MSc in Accounting and Business Management (Brunel Business School)
MSc in Accounting and Business Management: The MSc in Accounting and Business Managemen...
MSc in Corporate Brand Management
London - UK
INTAKE: Jan & Sept
Program Overview
The MSc in Corporate Brand Management program at Brunel University London is designed to provide students with a deep understanding of branding strategies and their application in the corporate world. This program equips students with the knowledge and skills to build, manage, and enhance corporate brands, helping organizations create a strong brand identity and competitive advantage.
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Brand Strategy and Planning: The curriculum focuses on developing effective brand strategies and plans. Students learn how to analyze market trends, identify target audiences, and position brands in alignment with organizational goals. They gain insights into brand architecture, brand portfolio management, and brand extension strategies.
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Brand Identity and Communication: The program explores the elements of brand identity, including brand values, personality, and visual identity. Students learn how to develop and communicate brand messages through various channels, such as advertising, digital marketing, and public relations. They also explore the role of social media in brand building and engagement.
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Consumer Behavior and Insights: The curriculum delves into consumer behavior theories and research methods to understand how consumers perceive and interact with brands. Students learn to conduct market research, analyze consumer insights, and apply the findings to enhance brand positioning and communication strategies.
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Brand Equity and Measurement: The program emphasizes the measurement and evaluation of brand performance and equity. Students learn about brand valuation techniques, brand tracking, and brand equity measurement models. They gain the skills to assess brand effectiveness and make data-driven decisions to improve brand performance.
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Brand Experience and Innovation: The curriculum focuses on creating memorable brand experiences for customers. Students explore techniques for designing brand experiences, including sensory branding, customer journey mapping, and brand touchpoint optimization. They also learn about brand innovation strategies to stay relevant in dynamic market environments.
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Corporate Reputation Management: The program addresses the importance of corporate reputation in brand management. Students learn how to build and maintain a positive corporate reputation, manage reputation crises, and align corporate values with brand messaging. They gain insights into corporate social responsibility and ethical considerations in brand management.
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Brand Leadership and Culture: The curriculum emphasizes the role of leadership in building and sustaining strong brands. Students learn about brand leadership traits, organizational culture, and employee engagement in brand building. They explore strategies for aligning internal culture with external brand positioning.
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Brand Consulting and Project Management: The program incorporates practical elements, including brand consulting projects and real-world case studies. Students have the opportunity to work on brand-related consultancy projects, applying their knowledge and skills to solve real-world brand management challenges.
Location
London - UK
Score
IELTS 6.5
Tuition Fee
£ 22000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 75% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 90, with at least 20 in Listening, 20 in Reading, 20 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Brunel University London offers a range of scholarship programs designed to support deserving students throughout their academic journey. These scholarships are awarded based on various criteria, including academic achievement, extracurricular involvement, leadership potential, and financial need. The university strives to provide opportunities for exceptional students to excel and contribute to their chosen fields.
- Merit-Based Scholarships: Brunel University London offers merit-based scholarships to recognize and reward academic excellence. These scholarships are available to both undergraduate and postgraduate students who have demonstrated exceptional academic achievements in their previous studies. By offering merit-based scholarships, the university aims to attract the brightest minds and provide them with the necessary support to pursue their educational goals.
- Subject-Specific Scholarships: Brunel University London also offers subject-specific scholarships to students enrolled in certain academic disciplines. These scholarships are tailored to support students studying in fields that align with the university's areas of expertise, such as engineering, business, law, arts, social sciences, health, and environmental sciences. Subject-specific scholarships encourage students to excel in their chosen fields and contribute to advancements in their respective disciplines.
- International Scholarships: To promote diversity and internationalization, Brunel University London provides scholarships specifically designed for international students. These scholarships help alleviate financial barriers and make education more accessible to talented students from around the world. International scholarships are offered based on criteria such as academic achievement, leadership potential, and cultural diversity, ensuring that deserving international students have the opportunity to study at Brunel University London.
- Access and Widening Participation Scholarships: Brunel University London is committed to widening access to higher education. To support students from disadvantaged backgrounds and underrepresented groups, the university offers access and widening participation scholarships. These scholarships aim to remove financial barriers and provide support to students who may face additional challenges in accessing higher education. Through these scholarships, Brunel University London strives to create a diverse and inclusive learning environment.
Brunel University London offers a range of scholarships to support academic excellence, promote diversity, and ensure access to education for students from various backgrounds. The university's scholarship programs recognize and reward outstanding achievements, provide support in subject-specific areas, encourage international students to pursue their educational goals, and widen access to higher education. Through these scholarships, Brunel University London demonstrates its commitment to fostering talent, promoting inclusivity, and supporting students in their educational endeavors.
The MSc in Corporate Brand Management program opens up a range of exciting career opportunities in brand management, marketing, and communications.
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Brand Manager: Graduates can pursue brand management roles in organizations across industries, responsible for developing and executing brand strategies, managing brand portfolios, and driving brand growth.
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Marketing Manager: Graduates can work in marketing roles, overseeing marketing campaigns, brand positioning, and consumer insights to drive customer engagement and brand loyalty.
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Corporate Communications Manager: Graduates can work in corporate communications roles, managing corporate branding, reputation management, and internal communications to enhance brand image and stakeholder engagement.
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Brand Consultant: Graduates can work as brand consultants, providing strategic guidance to organizations on brand development, brand repositioning, and brand equity management.
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Advertising and Creative Agency Roles: Graduates can work in advertising agencies or creative departments, developing brand campaigns, brand messaging, and creative assets to communicate brand value effectively.
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Digital Marketing Manager: Graduates can pursue roles in digital marketing, focusing on brand positioning, online brand presence, and digital brand communication across various digital channels.
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Market Research Analyst: Graduates can work as market research analysts, conducting consumer research, brand tracking studies, and market analysis to provide insights for effective brand management and decision-making.
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Entrepreneurship and Branding: Graduates with an entrepreneurial mindset can start their own brand consulting firms or launch their own brands, applying their expertise in corporate brand management.
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Brand Licensing and Partnerships: Graduates can explore roles in brand licensing, brand partnerships, and brand collaborations, leveraging their knowledge of brand management to create strategic alliances and expand brand reach.
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Further Education and Research: Graduates can pursue further studies or research in the field of corporate brand management, leading to academic or research positions in universities or contributing to industry knowledge through research and publications.
