MA Advertising, Marketing and the Media

Postgraduate Entry Requirements:

• Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of  50 to 55% or equivalent.
• English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
  • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
  • TOEFL: A minimum overall score of 90.
  • PTE Academic: A minimum overall score of 62 with no individual score below 51.
• Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.

The University of Essex offers a range of scholarships and financial support options to assist students in their academic journey. These scholarships are designed to recognize and reward academic excellence, promote diversity and inclusion, and provide assistance to those facing financial challenges.  

1. Academic Excellence Scholarships: The university offers scholarships to outstanding students who demonstrate exceptional academic achievements. These scholarships are typically merit-based and provide financial support towards tuition fees or living expenses.
2. International Scholarships: The University of Essex provides scholarships specifically designed for international students. These scholarships aim to attract and support talented students from around the world. Eligibility criteria and award amounts may vary, and they may cover a portion of tuition fees or provide assistance with living expenses.
3. Subject-specific Scholarships: Some departments and schools within the university offer scholarships tailored to specific academic disciplines. These scholarships are often awarded to students with exceptional academic records or those who demonstrate a strong commitment to their field of study.
4. Access and Participation Scholarships: The university is committed to promoting diversity and inclusion. It offers scholarships and financial support to students from underrepresented backgrounds, including those from low-income families or individuals who are the first in their family to attend university.
5. Government-funded Scholarships: In addition to internal scholarships, the University of Essex provides information and guidance on scholarships and funding opportunities offered by external organizations and government agencies. These scholarships may be available to students based on factors such as nationality, field of study, or research interests.
6. Sports Scholarships: The university recognizes the importance of sports and offers scholarships to talented athletes who demonstrate exceptional sporting abilities. These scholarships provide financial support along with access to sports facilities, training programs, and dedicated support services.

It is important to note that scholarship availability, eligibility criteria, and application processes may change over time. 

Graduates of the MA Advertising, Marketing and the Media program have diverse career prospects in the advertising, marketing, and media industries. 

1. Advertising Account Executive: Graduates can work as account executives in advertising agencies, managing client accounts, developing advertising campaigns, and coordinating with creative teams.

2. Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing marketing strategies, overseeing marketing campaigns, and analyzing market trends to drive business growth.

3. Media Planner: Graduates can work as media planners, responsible for identifying target audiences, selecting appropriate media channels, and optimizing media budgets to maximize campaign reach and effectiveness.

4. Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on online advertising, social media marketing, search engine optimization, and web analytics.

5. Market Research Analyst: Graduates can work as market research analysts, conducting research studies, analyzing data, and providing insights to support marketing decisions.

6. Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and managing brand strategies, positioning, and brand communication.

7. Public Relations Specialist: Graduates can work in public relations, managing communication strategies, building relationships with the media, and handling crisis communications.

8. Media Buyer: Graduates can work as media buyers, responsible for negotiating and purchasing advertising space across various media channels.

9. Content Marketing Manager: Graduates can specialize in content marketing, creating and managing content strategies to engage audiences and drive brand awareness.

10. Market Research Consultant: Graduates can work as market research consultants, providing research and insights to clients from diverse industries.