BSc Tourism Management / Marketing

Aberystwyth - Main Site

 

INTAKE: September

Program Overview

The BSc Tourism Management / Marketing program at Aberystwyth University offers students an interdisciplinary education that combines the principles of tourism management with marketing strategies tailored to the tourism industry. This program equips students with a comprehensive understanding of tourism dynamics, destination management, sustainable tourism practices, and marketing principles. Located in Aberystwyth, Wales, the university provides an ideal setting for students to study tourism management and marketing within a diverse cultural and natural landscape.

Curriculum: The curriculum of the BSc Tourism Management / Marketing program is designed to provide students with a strong foundation in both tourism management and marketing disciplines. Courses cover a wide range of topics, including tourism economics, destination marketing, consumer behavior, digital marketing, branding strategies, and market research. Students have the opportunity to apply theoretical concepts to real-world scenarios through case studies, industry projects, and internships, gaining practical skills relevant to the tourism and marketing sectors.

Research Focus: Aberystwyth University emphasizes research-led teaching within the BSc Tourism Management / Marketing program, enabling students to explore current issues and trends in tourism and marketing through research projects and coursework. Faculty members are actively engaged in research across various areas, including destination branding, tourist behavior analysis, digital marketing trends, and sustainable tourism development. Students have the opportunity to participate in research seminars, conferences, and collaborative projects, contributing to advancements in both fields.

Industry Engagement: The BSc Tourism Management / Marketing program at Aberystwyth University fosters industry engagement through partnerships with tourism organizations, marketing agencies, and hospitality businesses. Students have the opportunity to undertake work placements, internships, or industry projects to gain practical experience and insight into the tourism and marketing sectors. Guest lectures, industry workshops, and networking events provide students with opportunities to interact with industry professionals, learn about current trends and challenges, and build connections for future career opportunities.

Global Perspective: In an increasingly globalized world, Aberystwyth University's BSc Tourism Management / Marketing program emphasizes the importance of understanding tourism and marketing from a global perspective. The curriculum incorporates studies of international tourism markets, cross-cultural communication, and global marketing trends. Study abroad opportunities, exchange programs, and multicultural classrooms enable students to gain insights into diverse tourism environments and marketing strategies, preparing them for careers in the global tourism and marketing industries.

Pollster Education

Location

Aberystwyth - Main Site

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 16300

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.

English Language Proficiency:

  • IELTS: A minimum overall score of 6 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
  • PTE Academic: A minimum overall score of 55 with no individual score below 51.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.

Aberystwyth University offers a range of scholarships and financial aid opportunities to support international students in their pursuit of higher education. These scholarships recognize academic excellence, promote diversity, and assist students in managing their educational expenses.

International Excellence Scholarships: The International Excellence Scholarships are merit-based scholarships awarded to outstanding international students applying for undergraduate or postgraduate programs. The scholarships are competitive and provide a tuition fee reduction of up to £2,000 per year. Eligibility criteria and application procedures vary depending on the program of study.

Vice-Chancellor's International Scholarship: The Vice-Chancellor's International Scholarship is a prestigious award offered to exceptional international students applying for undergraduate or postgraduate programs. The scholarship covers full tuition fees for the duration of the program. Students are selected based on academic achievement, personal statement, and references.

Aberystwyth International Scholarships: Aberystwyth International Scholarships are available to international students applying for undergraduate or postgraduate programs. These scholarships offer a tuition fee reduction of up to £2,000 per year. Eligibility criteria and application requirements may vary.

British Council GREAT Scholarships: Aberystwyth University participates in the British Council GREAT Scholarships program, which offers financial support to students from selected countries. These scholarships are aimed at promoting bilateral relations and educational collaboration. The availability, eligibility criteria, and application process for GREAT Scholarships may vary each year.

External Scholarships and Funding Sources: Aberystwyth University also encourages international students to explore external scholarship opportunities. There are numerous government-funded scholarships, private foundation scholarships, and international scholarship programs available for international students pursuing studies in the UK. The university provides guidance and support to students in identifying and applying for these external funding sources.

It is important to note that scholarship availability, criteria, and application deadlines may change from year to year.

Graduating with a BSc in Tourism Management / Marketing from Aberystwyth University opens up diverse and promising career opportunities within the dynamic tourism and marketing sectors. 

Tourism Marketing Manager: Graduates can pursue roles as tourism marketing managers, responsible for developing and implementing marketing strategies to promote tourist destinations, attractions, or hospitality services. They conduct market research, design advertising campaigns, and leverage digital marketing channels to attract visitors and increase tourism revenue.

Destination Marketing Specialist: Graduates may work as destination marketing specialists, focusing on promoting specific tourism destinations or regions. They collaborate with tourism boards, government agencies, and local stakeholders to develop destination branding initiatives, create marketing materials, and organize promotional events to attract tourists and boost visitor numbers.

Digital Marketing Specialist: Graduates with expertise in digital marketing can pursue careers as digital marketing specialists within the tourism industry. They manage online marketing campaigns, optimize website content for search engines, and utilize social media platforms and email marketing to engage with potential tourists and drive website traffic.

Tourism Product Development Manager: Graduates may work in tourism product development roles, responsible for creating and enhancing tourism products and experiences. They identify market trends, analyze consumer preferences, and collaborate with tour operators, hotels, and attractions to design innovative tourism offerings that cater to the needs of different market segments.

Hospitality Marketing Manager: Graduates can pursue roles as hospitality marketing managers within hotels, resorts, or hospitality chains. They develop marketing plans, promote hotel services and amenities, and implement loyalty programs to attract guests and increase occupancy rates.

Event Coordinator: Graduates may work as event coordinators, specializing in organizing tourism-related events such as festivals, conferences, or trade shows. They handle event logistics, coordinate vendors and sponsors, and ensure that events run smoothly to enhance the destination's reputation and attract visitors.

Market Research Analyst: Graduates with strong analytical skills can work as market research analysts, conducting research on tourism trends, consumer behavior, and competitive landscapes. They analyze data, interpret findings, and provide insights to inform marketing strategies and business decisions within the tourism industry.

Tourism Consultant: Graduates can work as tourism consultants, providing strategic advice and solutions to tourism businesses, destinations, or government organizations. They conduct market assessments, develop tourism development plans, and advise on best practices for destination marketing and sustainable tourism management.

International Business Development Manager: Graduates may pursue roles in international business development, expanding tourism businesses or marketing agencies into new markets. They identify growth opportunities, establish partnerships with local businesses, and develop market entry strategies to expand the company's presence globally.

Entrepreneur: Graduates with entrepreneurial aspirations can start their own tourism-related businesses, such as tour companies, travel agencies, event planning firms, or marketing consultancies. They have the opportunity to innovate and create unique tourism products or services that cater to specific market niches.


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