MRes Business and Management
The MRes in Business and Management program at the University of Stirling is designed t...
BA(Hons)Retail Marketing
Stirling
INTAKE: Jan & Sept
Program Overview
The BA (Hons) Retail Marketing program at the University of Stirling provides students with a comprehensive understanding of marketing strategies and practices specifically tailored to the retail industry. Through a combination of theoretical knowledge and practical skills, students learn to analyze consumer behavior, develop effective marketing campaigns, and manage retail operations. The program equips graduates with the expertise needed to pursue careers in retail management, merchandising, branding, and digital marketing within the dynamic retail sector.
Curriculum: The curriculum of the BA (Hons) Retail Marketing program covers a wide range of topics relevant to the retail industry, including marketing principles, consumer behavior, retail management, branding, digital marketing, e-commerce, merchandising, and retail analytics. Students engage with case studies, projects, and real-world simulations to gain practical experience and develop strategic marketing solutions for retail businesses. The program also includes opportunities for internships or placements in retail organizations to apply classroom learning in a professional setting.
Research Focus: The BA (Hons) Retail Marketing program emphasizes research skills and encourages students to undertake independent research projects exploring contemporary issues and trends in the retail industry. Faculty members are actively involved in research related to retail marketing, providing students with access to cutting-edge research insights and opportunities to contribute to ongoing research initiatives. Through research-based assignments and dissertation projects, students develop critical thinking, analytical, and research skills essential for success in the field.
Industry Engagement: The University of Stirling fosters strong connections with the retail industry, offering students opportunities for industry engagement through guest lectures, workshops, networking events, and industry partnerships. Students have the chance to interact with industry professionals, gain insights into current industry practices, and build valuable connections for future career opportunities. The program also collaborates with retail organizations to provide students with hands-on experience through internships, projects, or work placements.
Global Perspective: The BA (Hons) Retail Marketing program incorporates a global perspective, exploring the internationalization of retail markets, cross-cultural consumer behavior, and global retail trends. Students examine case studies and examples from diverse geographical regions, gaining an understanding of the global dynamics shaping the retail industry. They also have opportunities for international study experiences, exchange programs, or field trips to gain firsthand insights into retail practices in different countries and cultures.
Location
Stirling
Score
IELTS 6
Tuition Fee
£ 16400
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 78, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 60 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
The University of Stirling offers a range of scholarships to support students in their academic journey.
Undergraduate Scholarships: The university provides several scholarships specifically for undergraduate students. These scholarships are awarded based on various criteria such as academic merit, financial need, and specific subject areas. Examples of undergraduate scholarships include the Stirling Undergraduate Merit Scholarship and the Stirling Undergraduate Support Scholarship.
International Scholarships: The university provides scholarships specifically for international students, recognizing their contributions to the diverse academic community. These scholarships may cover partial or full tuition fees and are awarded based on academic merit and other eligibility criteria. Examples of international scholarships at the University of Stirling include the International Undergraduate Scholarship and the International Postgraduate Award.
Graduates of the BA (Hons) Retail Marketing program from the University of Stirling possess a diverse skill set that opens up various career opportunities within the retail industry and related sectors.
Retail Management: Graduates may pursue roles in retail management, overseeing day-to-day operations, managing staff, and ensuring the efficient functioning of retail establishments. Positions may include store manager, regional manager, or retail operations manager.
Marketing Specialist: With expertise in retail marketing strategies, graduates can work as marketing specialists within retail organizations. They may be responsible for developing and implementing marketing campaigns, analyzing consumer trends, and optimizing promotional activities to drive sales and enhance brand visibility.
Merchandising and Buying: Careers in merchandising and buying involve selecting and purchasing products to be sold in retail stores. Graduates may work as merchandisers, buyers, or category managers, responsible for product assortment planning, inventory management, and supplier negotiations.
Brand Management: Brand managers are responsible for building and maintaining strong brand identities for retail products or companies. Graduates may work in brand management roles, developing branding strategies, managing brand campaigns, and ensuring brand consistency across various channels.
Digital Marketing Specialist: With the growing importance of online retail channels, there is a demand for professionals skilled in digital marketing. Graduates may pursue roles as digital marketing specialists, focusing on social media marketing, search engine optimization (SEO), content marketing, and e-commerce strategies.
Customer Insights Analyst: Graduates may work as customer insights analysts, using data analytics and market research techniques to understand consumer behavior, preferences, and trends. They may analyze sales data, conduct surveys, and interpret consumer insights to inform marketing strategies and decision-making.
Retail Consultancy: Some graduates may choose to work in retail consultancy firms, providing strategic advice and solutions to retail clients. They may help businesses optimize their operations, improve customer experience, and drive business growth through tailored consultancy services.
Entrepreneurship: Graduates with entrepreneurial ambitions may start their own retail ventures, such as boutique stores, online retail platforms, or niche market businesses. They can apply their knowledge of retail marketing principles to create unique business concepts and successfully launch and manage their enterprises.
Supply Chain Management: Careers in supply chain management involve managing the flow of goods and services from suppliers to consumers. Graduates may work in supply chain roles within retail organizations, coordinating logistics, inventory management, and distribution to ensure efficient supply chain operations.
Product Development: Graduates may work in product development roles, collaborating with cross-functional teams to conceptualize, design, and launch new retail products or services. They may contribute to product innovation, market research, and product lifecycle management processes.
