MRes Business and Management
The MRes in Business and Management program at the University of Stirling is designed t...
BA(Hons)Marketing
Stirling
INTAKE: Jan & Sept
Program Overview
The BA (Hons) Marketing program at the University of Stirling provides students with a comprehensive understanding of marketing principles, strategies, and practices in today's dynamic business environment. This program equips students with the knowledge and skills necessary to excel in various marketing roles, including market research, brand management, advertising, digital marketing, and strategic marketing planning. Through a combination of theoretical study, practical projects, and industry insights, students develop the expertise needed to navigate the complexities of modern marketing and drive business success.
Curriculum: The curriculum of the BA (Hons) Marketing program covers a wide range of topics relevant to contemporary marketing practices. Core modules may include Marketing Fundamentals, Consumer Behavior, Market Research, Marketing Communications, Brand Management, Digital Marketing, and Strategic Marketing Management. Students also have the opportunity to choose elective modules in specialized areas such as International Marketing, Social Media Marketing, Retail Marketing, or Marketing Analytics. The program often incorporates practical projects, case studies, and industry simulations, allowing students to apply theoretical concepts to real-world marketing challenges and develop practical skills valued by employers.
Research Focus: The University of Stirling emphasizes research-led teaching in the BA (Hons) Marketing program, encouraging students to engage critically with marketing theories, concepts, and methodologies. Students have the opportunity to conduct research projects on topics such as consumer behavior, market trends, marketing effectiveness, or emerging technologies in marketing. Faculty members with expertise in marketing research contribute to teaching and supervision, providing students with insights into current trends, best practices, and cutting-edge developments in the field of marketing.
Industry Engagement: The program fosters strong connections with industry through guest lectures, industry partnerships, and practical experiences. Students have the opportunity to learn from marketing professionals working in various sectors, gaining insights into industry trends, challenges, and best practices. The university collaborates with industry partners to offer internships, work placements, or consultancy projects, allowing students to gain hands-on experience and build professional networks within the marketing industry. Students may also participate in industry-led workshops, competitions, or networking events to enhance their employability and industry readiness.
Global Perspective: The BA (Hons) Marketing program incorporates a global perspective, recognizing the increasingly interconnected nature of markets and the importance of international marketing strategies. Students study global marketing trends, cultural differences, and market entry strategies for international expansion. They may have opportunities to study abroad, participate in international marketing projects, or engage with international students, gaining exposure to diverse cultural perspectives and global marketing practices. The program prepares students to navigate the complexities of global markets and to develop marketing strategies that resonate with diverse audiences around the world.
Location
Stirling
Score
IELTS 6
Tuition Fee
£ 16400
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 78, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 60 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
The University of Stirling offers a range of scholarships to support students in their academic journey.
Undergraduate Scholarships: The university provides several scholarships specifically for undergraduate students. These scholarships are awarded based on various criteria such as academic merit, financial need, and specific subject areas. Examples of undergraduate scholarships include the Stirling Undergraduate Merit Scholarship and the Stirling Undergraduate Support Scholarship.
International Scholarships: The university provides scholarships specifically for international students, recognizing their contributions to the diverse academic community. These scholarships may cover partial or full tuition fees and are awarded based on academic merit and other eligibility criteria. Examples of international scholarships at the University of Stirling include the International Undergraduate Scholarship and the International Postgraduate Award.
Graduates of the BA (Hons) Marketing program at the University of Stirling are equipped with a diverse set of skills and knowledge that prepare them for a wide range of exciting career opportunities in the field of marketing. With a solid foundation in marketing principles, strategic thinking, and practical experience, graduates are well-prepared to excel in various marketing roles across industries.
Marketing Manager: Graduates may pursue careers as marketing managers, overseeing the development and implementation of marketing strategies to promote products or services. They analyze market trends, identify target audiences, and devise marketing campaigns to achieve business objectives. Marketing managers work closely with creative teams, sales teams, and external agencies to execute marketing initiatives effectively.
Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to understand consumer behavior, market trends, and competitive landscapes. They conduct surveys, interviews, and focus groups to gather insights, and they use statistical tools and techniques to interpret findings. Market research analysts provide valuable information to guide marketing decisions and product development efforts.
Brand Manager: Graduates may pursue careers as brand managers, responsible for building and managing the reputation and identity of brands. They develop brand strategies, oversee brand communications, and ensure brand consistency across all marketing channels. Brand managers monitor brand performance, conduct market research, and adapt strategies to maintain brand relevance and competitiveness.
Digital Marketing Specialist: Graduates with expertise in digital marketing can pursue careers as digital marketing specialists, focusing on online channels such as social media, search engines, and websites. They develop and execute digital marketing campaigns, optimize website content for search engines, and analyze digital metrics to measure campaign performance. Digital marketing specialists stay abreast of digital trends and technologies to drive online engagement and conversions.
Advertising Account Executive: Graduates may work as advertising account executives, managing client relationships and coordinating advertising campaigns on behalf of advertising agencies or media organizations. They liaise with clients to understand their objectives and preferences, develop creative briefs, and oversee the execution of advertising campaigns across various media platforms. Advertising account executives ensure that campaigns are delivered on time, within budget, and meet client expectations.
Marketing Consultant: Graduates can work as marketing consultants, providing strategic advice and guidance to businesses seeking to improve their marketing performance. They assess market opportunities, conduct marketing audits, and develop customized marketing strategies tailored to clients' needs and goals. Marketing consultants may work independently or as part of consulting firms, serving clients across industries.
Public Relations Specialist: Graduates may pursue careers as public relations specialists, managing the public image and reputation of organizations through strategic communication efforts. They develop press releases, organize media events, and cultivate relationships with journalists and influencers to generate positive media coverage. Public relations specialists handle crisis communications and engage with stakeholders to maintain trust and credibility.
Sales Manager: Graduates with strong interpersonal skills may work as sales managers, leading sales teams and driving revenue growth for businesses. They set sales targets, develop sales strategies, and train sales staff to achieve performance objectives. Sales managers analyze sales data, identify market opportunities, and negotiate contracts with clients to maximize sales outcomes.
Social Media Manager: Graduates with expertise in social media can pursue careers as social media managers, responsible for managing and optimizing social media platforms for brands and organizations. They develop social media strategies, create engaging content, and interact with followers to build brand awareness and loyalty. Social media managers monitor social media trends and metrics to enhance brand visibility and engagement.
Event Coordinator: Graduates may work as event coordinators, organizing and managing marketing events, trade shows, and promotional activities to raise brand awareness and generate leads. They plan event logistics, coordinate vendors and suppliers, and oversee event execution to ensure a seamless and memorable experience for attendees. Event coordinators leverage creativity and organizational skills to deliver impactful marketing events.
