BA (Hons) Advertising and Marketing

Undergraduate Entry Requirements

Academic Qualifications: Applicants are required to have achieved a minimum 75% or above in their high school or equivalent qualification.  

English Language Proficiency: 

• IELTS: The minimum IELTS score required is 6.5 or higher, with no individual component score below 6.
• TOEFL: The minimum TOEFL score is 87 or higher, with minimum 17 in  each individual section.
• PTE: The minimum PTE score required is around 58 or higher, with no component score below 42.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.

Lancaster University, located in the United Kingdom, recognizes the importance of providing financial assistance to international students. The university offers a range of scholarships and funding opportunities to support talented and deserving international students.

Global Scholarships: Lancaster University offers a generous Global Scholarship program specifically for international students. These scholarships are awarded based on academic merit and can significantly contribute towards tuition fees. The Global Scholarships are available for both undergraduate and postgraduate students.

Regional Scholarships: Lancaster University also offers scholarships targeted at specific regions around the world. These scholarships aim to attract and support high-achieving students from specific countries or regions. The eligibility criteria and application process may vary for each regional scholarship.

Subject-specific Scholarships: In addition to general scholarships, Lancaster University provides subject-specific scholarships for international students. These scholarships are awarded to students who demonstrate exceptional academic performance and have a strong interest in a particular field of study.

Research Scholarships: For international students interested in pursuing research degrees, Lancaster University offers research scholarships. These scholarships provide financial support for students undertaking research projects or doctoral studies.

External Scholarships: Lancaster University encourages international students to explore external scholarship opportunities as well. The university provides guidance and support in identifying and applying for external scholarships offered by government bodies, organizations, and funding agencies.

The BA (Hons) Advertising and Marketing program at Lancaster University equips students with a comprehensive skill set and knowledge base that prepares them for a wide range of career opportunities in the dynamic field of advertising and marketing. Graduates of this program possess a deep understanding of advertising principles, marketing strategies, consumer behavior, market research techniques, and digital media platforms, making them highly sought after by employers across various industries.  

1. Advertising Executive: Graduates can pursue roles as advertising executives in advertising agencies, where they develop creative advertising campaigns, liaise with clients to understand their advertising needs, conduct market research to identify target audiences, and analyze campaign performance metrics to optimize advertising strategies.

2. Marketing Coordinator: Marketing coordinators work in marketing departments of companies across different sectors, assisting with the development and implementation of marketing plans, managing social media channels, organizing promotional events, and collaborating with advertising agencies to execute marketing campaigns.

3. Digital Marketing Specialist: With the increasing importance of digital media in advertising and marketing, graduates can specialize in digital marketing roles. They can work as digital marketing specialists, managing online advertising campaigns, optimizing website content for search engines, creating engaging social media content, and analyzing digital analytics data to measure campaign effectiveness.

4. Brand Manager: Brand managers are responsible for developing and implementing brand strategies to build and maintain brand identity and equity. Graduates can pursue roles as brand managers, where they oversee brand development initiatives, conduct market research to understand consumer preferences, and collaborate with creative teams to design brand assets and marketing materials.

5. Market Research Analyst: Market research analysts gather and analyze data on consumer demographics, preferences, and buying behavior to provide insights that inform marketing and advertising strategies. Graduates can work as market research analysts, conducting surveys, focus groups, and data analysis to help companies understand market trends and consumer needs.

6. Public Relations Specialist: Public relations specialists manage the public image and reputation of companies and organizations. Graduates can pursue roles as PR specialists, where they develop communication strategies, draft press releases and media pitches, manage media relations, and coordinate public events to promote positive brand perception.

7. Media Planner: Media planners work in advertising agencies or media buying firms, where they plan and purchase advertising space across various media channels, including television, radio, print, and digital platforms. Graduates can pursue roles as media planners, analyzing audience demographics and media consumption patterns to develop effective media plans that reach target audiences.

8. Content Marketing Manager: Content marketing managers develop and execute content marketing strategies to attract and engage target audiences. Graduates can work as content marketing managers, creating compelling content such as articles, videos, infographics, and social media posts to drive brand awareness, website traffic, and customer engagement.