MBM Master of Business Management
The MBM program at the University of Essex is designed to develop well-rounded business...
BSc Management and Marketing (Including Placement Year)
Colchester Campus
INTAKE: October
Program Overview
The BSc Management and Marketing program at the University of Essex offers students a comprehensive understanding of key concepts in both management and marketing, preparing them for dynamic careers in business and related fields. This interdisciplinary program combines theoretical knowledge with practical skills, equipping students with the tools needed to succeed in today's competitive global marketplace. Through a blend of academic study, practical projects, and industry placements, students develop critical thinking, problem-solving, and communication skills essential for effective management and marketing roles.
1. Integrated Learning Approach: The program adopts an integrated learning approach that combines management principles with marketing strategies, providing students with a holistic view of business operations. Students gain insights into organizational behavior, strategic management, consumer behavior, brand management, digital marketing, and market research.
2. Industry-Relevant Skills: Students acquire practical skills relevant to the business world through case studies, group projects, and industry placements. They learn to apply management theories to real-world scenarios and develop marketing campaigns, enhancing their ability to analyze markets, identify consumer needs, and implement effective marketing strategies.
3. Professional Development: The program emphasizes professional development, offering opportunities for students to engage with industry professionals through guest lectures, networking events, and internships. Students gain valuable industry insights and build a professional network that enhances their career prospects upon graduation.
4. Placement Year: The inclusion of a placement year provides students with hands-on experience in management and marketing roles within organizations. This immersive experience allows students to apply theoretical knowledge in real business settings, develop practical skills, and gain industry-specific insights that enhance their employability.
5. Specialization Options: The program offers flexibility through specialization options, allowing students to tailor their studies to specific areas of interest within management and marketing. Specializations may include international marketing, digital marketing, entrepreneurship, strategic management, or business analytics, providing students with a competitive edge in their chosen career paths.
6. Career Opportunities: Graduates of the BSc Management and Marketing program are well-equipped for a variety of career opportunities in business, marketing, advertising, public relations, sales, consulting, and entrepreneurship. They can pursue roles such as marketing manager, brand manager, product manager, digital marketing specialist, market researcher, business development manager, or management consultant.
Location
Colchester Campus
Score
IELTS: 6
Tuition Fee
£ 20500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70 to 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 76.
- PTE Academic: A minimum overall score of 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that entry requirements may vary across different programs and courses. Additionally, meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as the number of available places and competition for certain courses.
The University of Essex offers a range of scholarships and financial support options to assist students in their academic journey. These scholarships are designed to recognize and reward academic excellence, promote diversity and inclusion, and provide assistance to those facing financial challenges.
Academic Excellence Scholarships: The university offers scholarships to outstanding students who demonstrate exceptional academic achievements. These scholarships are typically merit-based and provide financial support towards tuition fees or living expenses.
International Scholarships: The University of Essex provides scholarships specifically designed for international students. These scholarships aim to attract and support talented students from around the world. Eligibility criteria and award amounts may vary, and they may cover a portion of tuition fees or provide assistance with living expenses.
Subject-specific Scholarships: Some departments and schools within the university offer scholarships tailored to specific academic disciplines. These scholarships are often awarded to students with exceptional academic records or those who demonstrate a strong commitment to their field of study.
Access and Participation Scholarships: The university is committed to promoting diversity and inclusion. It offers scholarships and financial support to students from underrepresented backgrounds, including those from low-income families or individuals who are the first in their family to attend university.
Government-funded Scholarships: In addition to internal scholarships, the University of Essex provides information and guidance on scholarships and funding opportunities offered by external organizations and government agencies. These scholarships may be available to students based on factors such as nationality, field of study, or research interests.
Sports Scholarships: The university recognizes the importance of sports and offers scholarships to talented athletes who demonstrate exceptional sporting abilities. These scholarships provide financial support along with access to sports facilities, training programs, and dedicated support services.
It is important to note that scholarship availability, eligibility criteria, and application processes may change over time.
The BSc Management and Marketing program at the University of Essex equips graduates with a robust skill set and knowledge base, positioning them for diverse and rewarding career opportunities across industries.
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Marketing Manager: Graduates can pursue roles as marketing managers, where they plan and execute marketing campaigns, conduct market research, analyze consumer behavior, and oversee promotional activities to enhance brand visibility and drive sales.
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Brand Manager: Brand managers are responsible for developing and implementing strategies to promote and strengthen a company's brand image. Graduates with a background in management and marketing can excel in this role by managing brand positioning, launching new products, and ensuring brand consistency across all marketing channels.
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Product Manager: Product managers oversee the development, launch, and management of products or services. They collaborate with cross-functional teams to define product features, pricing strategies, and promotional plans. Graduates with expertise in management and marketing are well-suited for this role.
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Digital Marketing Specialist: In today's digital age, businesses rely heavily on digital marketing strategies to reach their target audience. Graduates can work as digital marketing specialists, focusing on SEO, social media marketing, content marketing, email campaigns, and data analytics to optimize online presence and drive customer engagement.
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Market Research Analyst: Market research analysts gather and analyze data to assess market trends, consumer preferences, and competitor activities. They provide insights that inform strategic decision-making and marketing initiatives. Graduates with analytical skills and a background in management and marketing are ideal candidates for this role.
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Business Development Manager: Business development managers identify new business opportunities, build strategic partnerships, and expand market reach. They collaborate with sales and marketing teams to develop growth strategies and achieve revenue targets. Graduates can leverage their management and marketing expertise to excel in this dynamic role.
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Management Consultant: Management consultants advise organizations on improving efficiency, solving operational challenges, and implementing strategic initiatives. They work closely with clients to identify areas for improvement and develop actionable recommendations. Graduates with strong problem-solving and communication skills can thrive in consulting roles.
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Entrepreneurship: The program also prepares graduates to launch their ventures and become entrepreneurs. With a solid foundation in management and marketing principles, graduates can start and manage their businesses, leveraging their creativity and business acumen to build successful ventures.
