MRes Business and Management
The MRes in Business and Management program at the University of Stirling is designed t...
BA(Hons)Digital Media
Stirling
INTAKE: August
Program Overview
The BA (Hons) in Digital Media at the University of Stirling offers students a comprehensive understanding of the theory, practice, and creative aspects of digital media production. This program equips students with the skills and knowledge needed to thrive in the rapidly evolving digital media landscape, preparing them for careers in areas such as digital marketing, multimedia production, content creation, and interactive design.
Curriculum: The curriculum of the BA (Hons) in Digital Media program is designed to provide students with a well-rounded education in digital media production. Core modules typically cover subjects such as digital storytelling, media production techniques, graphic design, web development, and digital marketing strategies. Students also have the opportunity to specialize in areas such as video production, animation, social media management, or user experience design through elective modules. The program emphasizes hands-on learning through practical projects, workshops, and industry placements, allowing students to develop technical skills and build a portfolio of creative work.
Research Focus: Research in digital media at the University of Stirling encompasses various areas of media theory, digital culture, and communication studies. Faculty members are actively engaged in research projects that explore topics such as media convergence, online communities, digital storytelling, and audience engagement. Students in the BA (Hons) program have the opportunity to participate in research initiatives, working alongside faculty mentors to explore emerging trends, analyze media practices, and develop critical perspectives on digital media.
Industry Engagement: The University of Stirling fosters strong connections with industry partners, media organizations, and digital agencies, providing students with numerous opportunities for industry engagement. Through guest lectures, workshops, and internships, students gain practical experience and exposure to real-world practices in digital media production, marketing, and distribution. The university's partnerships with media companies, advertising agencies, and technology firms also offer valuable networking opportunities and career pathways for students interested in pursuing careers in digital media.
Global Perspective: The BA (Hons) in Digital Media program at the University of Stirling incorporates a global perspective into its curriculum, recognizing the global reach and influence of digital media platforms. Students learn about international trends in digital media consumption, cultural differences in digital communication practices, and ethical considerations in global media production. The university also offers study abroad programs, international exchange opportunities, and collaborative projects with partner institutions around the world, allowing students to gain cross-cultural perspectives and develop global competencies essential for success in the global digital media industry.
Location
Stirling
Score
IELTS 6
Tuition Fee
£ 16400
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 78, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 60 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
The University of Stirling offers a range of scholarships to support students in their academic journey.
Undergraduate Scholarships: The university provides several scholarships specifically for undergraduate students. These scholarships are awarded based on various criteria such as academic merit, financial need, and specific subject areas. Examples of undergraduate scholarships include the Stirling Undergraduate Merit Scholarship and the Stirling Undergraduate Support Scholarship.
International Scholarships: The university provides scholarships specifically for international students, recognizing their contributions to the diverse academic community. These scholarships may cover partial or full tuition fees and are awarded based on academic merit and other eligibility criteria. Examples of international scholarships at the University of Stirling include the International Undergraduate Scholarship and the International Postgraduate Award.
Graduates of the BA (Hons) in Digital Media program at the University of Stirling are well-equipped to pursue a variety of career paths in the rapidly evolving digital media industry.
Digital Marketer: Digital marketers develop and implement marketing strategies across various digital platforms, such as social media, search engines, and websites. Graduates may work for marketing agencies, corporations, or start-ups, creating engaging content, managing advertising campaigns, and analyzing user data to optimize marketing efforts.
Multimedia Producer: Multimedia producers create multimedia content for websites, social media, advertisements, and other digital platforms. They may specialize in areas such as video production, animation, graphic design, or interactive media. Graduates can work for media companies, production studios, or freelance as independent contractors.
Content Creator/Strategist: Content creators develop and curate digital content, such as articles, videos, podcasts, or infographics, to engage audiences and build brand awareness. Graduates may work for digital media outlets, brands, or content marketing agencies, producing high-quality content that resonates with target audiences.
User Experience (UX) Designer: UX designers focus on creating seamless and intuitive user experiences for digital products and platforms. They conduct user research, design user interfaces, and test prototypes to ensure optimal usability and functionality. Graduates can work for tech companies, design agencies, or start-ups, improving the usability of websites, apps, and other digital products.
Digital Content Manager: Digital content managers oversee the creation, publication, and distribution of digital content across multiple channels. They develop content strategies, manage editorial calendars, and coordinate content production teams. Graduates may work for media companies, publishing houses, or digital agencies, ensuring consistent and engaging content delivery.
Social Media Manager/Strategist: Social media managers develop and execute social media strategies to increase brand visibility, engagement, and conversions. They manage social media accounts, create content calendars, and analyze performance metrics to optimize social media campaigns. Graduates can work for brands, agencies, or as freelance social media consultants.
Web Developer/Designer: Web developers and designers create visually appealing and functional websites and web applications. They design layouts, write code, and optimize websites for performance and accessibility. Graduates may work for web development firms, digital agencies, or e-commerce companies, building custom websites and web solutions for clients.
Digital Analyst/Data Analyst: Digital analysts collect, analyze, and interpret data from digital sources to measure performance, identify trends, and inform strategic decision-making. They use analytics tools to track website traffic, user behavior, and campaign effectiveness. Graduates can work for analytics firms, consulting agencies, or in-house marketing departments, providing insights and recommendations based on data analysis.
