MSc Finance
The MSc Finance program at Aberystwyth University is designed to provide students with ...
BSc Marketing / Business and Management
Aberystwyth - Main Site
INTAKE: September
Program Overview
The BSc Marketing/Business and Management program at Aberystwyth University provides students with a comprehensive understanding of marketing principles, business strategies, and management practices. This undergraduate degree offers a blend of theoretical knowledge and practical skills, preparing students for careers in marketing, management, entrepreneurship, and related fields.
Curriculum: The curriculum of the BSc Marketing/Business and Management program covers a wide range of topics, including marketing strategy, consumer behavior, market research, branding, digital marketing, and business management. Students also study core business subjects such as accounting, finance, economics, and organizational behavior. The program may include practical components such as case studies, projects, and internships to provide hands-on experience and industry relevance.
Research Focus: Aberystwyth University emphasizes research-led teaching in the BSc Marketing/Business and Management program. Students have the opportunity to engage in research projects, dissertations, and seminars that explore current trends, challenges, and innovations in marketing and business management. Faculty members are actively involved in research, and students may have the opportunity to work alongside them on research initiatives or pursue their own research interests under their guidance.
Industry Engagement: The university maintains strong connections with industry partners, businesses, and professional organizations, providing students with opportunities for industry engagement and practical experience. Students may undertake work placements, internships, or consulting projects with companies, where they can apply their marketing and management skills in real-world settings and gain insights into industry practices and challenges. Additionally, guest lectures, networking events, and career workshops are organized to facilitate interaction between students and industry professionals.
Global Perspective: The BSc Marketing/Business and Management program at Aberystwyth University offers students a global perspective by exploring marketing and management concepts within a broader international context. Students examine global markets, cultural differences, and international business strategies, considering factors such as globalization, technology, and sustainability. Moreover, the university's diverse student body and international research collaborations contribute to a rich multicultural learning environment, fostering global awareness and understanding.
Location
Aberystwyth - Main Site
Score
IELTS 6
Tuition Fee
£ 16300
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.
English Language Proficiency:
- IELTS: A minimum overall score of 6 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 55 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
Aberystwyth University offers a range of scholarships and financial aid opportunities to support international students in their pursuit of higher education. These scholarships recognize academic excellence, promote diversity, and assist students in managing their educational expenses.
International Excellence Scholarships: The International Excellence Scholarships are merit-based scholarships awarded to outstanding international students applying for undergraduate or postgraduate programs. The scholarships are competitive and provide a tuition fee reduction of up to £2,000 per year. Eligibility criteria and application procedures vary depending on the program of study.
Vice-Chancellor's International Scholarship: The Vice-Chancellor's International Scholarship is a prestigious award offered to exceptional international students applying for undergraduate or postgraduate programs. The scholarship covers full tuition fees for the duration of the program. Students are selected based on academic achievement, personal statement, and references.
Aberystwyth International Scholarships: Aberystwyth International Scholarships are available to international students applying for undergraduate or postgraduate programs. These scholarships offer a tuition fee reduction of up to £2,000 per year. Eligibility criteria and application requirements may vary.
British Council GREAT Scholarships: Aberystwyth University participates in the British Council GREAT Scholarships program, which offers financial support to students from selected countries. These scholarships are aimed at promoting bilateral relations and educational collaboration. The availability, eligibility criteria, and application process for GREAT Scholarships may vary each year.
External Scholarships and Funding Sources: Aberystwyth University also encourages international students to explore external scholarship opportunities. There are numerous government-funded scholarships, private foundation scholarships, and international scholarship programs available for international students pursuing studies in the UK. The university provides guidance and support to students in identifying and applying for these external funding sources.
It is important to note that scholarship availability, criteria, and application deadlines may change from year to year.
Graduates of Aberystwyth University's BSc Marketing/Business and Management program possess a versatile skill set and knowledge base that prepares them for a wide range of career opportunities in the dynamic fields of marketing, business, and management. With a strong foundation in marketing principles, business strategy, and management practices, graduates are well-equipped to thrive in various industries and sectors.
Marketing Manager/Director: Graduates can pursue careers as marketing managers or directors, leading marketing campaigns, developing strategies, and overseeing promotional activities for products or services. They may work for corporations, advertising agencies, or marketing firms, managing teams and budgets to achieve business objectives and drive revenue growth.
Brand Manager/Strategist: Brand managers and strategists are responsible for building and maintaining the reputation and identity of a brand. Graduates can work for companies, developing brand strategies, launching new products, and conducting market research to understand consumer preferences and trends. They oversee brand messaging, positioning, and communication across multiple channels to enhance brand awareness and loyalty.
Market Research Analyst: Market research analysts gather and analyze data to identify market trends, consumer behavior, and competitive landscapes. Graduates can work for market research firms, consulting companies, or within organizations, conducting surveys, interviews, and data analysis to provide insights and recommendations for strategic decision-making and marketing campaigns.
Digital Marketing Specialist: With the increasing importance of digital platforms, graduates can pursue careers as digital marketing specialists, focusing on online marketing strategies, social media management, search engine optimization (SEO), and content marketing. They may work for digital agencies, e-commerce companies, or within marketing departments, leveraging digital channels to reach target audiences and drive engagement and conversions.
Sales Manager/Representative: Graduates can pursue careers in sales management or sales representation, leading sales teams, developing sales strategies, and nurturing client relationships. They may work for manufacturers, wholesalers, or service providers, overseeing sales operations, setting sales targets, and implementing sales techniques to meet revenue goals and expand market share.
Business Development Manager: Business development managers identify growth opportunities and strategic partnerships to expand business operations and revenue streams. Graduates can work for startups, SMEs, or multinational corporations, researching market trends, analyzing competitors, and negotiating deals to drive business expansion and market penetration.
Management Consultant: Management consultants provide advice and solutions to organizations on various business challenges, such as strategic planning, operational efficiency, and organizational change. Graduates can work for consulting firms, advising clients across industries on improving performance, optimizing processes, and implementing best practices to achieve business objectives.
Entrepreneur/Small Business Owner: With their knowledge of marketing, business, and management principles, graduates may choose to start their own businesses or ventures. They can launch startups, e-commerce platforms, or consulting firms, leveraging their skills and expertise to innovate, create value, and address market needs in various industries and markets.
