MRes Business and Management
The MRes in Business and Management program at the University of Stirling is designed t...
BA(Hons)Heritage and Tourism
Stirling
INTAKE: August
Program Overview
The BA (Hons) Heritage and Tourism program at the University of Stirling offers students an in-depth exploration of the relationship between heritage, culture, and tourism. This interdisciplinary program examines how historical sites, cultural traditions, and natural landscapes contribute to the tourism industry. Students learn about heritage conservation, tourism management, and sustainable development, gaining insights into the economic, social, and environmental aspects of heritage tourism.
Curriculum: The curriculum of the BA (Hons) Heritage and Tourism program covers a wide range of topics, including heritage interpretation, cultural heritage management, tourism planning, and visitor experience design. Students study the significance of heritage sites, museums, and cultural events in attracting tourists and enhancing destination appeal. They explore concepts of authenticity, representation, and identity in heritage tourism, considering the ethical and social implications of tourism development. The program also examines tourism marketing, destination management, and tourism policy, equipping students with the knowledge and skills to work in the heritage tourism industry.
Research Focus: The University of Stirling encourages research-led teaching in the BA (Hons) Heritage and Tourism program. Students have the opportunity to engage in research projects that explore various aspects of heritage conservation, tourism impact assessment, visitor behavior analysis, and community engagement. Faculty members with expertise in heritage studies, tourism management, and cultural geography mentor students and guide them in conducting research, collecting data, and analyzing findings. Through research, students develop critical thinking skills and contribute to knowledge creation in the field of heritage tourism.
Industry Engagement: The university maintains strong connections with the heritage and tourism industry, providing students with opportunities for industry engagement and professional development. Students may undertake internships, work placements, or collaborative projects with heritage organizations, tourism agencies, museums, or cultural attractions. They gain practical experience in heritage interpretation, visitor management, and tourism marketing, learning from industry professionals and applying classroom knowledge to real-world settings. These industry connections also facilitate networking opportunities and potential career pathways in the heritage tourism sector.
Global Perspective: The BA (Hons) Heritage and Tourism program at the University of Stirling offers students a global perspective on heritage tourism by examining heritage sites, tourism destinations, and cultural practices from around the world. Students explore the role of heritage in shaping national identities, promoting cultural exchange, and fostering sustainable tourism development. They study international case studies, comparative analyses, and cross-cultural perspectives on heritage conservation and tourism management. The program also addresses global challenges such as overtourism, cultural commodification, and heritage preservation in the face of globalization.
Location
Stirling
Score
IELTS 6
Tuition Fee
£ 16400
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 78, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 60 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
The University of Stirling offers a range of scholarships to support students in their academic journey.
Undergraduate Scholarships: The university provides several scholarships specifically for undergraduate students. These scholarships are awarded based on various criteria such as academic merit, financial need, and specific subject areas. Examples of undergraduate scholarships include the Stirling Undergraduate Merit Scholarship and the Stirling Undergraduate Support Scholarship.
International Scholarships: The university provides scholarships specifically for international students, recognizing their contributions to the diverse academic community. These scholarships may cover partial or full tuition fees and are awarded based on academic merit and other eligibility criteria. Examples of international scholarships at the University of Stirling include the International Undergraduate Scholarship and the International Postgraduate Award.
Graduates of the BA (Hons) Heritage and Tourism program at the University of Stirling possess a diverse skill set that prepares them for a range of rewarding career opportunities in the heritage and tourism industry, as well as related sectors. With a blend of theoretical knowledge, practical skills, and hands-on experience, graduates are well-equipped to contribute to the management, promotion, and preservation of cultural heritage sites and tourism destinations.
Heritage Manager/Curator: Graduates can pursue careers as heritage managers or curators, responsible for the conservation, interpretation, and presentation of cultural heritage sites, museums, or historic properties. They oversee collections, develop exhibitions, and design visitor experiences to enhance public engagement and educational outreach. They may work for heritage organizations, museums, historic sites, or cultural institutions, ensuring the preservation and promotion of cultural heritage assets.
Tourism Officer/Destination Manager: Graduates can work as tourism officers or destination managers, responsible for promoting tourism destinations, developing visitor attractions, and implementing tourism strategies to attract tourists and enhance visitor experiences. They collaborate with local communities, tourism businesses, and government agencies to develop sustainable tourism initiatives, cultural events, and heritage trails. They may work for tourism boards, destination management organizations, or local government authorities.
Visitor Experience Coordinator/Guide: Graduates can pursue careers as visitor experience coordinators or guides, leading guided tours, educational programs, and interactive experiences at heritage sites, museums, or cultural attractions. They engage with visitors, provide interpretation of historical or cultural significance, and facilitate immersive experiences to enhance visitor satisfaction and understanding. They may work for heritage sites, cultural institutions, or tour operators, delivering engaging and informative experiences for diverse audiences.
Heritage Consultant/Advisor: Graduates can work as heritage consultants or advisors, providing expertise and guidance on heritage conservation, tourism development, and cultural heritage management to public and private sector clients. They conduct heritage impact assessments, develop heritage management plans, and advise on policy, planning, and regulatory compliance related to heritage conservation and tourism development. They may work independently as consultants or be employed by consulting firms, heritage agencies, or government organizations.
Cultural Events Manager/Coordinator: Graduates can pursue careers as cultural events managers or coordinators, organizing festivals, cultural events, and heritage celebrations that showcase local traditions, arts, and heritage assets. They plan and execute events, coordinate logistics, and collaborate with artists, performers, and community stakeholders to create memorable and engaging experiences for attendees. They may work for event management companies, cultural organizations, or local authorities, promoting cultural diversity and community engagement through events.
Tourism Marketing Specialist/Manager: Graduates can work in tourism marketing roles, developing marketing campaigns, promotional materials, and digital strategies to attract visitors and tourists to heritage destinations, cultural attractions, or tourism experiences. They conduct market research, target audience analysis, and brand positioning to effectively promote heritage tourism products and experiences. They may work for destination marketing organizations, tourism boards, or marketing agencies, leveraging storytelling and digital media to showcase heritage assets and drive visitor engagement.
Sustainable Tourism Officer/Manager: Graduates can pursue careers as sustainable tourism officers or managers, advocating for sustainable tourism practices, environmental conservation, and community development in tourism destinations. They develop sustainable tourism policies, initiatives, and certification programs to minimize negative impacts on cultural heritage, natural resources, and local communities. They may work for sustainability-focused organizations, conservation NGOs, or responsible tourism associations, promoting responsible travel practices and supporting community-based tourism initiatives.
