BA (Hons) English Language in the Media

Lancaster

 

INTAKE: October

Program Overview

The BA (Hons) English Language in the Media program at Lancaster University offers students an in-depth exploration of how language is used, manipulated, and interpreted within various forms of media, including digital platforms, journalism, advertising, and entertainment. This interdisciplinary program combines linguistic analysis with media studies, allowing students to understand the nuances of language in media contexts. Students delve into topics such as media discourse, language and identity in media representations, and the impact of digital media on language use. They also examine the role of language in shaping public opinion, constructing narratives, and influencing societal attitudes through media channels. The program equips students with critical thinking skills and analytical tools to navigate the dynamic landscape of media communication and language evolution in contemporary society.

  1. Media Discourse Analysis: Students learn to analyze and deconstruct language used in media discourse, including news reports, advertisements, and social media content. They explore how language choices reflect and shape media messages, ideologies, and narratives.

  2. Language and Identity in Media: The program examines how language is used to construct and negotiate identities in media representations. Students explore issues of representation, diversity, and inclusivity, analyzing how language can perpetuate or challenge stereotypes.

  3. Digital Media and Language Evolution: Students investigate the impact of digital media on language use and communication patterns. They explore phenomena such as internet slang, memes, and online discourse, examining how digital platforms shape language evolution and communication norms.

  4. Media Literacy and Critical Analysis: The program emphasizes media literacy and critical analysis skills, enabling students to evaluate media messages critically and discern language strategies employed in different media contexts. Students develop a deeper understanding of media influence and the power of language in shaping public discourse.

  5. Professional Skills in Media Communication: Students acquire practical skills in media communication, including writing for media, digital content creation, and media production. They gain hands-on experience with media technologies and platforms, preparing them for careers in media, journalism, or digital marketing.

  6. Cultural and Societal Impact of Media Language: The program explores the cultural and societal impact of media language, addressing issues of representation, media ethics, and the role of language in shaping public attitudes and behaviors. Students examine media controversies and media-driven social movements to understand the broader implications of media language use.

Pollster Education

Location

Lancaster

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

£ 21980

Undergraduate Entry Requirements

Academic Qualifications: Applicants are required to have achieved a minimum 75% or above in their high school or equivalent qualification.  

English Language Proficiency: 

  • IELTS: The minimum IELTS score required is 6.5 or higher, with no individual component score below 6.
  • TOEFL: The minimum TOEFL score is 87 or higher, with minimum 17 in  each individual section.
  • PTE: The minimum PTE score required is around 58 or higher, with no component score below 42.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.

Lancaster University, located in the United Kingdom, recognizes the importance of providing financial assistance to international students. The university offers a range of scholarships and funding opportunities to support talented and deserving international students.

Global Scholarships: Lancaster University offers a generous Global Scholarship program specifically for international students. These scholarships are awarded based on academic merit and can significantly contribute towards tuition fees. The Global Scholarships are available for both undergraduate and postgraduate students.

Regional Scholarships: Lancaster University also offers scholarships targeted at specific regions around the world. These scholarships aim to attract and support high-achieving students from specific countries or regions. The eligibility criteria and application process may vary for each regional scholarship.

Subject-specific Scholarships: In addition to general scholarships, Lancaster University provides subject-specific scholarships for international students. These scholarships are awarded to students who demonstrate exceptional academic performance and have a strong interest in a particular field of study.

Research Scholarships: For international students interested in pursuing research degrees, Lancaster University offers research scholarships. These scholarships provide financial support for students undertaking research projects or doctoral studies.

External Scholarships: Lancaster University encourages international students to explore external scholarship opportunities as well. The university provides guidance and support in identifying and applying for external scholarships offered by government bodies, organizations, and funding agencies.

Graduates of the BA (Hons) English Language in the Media program at Lancaster University possess a unique skill set that prepares them for diverse and dynamic career opportunities in the rapidly evolving media and communications industry. The program equips graduates with a deep understanding of language use within media contexts, critical analysis skills, and practical experience in media communication.  

  1. Media and Journalism: Graduates can pursue careers in media organizations, working as journalists, reporters, or editors for newspapers, magazines, online news outlets, or broadcasting networks. They apply their linguistic expertise to write compelling stories, conduct interviews, and analyze media discourse.

  2. Digital Content Creation: Graduates may work in digital media roles, creating content for websites, blogs, social media platforms, or online publications. They use their understanding of language and media to produce engaging and shareable content that resonates with target audiences.

  3. Advertising and Marketing: Graduates can enter the advertising and marketing industry, specializing in copywriting, content marketing, or digital advertising. They develop persuasive messages, slogans, and campaigns that leverage language to promote products, brands, or causes.

  4. Public Relations (PR) and Corporate Communications: Graduates with strong communication skills may work in PR agencies or corporate communications departments, managing public image, crafting press releases, or engaging with stakeholders through strategic communication initiatives.

  5. Digital Media Production: Graduates may pursue roles in digital media production, including video editing, podcasting, or multimedia storytelling. They use their media literacy and linguistic insights to create engaging multimedia content for diverse audiences.

  6. Social Media Management: Graduates can specialize in social media management, overseeing social media channels for organizations, businesses, or influencers. They develop content calendars, engage with followers, and monitor trends to optimize social media presence.

  7. Content Strategy and UX Writing: Graduates may work in content strategy roles, focusing on user experience (UX) writing for websites, apps, or digital platforms. They optimize language and content to enhance user engagement and usability.

  8. Research and Analytics: Graduates with strong analytical skills may pursue careers in media research or data analytics, analyzing media trends, audience behavior, and language patterns. They provide valuable insights to media organizations for informed decision-making.

  9. Education and Training: Some graduates choose to work in education or training, teaching media literacy, communication skills, or digital media production. They may develop curriculum materials and workshops to enhance media literacy among students and professionals.

  10. Freelance and Consulting: Graduates may work as freelance writers, consultants, or language specialists, offering services in media communication, content creation, or digital marketing to clients across industries.


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