MRes Business and Management
The MRes in Business and Management program at the University of Stirling is designed t...
BA (Hons) Marketing (Advanced Entry to 2nd Year)
Stirling
INTAKE: Jan & Sept
Program Overview
The BA (Hons) Marketing program at the University of Stirling offers students a comprehensive education in marketing theory, strategy, and practice. With an accelerated entry option to the second year, this program provides students with a fast-track route to obtaining a prestigious marketing degree. Students gain essential skills and knowledge to excel in various marketing roles across industries.
Curriculum: The curriculum of the BA (Hons) Marketing program is designed to cover key areas of marketing, including consumer behavior, market research, advertising, branding, and digital marketing. Through a mix of lectures, seminars, workshops, and practical projects, students develop critical thinking, communication, and analytical skills essential for success in the field of marketing.
Research Focus: Research is a significant component of the BA (Hons) Marketing program at the University of Stirling. Students have the opportunity to engage in research projects, conduct market analyses, and develop marketing strategies. Faculty members are actively involved in marketing research, providing students with access to the latest trends, methodologies, and insights in the field.
Industry Engagement: The University of Stirling emphasizes industry engagement within its BA (Hons) Marketing program. Students benefit from guest lectures, industry visits, and networking events that connect them with marketing professionals, practitioners, and experts. They also undertake internships and placements, gaining practical experience and insights into real-world marketing practices.
Global Perspective: The BA (Hons) Marketing program at the University of Stirling incorporates a global perspective into its curriculum. Modules cover topics such as international marketing, cross-cultural consumer behavior, and global market trends. Students also have opportunities for international study exchanges and collaborations, broadening their understanding of diverse cultural and economic contexts in the global marketplace.
Location
Stirling
Score
IELTS 6
Tuition Fee
£ 16400
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 78, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 60 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
The University of Stirling offers a range of scholarships to support students in their academic journey.
Undergraduate Scholarships: The university provides several scholarships specifically for undergraduate students. These scholarships are awarded based on various criteria such as academic merit, financial need, and specific subject areas. Examples of undergraduate scholarships include the Stirling Undergraduate Merit Scholarship and the Stirling Undergraduate Support Scholarship.
International Scholarships: The university provides scholarships specifically for international students, recognizing their contributions to the diverse academic community. These scholarships may cover partial or full tuition fees and are awarded based on academic merit and other eligibility criteria. Examples of international scholarships at the University of Stirling include the International Undergraduate Scholarship and the International Postgraduate Award.
Graduating with a BA (Hons) Marketing (Advanced Entry to 2nd Year) degree from the University of Stirling opens up diverse and rewarding career opportunities in the field of marketing and related industries. Equipped with a solid foundation in marketing principles, strategies, and practices, graduates are well-prepared to pursue various roles across sectors.
Marketing Manager: Marketing managers are responsible for developing and implementing marketing strategies to promote products or services, attract customers, and increase sales. They conduct market research, analyze consumer behavior, and oversee advertising and promotional campaigns. Graduates may work for corporations, advertising agencies, or marketing firms.
Market Research Analyst: Market research analysts gather and analyze data on consumer preferences, market trends, and competitive landscapes to help organizations make informed business decisions. They design surveys, conduct interviews, and interpret data to provide insights into market opportunities and customer needs. Graduates may work for market research firms, consulting companies, or corporate marketing departments.
Digital Marketing Specialist: Digital marketing specialists focus on leveraging digital channels such as social media, email, and websites to reach and engage target audiences. They develop digital marketing campaigns, optimize online content, and analyze digital metrics to measure campaign performance. Graduates may work for digital marketing agencies, e-commerce companies, or in-house marketing teams.
Brand Manager: Brand managers oversee the development and management of brand identities and marketing strategies for products or services. They conduct market research, develop brand positioning, and collaborate with creative teams to create brand assets and campaigns. Graduates may work for consumer goods companies, advertising agencies, or branding consultancies.
Advertising Account Executive: Advertising account executives act as liaisons between advertising agencies and clients, managing client relationships and overseeing the execution of advertising campaigns. They develop campaign proposals, coordinate with creative teams, and monitor campaign performance. Graduates may work for advertising agencies, media companies, or marketing departments of organizations.
Public Relations Specialist: Public relations specialists manage the public image and reputation of organizations by developing and implementing communication strategies to build positive relationships with stakeholders and the media. They write press releases, organize events, and handle crisis communications. Graduates may work for public relations firms, government agencies, or corporate communications departments.
Social Media Manager: Social media managers are responsible for developing and implementing social media strategies to increase brand awareness, engagement, and loyalty. They create and curate content, monitor social media channels, and analyze performance metrics. Graduates may work for companies, agencies, or as freelancers specializing in social media marketing.
