marketing trends, and emerging markets. Students learn to analyze the impact of globalization on retail operations and develop strategies to compete in the global marketplace.
Location
Stirling
Score
IELTS 6
Tuition Fee
£ 16400
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 78, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 60 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
The University of Stirling offers a range of scholarships to support students in their academic journey.
Undergraduate Scholarships: The university provides several scholarships specifically for undergraduate students. These scholarships are awarded based on various criteria such as academic merit, financial need, and specific subject areas. Examples of undergraduate scholarships include the Stirling Undergraduate Merit Scholarship and the Stirling Undergraduate Support Scholarship.
International Scholarships: The university provides scholarships specifically for international students, recognizing their contributions to the diverse academic community. These scholarships may cover partial or full tuition fees and are awarded based on academic merit and other eligibility criteria. Examples of international scholarships at the University of Stirling include the International Undergraduate Scholarship and the International Postgraduate Award.
Graduating with a BA (Hons) Retail Marketing (Advanced Entry to 2nd Year) degree from the University of Stirling opens up a wide range of exciting career opportunities in the dynamic retail industry. Equipped with specialized knowledge and practical skills, graduates can pursue diverse roles in retail management, marketing, merchandising, and e-commerce.
Retail Manager: Many graduates pursue careers as retail managers, overseeing the day-to-day operations of retail stores or departments. They are responsible for managing staff, optimizing sales performance, implementing marketing strategies, and ensuring excellent customer service. Retail managers work in various retail settings, including department stores, specialty shops, and online retail platforms.
Marketing Coordinator: Graduates may work as marketing coordinators for retail companies, supporting marketing campaigns, promotions, and advertising initiatives. They assist in market research, social media management, email marketing, and content creation to attract and retain customers. Marketing coordinators play a vital role in executing marketing strategies to drive sales and enhance brand visibility.
Merchandising Analyst: Merchandising analysts analyze sales data, consumer trends, and market research to optimize product assortments and pricing strategies. They collaborate with buyers and merchandisers to forecast demand, plan inventory levels, and develop product assortments that meet customer preferences. Merchandising analysts work for retail chains, fashion brands, and e-commerce companies.
E-commerce Specialist: With the growing importance of online retail, graduates can pursue careers as e-commerce specialists. They manage online stores, optimize website functionality, and implement digital marketing strategies to drive traffic and conversions. E-commerce specialists monitor website analytics, manage online advertising campaigns, and enhance the user experience to maximize online sales.
Brand Manager: Brand managers are responsible for developing and implementing brand strategies to enhance brand equity and visibility. They oversee brand positioning, messaging, and communication across various channels to create a consistent brand image. Brand managers work closely with marketing teams to execute branding initiatives and drive brand growth.
Retail Analyst: Retail analysts analyze retail market trends, consumer behavior, and competitive landscapes to provide insights and recommendations for business strategies. They conduct market research, sales forecasting, and performance analysis to identify opportunities for growth and improvement. Retail analysts work for retail consulting firms, market research agencies, or within retail companies' strategy departments.
Visual Merchandiser: Visual merchandisers design and implement visual displays and store layouts to attract customers and enhance the shopping experience. They create eye-catching product presentations, signage, and window displays that reflect the brand's image and drive sales. Visual merchandisers work for retail stores, fashion boutiques, and department stores.
