MSc Accounting and Financial Management
Lancaster University, located in the UK, offers an esteemed MSc Accounting and Financia...
BA (Hons) English Language in the Media (Placement Year)
Lancaster
INTAKE: October
Program Overview
The BA (Hons) English Language in the Media (Placement Year) program at Lancaster University offers students a comprehensive exploration of the role of language in various forms of media communication, coupled with a valuable placement year experience in a professional media setting. This interdisciplinary program delves into the intricacies of language use in media contexts, including journalism, digital media, advertising, and public relations. Students analyze media discourse, examine language representation in media content, and explore the impact of digital media on language evolution. The placement year component provides students with the opportunity to apply their knowledge and skills in a real-world media environment, gaining practical experience and industry insights that enhance their employability upon graduation.
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Media Discourse Analysis: Students learn to critically analyze language use in media discourse, examining how linguistic choices shape media messages, ideologies, and narratives. They explore the linguistic strategies employed in news reports, advertisements, social media content, and other media genres.
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Language Representation in Media: The program investigates how language is used to construct and portray identities, social issues, and cultural phenomena in media representations. Students analyze the representation of gender, race, ethnicity, and other identity markers in media content, exploring the implications of language choices.
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Digital Media and Language Evolution: Students explore the impact of digital media on language evolution, including the emergence of new linguistic phenomena such as internet slang, memes, and emoji. They examine how digital platforms influence language use, communication norms, and online discourse.
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Media Literacy and Critical Analysis: The program emphasizes media literacy and critical analysis skills, enabling students to evaluate media messages, detect bias, and discern language strategies employed in different media contexts. Students develop a deeper understanding of media influence and the power of language in shaping public discourse.
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Placement Year Experience: The placement year component offers students the opportunity to gain hands-on experience in a professional media environment, such as newspapers, broadcasting networks, digital media agencies, or PR firms. Students apply their academic knowledge and skills to real-world projects, gaining practical insights and industry contacts that enhance their employability.
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Professional Skills Development: During the placement year, students develop a range of professional skills, including communication, teamwork, time management, and problem-solving, which are highly valued by employers in the media industry. They also have the opportunity to build a professional network and gain mentorship from industry professionals.
Location
Lancaster
Score
IELTS: 6.5
Tuition Fee
£ 21980
Undergraduate Entry Requirements
Academic Qualifications: Applicants are required to have achieved a minimum 75% or above in their high school or equivalent qualification.
English Language Proficiency:
- IELTS: The minimum IELTS score required is 6.5 or higher, with no individual component score below 6.
- TOEFL: The minimum TOEFL score is 87 or higher, with minimum 17 in each individual section.
- PTE: The minimum PTE score required is around 58 or higher, with no component score below 42.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
Lancaster University, located in the United Kingdom, recognizes the importance of providing financial assistance to international students. The university offers a range of scholarships and funding opportunities to support talented and deserving international students.
Global Scholarships: Lancaster University offers a generous Global Scholarship program specifically for international students. These scholarships are awarded based on academic merit and can significantly contribute towards tuition fees. The Global Scholarships are available for both undergraduate and postgraduate students.
Regional Scholarships: Lancaster University also offers scholarships targeted at specific regions around the world. These scholarships aim to attract and support high-achieving students from specific countries or regions. The eligibility criteria and application process may vary for each regional scholarship.
Subject-specific Scholarships: In addition to general scholarships, Lancaster University provides subject-specific scholarships for international students. These scholarships are awarded to students who demonstrate exceptional academic performance and have a strong interest in a particular field of study.
Research Scholarships: For international students interested in pursuing research degrees, Lancaster University offers research scholarships. These scholarships provide financial support for students undertaking research projects or doctoral studies.
External Scholarships: Lancaster University encourages international students to explore external scholarship opportunities as well. The university provides guidance and support in identifying and applying for external scholarships offered by government bodies, organizations, and funding agencies.
Graduates of the BA (Hons) English Language in the Media (Placement Year) program at Lancaster University possess a unique blend of linguistic expertise, critical analysis skills, and practical experience in media communication, making them highly sought after in a variety of media-related industries. The program equips graduates with the knowledge and skills necessary to thrive in dynamic roles where language and media intersect.
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Journalism and Broadcasting: Graduates can pursue careers as journalists, reporters, news anchors, or producers in newspapers, magazines, broadcasting networks, or online news outlets. They use their linguistic and media skills to research, write, and present news stories across different media platforms.
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Digital Media Production: Graduates may work in digital media roles, such as content creators, multimedia producers, or social media managers. They produce engaging digital content, including videos, podcasts, and interactive media, for online platforms and social networks.
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Advertising and Marketing: Graduates can enter the advertising and marketing industry, specializing in copywriting, content strategy, or digital advertising. They develop creative campaigns, write persuasive copy, and analyze audience engagement to promote brands and products effectively.
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Public Relations (PR) and Corporate Communications: Graduates with strong communication skills may work in PR agencies, corporate communications departments, or non-profit organizations, managing media relations, crafting press releases, and implementing communication strategies.
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Media Research and Analytics: Graduates may pursue careers in media research or data analytics, analyzing media trends, audience behavior, and language patterns. They provide valuable insights to media organizations for informed decision-making and strategy development.
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Digital Content Strategy: Graduates can specialize in digital content strategy, focusing on user experience (UX) design, content optimization, and audience engagement. They use their media literacy and linguistic insights to create compelling and effective digital content.
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Education and Training: Some graduates choose to work in education or training, teaching media literacy, communication skills, or digital media production. They may develop curriculum materials and workshops to enhance media literacy among students and professionals.
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Freelance and Consulting: Graduates may work as freelance writers, consultants, or language specialists, offering services in media communication, content creation, or digital marketing to clients across industries.
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Media Management and Leadership: Graduates with experience gained during the placement year may progress into management or leadership roles within media organizations, overseeing teams, projects, and strategic initiatives.
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Entrepreneurship and Startups: Graduates may launch their own media-related ventures, such as digital media startups, content production companies, or creative agencies, leveraging their skills and insights gained from the program.
